Digital Marketing Is A Process In Which Technology And Digital Tools Are Used To Promote, Sell And Convert Audiences Into Customers.

This process includes using techniques such as advertising on websites, search engine optimization, advertising on social networks, email marketing, digital content, and other methods that, using the Internet and other digital technologies, aim to attract audiences and increase sales and income.

Overall, digital marketing is efficient and effective in developing online and offline businesses.

Digital marketing concept

Digital marketing is a set of methods and strategies carried out in the digital space that help businesses introduce their products or services to their audience using the Internet and digital technologies, communicate with them, and increase their sales.

Digital marketing includes using various tools such as websites, social networks, email marketing, Google ads, and other similar methods. In digital marketing, communication with the audience is created through digital content that is text, image, or video. One of the advantages of digital marketing is fast and effective communication with audiences, delivering messages to target groups, and the ability to measure marketing performance and reduce marketing costs accurately.

Five Steps of internet marketing

The five key steps in Internet marketing are as follows:

1. Market analysis: At this stage, you must collect the necessary information to design a marketing strategy in the Internet space by analyzing the market and knowing the target audience. For this purpose, you can use search tools, competitor analysis, social networks, and other sources.
2. Website design: Your website should be designed so visitors can easily find the information they need and contact you. The website should fully meet the needs of your audience and provide a good user experience for the visitors.
3. Content planning: Content planning is one of the most important steps in Internet marketing. You need to create quality and engaging content for your website, social networks, blog, and other digital channels that will attract your audience and connect with them.
4. Implementation of marketing strategy: According to market analysis and content planning, you should design and implement your marketing strategy. This strategy includes Google ads, social media ads, email marketing, search engine optimization, and other digital marketing methods.
5.  Measurement and improvement: At this stage, you should measure the performance of your marketing strategy and improve your system according to the results obtained. Improving your marketing strategy can increase your visitors’ sales, traffic, and user experience.

SEO training in digital marketing

SEO is one of the main and important ways in digital marketing that helps businesses to rank higher in internet search engines and continuously attract quality and organic traffic to their website. Below we mention some of the most important aspects of SEO training in digital marketing :

• Keyword analysis: You should use various tools like Google Keyword Planner to analyze keywords and find the right keywords for your website.
• Content Optimization: You need to optimize your website content with relevant and quality content, use keywords and write in a way that provides value to your visitors.
• Optimizing page titles and meta descriptions: You should optimize the title and meta descriptions of your website pages so that the keywords related to the page are shown to the internet search barrels.
• Image optimization: You need to optimize your website images so that they are also displayed in image searches, and search engines can easily open a list of your pictures for their visitors.
• Creating incoming links: You must attract quality backlinks from other websites to your website. These links can help you increase your website’s rank and traffic.
• Evaluation and improvement: You should evaluate the SEO performance of your website using various tools such as Google Analytics, Google Search Console, and other similar devices and improve your SEO strategy according to the results.

Teaching internal SEO techniques in digital marketing

Internal SEO techniques (On-page SEO) include modifications and improvements to the site and web pages to increase the website’s ranking in search engines. Below are some of the most important internal SEO techniques in digital marketing :

1.  Using keywords: Using keywords related to the page’s topic in the text, title, and meta description will improve your website’s ranking in internet search engines.
2.  Improving page loading speed: The loading speed of your website’s pages can affect your site’s ranking in search engines. You can use tools like Google PageSpeed ​​Insights to improve your loading speed.
3.  Improving the title of the pages: The title of the pages of your website should include keywords related to the page’s topic and should be attractive and meaningful according to the page’s content.
4.  Improve meta description: The meta description of your website pages should include the target keywords and be descriptive and attractive according to the page’s content.
5.  Improving the structure of headers: using the system of optimal titles, including an H1 header and H2 and H3 headers, in which target keywords are used.
6.  Image optimization: Your website images should be small and contain ALT tags that include the page’s target keywords.
7.  Use of internal links: Using relevant internal links in the text of your website pages will help improve your website’s ranking.
8.  Content optimization: Your website content should include target keywords and be attractive and useful according to visitors’ needs. Also, using a variety of formats, like headings, paragraphs, lists, etc., in your content will help improve your website’s ranking.

Technical SEO techniques

Technical SEO techniques include improving and optimizing website structure and technology. These techniques help improve website loading speed, optimize URL structure, improve search cycle ability, improve website page accessibility, improve website structure, and improve user experience. Below are some of the most important technical SEO techniques in digital marketing :

1. Optimizing website loading speed: Website loading speed should be optimized to provide a better user experience for visitors. You can use tools like Google PageSpeed ​​Insights to improve website loading speed.

2.  Optimizing the URL structure: The URL structure of your website pages should be simple and understandable. Use readable and short characters and avoid providing unnecessary parameters in the URL.

3.  Website structure optimization: Your website structure should be optimized and organized. You must use proper website structure to rank in search engines.

4.  Improve the accessibility of website pages: You need to ensure that every page of your website is easily accessible and that all links work properly. Also, you should use the robots.txt file so that search engines can read the information on your website pages correctly.

5.  Improve Search Cycles: You need to ensure that your website’s search cycles are working properly and that your website pages are indexed correctly.

6.  Improving the user experience: The user experience of your website pages should be optimal and comfortable. Improving web page structure and design, access to information and the like, and loading speed and user experience should be considered a technical SEO technique.

7.  Use of visual tags: Visual tags (Structured Data) provide search engines with additional information about your website and improve search engines’ understanding of your website content.

8.  Image optimization: Your website images should be small and contain ALT tags that include the page’s target keywords. Also, appropriate image formats such as JPEG and PNG would be best.

9.  Use of HTTPS: Using the HTTPS protocol for secure communication with your website’s server improves website security and improves your website’s ranking in search engines.

10.  Mobile Optimization: Optimizing your website for mobile devices, including responsive website design and optimizing loading speed, will help improve your website’s ranking in search engines.

11.  Improving the quality of links: You need to ensure that your website’s internal and external relations are working properly, and improving the links’ quality will help improve your website’s ranking.

12.  Improving website security: You should consider improving your website security as one of the technical SEO techniques. Use security tools such as SSL, install a web firewall, update software and website plugins, and use complex usernames and passwords to improve your website security.

Foreign and local SEO training in digital marketing

External and local SEO are two types of SEO, each of which is used to improve the ranking of your website in search engines and attract user traffic. Below are some of the most important external and local SEO methods in digital marketing :

1. External SEO

• Link building: Link building is one of the most important external SEO methods. By creating backlinks (backlinks) from reliable websites related to the content of your website, you can accelerate the improvement of your website’s ranking in search engines. But it would be best if you made sure that the links that refer to your website are from valid websites and related to the content of your website.
• Quality content: Quality and unique content improves your website ranking in search engines. You must provide content that attracts your audience and creates added value.
• Social Media Presence: Social media presence accelerates the improvement of your website’s search engine ranking. Creating social media profiles for your website and updating the right content can increase your website traffic and improve your website ranking.

2. Local SEO

• Register on local sites: Registering your website on sites like Google My Business, Yelp, and Foursquare will help improve your website’s ranking in local search results. By registering your website on these sites, you provide your website address and phone number to local users.
• Use of local keywords: Using local keywords in the content and text of your website leads will help improve your website’s ranking in local searches. For example, if your website is a local business, you can use local keywords such as city and region names.
• Local reviews and ratings: Creating local review pages for your business and encouraging customers to post reviews and ratings can accelerate your website’s ranking in local search results.
• Local Address and Phone Number: Ensure your business address and phone number are updated on your website and local pages. This information helps improve your website’s ranking in local search results.
• Local content: Creating local content related to the region and city of your business will help improve your website’s ranking in local searches. You must provide content that adds value to your local audience and attracts them to your business.

In general, external and local SEO are two important methods in digital marketing; by using them correctly, you can accelerate the improvement of your website’s ranking in search engines and the attraction of user traffic.

Social media marketing in digital marketing

Social media marketing is one of the important methods in digital marketing, with the help of which you can create added value for your audience and establish more communication with them. Below are some of the most important social media marketing methods in digital marketing :

• Determining the goal and strategy: The purpose and process of social media marketing is the first successful step in this field. You should specify your destination, for example, to drive website traffic, increase sales, or raise brand awareness. Then define your social media marketing strategy based on the plan.

• Choosing the right social networks: You must select the networks where your target audience is present for social network marketing. It is better to be present in the networks where your audience is most active.

• Creating suitable content: suitable and quality content is the most important factor in social network marketing. Developing appropriate and unique content is crucial to attract your audience’s attention. Your content should be engaging, valuable and useful and help your audience get closer to your business.

• Activity in social networks: Constant activity is significant to attract attention and interact with your audience. You must respond to your audience and communicate with them. Also, by sending appropriate and quality content, you should encourage your audience to interact with you.

• Advertising in social networks: Advertising in social networks is one of the effective methods of social network marketing. By using advertisements on social networks, you can easily reach your target audience and provide suitable advertisements for them. Advertising on social networks aims to attract your audience’s attention and increase sales and brand recognition.

• Measuring and Optimizing: Measuring and optimizing your social media marketing activities will help you get the most out of your efforts. By measuring and optimizing, you can find the best methods for your social media marketing and get the best performance from your activities.

Social media marketing is an effective way to attract audiences and increase sales in digital marketing. By following the above methods and putting in constant effort, you can get the best results from your social media marketing activities.

Search engine marketing

Search engine marketing (SEO) is optimizing the website’s content, structure, and various elements to get the best position in search engine search results for keywords related to your business. Below are some of the methods of marketing in search engines:

• Research and selection of keywords: Research and selection of keywords is one of the most important steps in marketing in search engines. Choosing the right keywords for your business to get the best position for them in the search results would be best.

• Content optimization: Content optimization includes optimizing different elements of your website content, such as title, description, keywords, links, and page structure. By optimizing your content, you can get the best position in search engine search results for keywords related to your business.

• Optimizing images: Optimizing images includes adding descriptions related to photos, compressing images, and adding filenames about ideas. By optimizing images, you can also get the best position in search engine search results for keywords related to your pictures.

• Link optimization: Link optimization includes adding relevant links to other pages of your website, adding relevant links to other sites, and optimizing the names of links. By optimizing links, you can also get the best position in search engine search results for keywords related to your links.

• Creating quality content: Creating quality content is one of the most important factors in search engine marketing. Quality and relevant content increase user satisfaction and the percentage of website visits. Quality content includes useful, engaging, original content that meets users’ needs and encourages them to visit your website.

• Use of public relations techniques: The public relations methods include communicating with the media and publishing news and content related to your business. Using these techniques, you can gain more recognition among the users and the community related to your company and do some marketing through the media.

• Using ads in search engines: Using ads in search engines is one of the methods that can be used to quickly get the best position in search engine’s search results for keywords related to your business. In this method, by paying a certain fee, your ads will be displayed in the search engine’s search results.

Overall, search engine marketing is one of the most effective marketing methods in the digital world because most internet users use search engines to find their products and services.

How to start digital marketing?

To start teaching and learning digital marketing, you can do the following:

Reading books and articles related to digital marketing: By reading books and articles related to digital marketing, you can get to know the principles and techniques of this field and improve your knowledge. Among the popular and efficient resources in the area of digital marketing learning, the following important books should be mentioned:

• “What is digital marketing?” By Peter Doyle

• “Motion Graphics in Digital Marketing” by Jason Hill

• “The Practical Guide to Digital Marketing ” by Brian Halligan

• “Google Ads: The Complete Guide to Google Search Optimization” by Parish Sanghvi

• “Digital Marketing for Local Businesses” by Daniel Lucas

• Also, websites like Moz, HubSpot, Neil Patel, and Search Engine Land are good sources for reading about digital marketing.

Use of digital marketing tools: To learn digital marketing, you must know the tools used in this field. You can gain the necessary experience by using these tools.

Joining Digital Marketing Groups: Joining groups and forums related to digital marketing can help you meet other people working in this field and benefit from their experiences.