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The worst thing that can happen in the world of site management is that when you are checking the statistics of the site, you face a sharp drop in the statistics and after checking the entries and technical matters, you realize that you do not have any entries from Google. In this case, the first thing you will do is check the site in Google because now Google is working with us, and it will not leave our lives, but it is our site that may leave Google. Anyway, after checking, you realize that all the indexes you had in Google are out of reach and there is no trace of your site in the ranking. What happens in this situation is called a Google or the site being penalized in Google. When your site is penalized, in fact, the index of your pages is lost and you are not in Google’s ranking. In fact, Google has blacklisted your site due to the errors and frauds you did to get higher in the results.

In this tutorial from Hostfa’s knowledge base, going to introduce the reasons for getting penalized in Google, and then by checking the site’s penalty using the tool provided by Google Webmaster, we will see if there is a way to solve the problem of removing the site from Google. Or not?! If there is a way to get out of the Google penalty, what would it be? So, if you also face this situation and your site’s indexed pages are removed from Google, stay with us until the end of this article.

What is the Google penalty?

Anyone in the site management field is looking for a way to grow and develop his site very quickly. This issue is so popular among site managers who want to travel a hundred years in one night. Before anything else, you should know that website management, like any other profession, has its own steps and problems. You cannot achieve good results and progress very easily without spending time and money. Therefore, many people are trying to use cheats and shortcuts to get high in Google results. These methods that try to cheat and get high in Google results are called black hat SEO. Maybe this topic is very exciting and you say to yourself that it is very good and you can grow quickly, but it is not really like that.

Every year and every day, Google makes many changes to its algorithm, so that with the help of these algorithms, it can rank the sites and show them the most accurate results that users are looking for. Now, some people are trying to trick and put a cap on this search engine, which is learning and improving every day, to disrupt the ranking of the results. Therefore, when Google finds out that a site is going to use these dirty methods, it bans the site in question and puts that site in its blacklist. When such a situation occurs, there will be no trace of your site in Google, and the site where such a situation occurs will be told that the site has been penalized by Google .

A site that is penalized will definitely be condemned and there can be no hope for its growth and development. Because a very large share of users, or better to say all users, use the search engine when they want to study a topic, and it is rare that they go directly to the sites they are looking for and search for the topic they are looking for. So paying attention to Google and paying attention to the points in Google’s algorithm is a very important issue.

How to identify a site penalty in Google

Being penalized in Google can be applied to the entire domain at once or it can happen on a specific page, in any case you will not see any traces of the page or all pages of the site in Google. To find out the issue in a faster period of time, you should pay attention to the site statistics and if there is a time when you come across the micro-statistics of the site, first check to see if you are present in the Google search results or not, if you are, it could be due to a technical issue. Yes, but otherwise, being penalized by Google will be the main reason.

Now, in order to know whether you have been penalized by Google or not, . just go to Google Webmaster and see if the site has been penalized or not For this, you can go to the Check your site for manual actions and check the Google penalty.

Reasons for being penalized in Google

There are many factors that affect the ranking of a page of the site, and each of these factors is called the Google ranking algorithm, and this number can be more than 200. An average of these points will determine your rank in the search engine. Now there is a situation where you are trying to get more points by manipulating in the wrong ways, and when this issue becomes clear, it will cause the site to be penalized, and the main reasons for being penalized in Google include the following.

1. Backlinks

The worst and main reason that causes the site to be penalized by Google is buying backlinks. Because most of the purchased links are from sites that are active in this field and getting links is usually from sites that may not have anything to do with the topic of your site. Getting backlinks to raise the site in search engines should be completely according to its normal routine and the users themselves should give links to your site, instead of you getting several links from different sites at once by paying a fee.

If you intend to buy backlinks, it is better to do this in the form of an ad reporting order so that your business is introduced and you get quality links. Getting an ad report has its own principles and you should not get reports from several websites at once.

2. Copying and duplicate content

Copying content is not only considered unethical, but also wrong in Google’s view. Because of copying content and importing duplicate content from different sites, Google changed its algorithm under the Panda Algorithm to fight against sites that tried to grow by copying, and in this way, it was also able to succeed. When you don’t have the ability to produce content, it’s better not to start a site. Because you are wasting your time and money.

But if you focus on basic content production and do a good job of publishing green content on your site that is written based on the principles of SEO and site optimization, in this case Google will consider your site as a reference and it will be worth a lot. It gives to your site. In addition, you can get high satisfaction from the users’ point of view, which makes users surprise you by sharing the content produced by you. So try to create the content yourself instead of copying.

3. Excessive repetition of keywords

Before Google started a wild garden of all kinds of animals and introduced algorithms that made fundamental changes in ranking, the basis of ranking sites was on the repetition of keywords in that topic. For this reason, the sites that repeated the most keywords in their content were displayed in the first results. But after these changes and the introduction of algorithms, this situation was completely reversed, and these sites, which were previously ranked first in Google, fell to the bottom of the search results pages, because Google tries to show the best results to the user who searched in hundreds of different ways. give

So, these days, repeating the keyword can’t affect your site’s ranking, and it’s better to work on the quality of the content and its optimization.

4. Two-way link exchange

There are some site managers who try to influence the ranking of their site by linking to each other in the world of friendship. In most cases, two sites are not related at all, and the link building between the two parties will not help either. One of the main principles in link building is that the sites are on the same topic and in fact it should be shown that the two sites that are linked to each other are for the purpose of providing services and content to the user, so when two sites that have thematic connection If they don’t have it together, how can they be a user guide?

5. Increasing the 404 error

With the increase in the number of broken links and the so-called 404, users enter a page that does not exist, and on the other hand, Google tries to provide what the user is looking for and is related to the closest searched term. So, when someone enters a page with content that is not related to the topic at all or the link is wrong, this is a wrong direction to the page from Google’s side.

So, with the increase in the number of 404 pages and requests that are 404 (of course, in the case that the visitor enters the site from Google), a sense of distrust is created, and for this reason, Google is fined for reducing the issue of wrongly redirecting to the results of a page that does not exist. and will lead to lower results. If this issue happens in large numbers and for more pages, it will have a bad effect on the entire site.

6. Using the canonical tag

We use the canonical tag when we want to specify the main address of the content of a page for Google and prevent the creation of several pages with duplicate content. This feature is available in the WordPress SEO plugin called Content Foundation, which you can use for content. use it Sometimes this tag is used wrongly and incorrectly, which causes the ranking of our site pages to be divided equally with other duplicate pages, and for this reason, the main content that is our goal will be weakened in Google.

Normally, and of course, when we have two pages with duplicate content and we want to make the credit flexible on one of the pages, we 301 redirect . In this case, users who enter page A will be redirected to page B. When the 301 redirect is done, the content of page A is not visible to the user and the search engine, and in the meantime, only the transfer is done directly, and the search engine is also told to give the credit intended for page A to page B. . Now there is a time when we don’t want the transfer to be like this and we want to show the user the possibility of viewing both pages A and B, so in this case we have to come and use the following code inside page B to show what we mean by the content. The reference is this page, and if there are pages with duplicate content like A, they should refer to this page.

<link rel=”canonical” href=”https://site.com/B.html” /> 

This code is placed in the HEAD of the site and shows that page B is the main content and the basis of the article for other pages that have the same content as this page.

7. Improper use of heading tags

The structure created with the help of H1 to H6 tags shows exactly what the content of the page is about. In fact, H tags specify a summary of the complete content of our site with the help of main words and keywords. Now, if we come and use a non-standard number of some tags such as H1 and H2, it will mislead the search engine, which can be effective in penalizing the site.

8. Using hidden links

Some people try to hide the display of some links from the page with the help of style. If this method is outdated and if you use it too many times, it will cause the site to be penalized. Maybe your site will go up very quickly and you will be happy, but after Google finds out about this, the situation will be completely reversed.

9. Use of hidden content

This issue mostly occurs in sites that do not have comprehensive content to offer, and therefore, at the end of their text content, they start adding a large number of keywords and text that are searched more often, and then by changing the color of this part of the content to the background color. The site should get a good rank so that users don’t see and understand this text, but Google reads this content. In the past, this method was used a lot and it gave results, but you should know that you can no longer use this method, and if you do, it will cause the site to be penalized.

10. Indiscriminate use of links

Using too many links in the content can also have a bad effect on the ranking, try to link a few pages in your content and avoid linking too many words (even if it is related to the content). This mostly shows that you have a robotic activity and you are trying to somehow direct Google to different pages to change the ranking. Do not forget that everything should be in standard.