What Is Google Possum?
The possum algorithm is one of the practical algorithms for local SEO of sites. Like the pigeon algorithm, this algorithm optimizes search results based on the best and closest location to the user. In this article, we learn about the performance of the blind mouse algorithm on the local SEO of sites.
What is the possum algorithm?
The possum algorithm is an algorithm for extensive data analysis and model prediction. This algorithm was developed to deal with the limitations of data volume and the possibility of dynamic change of variables. For example, in extensive data analysis, the exact data for a customer may be stored in different places, and the Possum algorithm improves this part and analyzes this data. This algorithm is used in various fields, such as marketing, medicine, finance, etc.
What is the relationship between the possum algorithm and SEO?
The Possum algorithm is one of the local search algorithms that is used when searching locally on Google. This algorithm provides the right results for the user according to your location, nearby neighborhoods; keywords searched, and other factors. Since local search is critical to many businesses as an SEO strategy, optimizing your content and business profile for local search can help improve your Possum ranking. In general, appropriate content, complete and detailed product and service descriptions, address, phone number, and location map of the business are among the factors that can positively affect Possum’s algorithm rank.
Introducing Possum Algorithm and its application in improving website SEO
The Possum algorithm is one of Google’s search algorithms introduced in 2016. This algorithm improved Google’s search process and aimed to improve the quality of search results. The primary purpose of the Possum algorithm is to provide more accurate results for local search (Local SEO).
Among the features of the Possum algorithm, the following can be mentioned:
- Increase the importance of the actual business address for showing up in local search results.
- Consider geographic scope in local search results.
- Improve the impact of the actual business name on search results.
- Consider all keywords related to your business in local searches.
- Consider the relevance of keywords to the name of the business, its products, and services.
According to the characteristics of the Possum algorithm, different techniques can be used to improve the SEO of the business-related site. For example, using your business’s real name, exact address, phone number, and other relevant information can help improve your site’s ranking in local search results. Also, the use of local and business-related keywords in the content of the site can have a positive effect on improving the SEO of the site.
Explaining the operation of the Possum algorithm and how to improve the site’s ranking in search engines
The possum algorithm is a local search algorithm that was introduced by Google in 2016. This algorithm aims to improve local search results, meaning that search results performed by the user are shown near his current location. This algorithm works as a part of Google’s main search algorithm and causes local sites with content related to the desired area to rank highest in Google in local search.
The operation of this algorithm is based on three main factors: the user’s physical location, the site’s content, and the activities carried out on the Internet. According to these factors, the Possum algorithm decides which sites will rank highest in local search. To improve your site’s ranking in local search, you should try to adapt your site’s content to the content of the desired region, and you should also seek to increase your local activities. You can also increase your site’s ranking in local searches by registering in local areas and increasing the number and type of links that refer to your site.
How to use the Possum algorithm to improve your site’s SEO
The Possum algorithm is a location-based algorithm to improve your site’s SEO. To use this algorithm to improve your site’s SEO, you can follow this general guide:
Ensure that the information about the location of your site is correctly located on all site pages. Use local keywords and words related to your site’s area to do this.
Try to use a list of industries related to your site and build quality links to these pages.
Pay attention to topics related to the location of your site and produce content in this field that will help your audience better understand your site’s background.
Decide whether your site should be restricted locally or nationally. Improve your content and products for local audiences if your site is localized.
Finally, pay attention to the location of your competitors and try to achieve the correct position in search engine’s search results with the best performance and SEO improvement.
How to use the Possum algorithm to improve your site’s ranking compared to your competitors
The possum algorithm alone cannot improve site ranking but must be combined with other SEO optimization methods. But due to the importance of weighting local factors in the Possum algorithm, this algorithm can be used to improve the ranking of the site in front of its competitors by doing the following:
1. Complete site information in Google My Business
First, you must ensure that complete and accurate information about the site is entered in Google My Business. This includes the name, address, phone number, hours of operation, category, description, and images of the business.
2. Increasing the number of local visitors
By attracting local traffic to your site, you can increase your click-through rate, bounce rate, and thus your site’s ranking against your competitors. This can be related to local advertising, content, and services.
3. SEO improvement of local pages
You can use techniques such as title, meta description, URL structure, and content optimization to improve local page SEO.
4. Use local keywords
Using local keywords in the title, text, and meta description of the pages and the site’s content can improve your site’s ranking in search engines.
The Possum algorithm improves the SEO and ranking of sites in search engines. Google created this algorithm to improve local search results. Possum’s algorithm tries to provide users with the best local results while giving more priority to sites that are close to the trying location.
Using the Possum algorithm to improve your site’s SEO means ensuring that your local information is fully and accurately specified on your web pages. For example, you should use your business name, address, and phone number for relevant pages and ensure this information is the same on other web resources that refer to your business.
In addition, improving your site’s ranking compared to your competitors through the Possum algorithm improves your site’s credibility relative to your competitors. To do this, you need to ensure that your site contains quality and original content that will attract visitors and increase your site’s credibility by sharing and linking to your website.
It can also help improve your site’s ranking in search engines, increasing website traffic. Using the Possum algorithm, you can know the weaknesses and strengths of your competitors and adjust your SEO optimization strategy as a result. To use the Possum algorithm, you can use two standard methods, i.e., using geographical and functional analysis tools such as BrightLocal or expert SEO consulting services, including Moz, SEMrush, Ahrefs, etc., websites. By analyzing the Possum algorithm data and identifying the factors influencing it, you can significantly improve your website’s ranking in search engines.
How to optimize the Possum algorithm and speed up site ranking improvement?
To optimize the Possum algorithm and improve your site’s ranking, you can use the following methods:
- Review and improve the locations in the sitemap: The best way to do this is to create a complete and up-to-date sitemap. In this site map, all the pages and sections of the site are placed in an orderly and organized manner, and the link is set correctly. In this way, search engines can easily index your site and use it to display in search results.
- Improving the structure of the pages and the content: the proper form of the site pages and quality and up-to-date content will accelerate the improvement of your site’s ranking in the Possum algorithm. Use essential HTML elements such as headings, meta tags, alt tags, etc., to improve the structure of pages. Also, to improve the content, publish attractive, valuable, and up-to-date content and use relevant and appropriate keywords in the text.
- Improving site loading speed: Site loading speed is one of the critical factors in improving site ranking in the Possum algorithm. To improve loading speed, use optimized and compressed images, CSS and JavaScript files, and CDN. You can also use tools like Google PageSpeed Insights to check and improve how fast your site loads.
Considering that the Possum algorithm works in the local part of Google, the site’s credibility is also significant in this part. To improve your site’s credibility and thus improve your ranking in the local section, you can do the following:
Providing valuable and quality content: improving site content quality and providing practical and helpful information for users helps increase the site’s credibility and improve the ranking in the local section.
Creating an About Us page: Creating an About Us page improves the site’s credibility by providing complete and accurate information about the business and the people who work in it.
Update Contact Information: Updating contact information, including address, phone number, and business hours, will help increase site credibility and improve ranking in the local section.
Receiving feedback and positive comments from customers: Receiving input and positive comments from customers improves the site’s credibility and ranking in the local section.
Presence on social networks: Presence on social networks and regularly updating content helps increase the site’s credibility and improve its ranking in the local section.
Conclusion
In this article, we tried to introduce you to the possum algorithm and talked about its relationship and impact on the site’s SEO.
