What is a newsletter?
In response to what is a newsletter, it should be said that an electronic newsletter can be an email that a company sends to its subscribers on a regular basis. The format of these letters can be about informing about new products or the latest company news and available discounts.
The newsletter service does two basic things for you. Firstly, it guarantees the increase of your website traffic in the long term and secondly, your customers will never forget you after seeing your newsletters.
Newsletters are the best way to communicate between the company and the customers. If you design a good newsletter and send it regularly to your customers, you will surely turn them into your regular customers.
Before explaining what a newsletter is, we need to clarify a few things. The first thing is that you need to get a suitable email hosting for sending the newsletter. The next point is that, considering the large number of emails that are received daily, newsletter emails should be designed to stand out from the rest of the emails, and be easily seen in the crowd of emails. Many people only take a cursory glance at the subject of emails, so you need to act in a way that draws the user’s attention to emails.
What are the 10 effective tips for designing an electronic newsletter?
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Pay more attention to the reader
A good content is a content that pays enough attention to the interests of the reader while paying attention to the purpose of the newsletter. In fact, you have to strike a balance between the two. Do not forget that the reader of the newsletter is a human being. You can include the reader’s name in the newsletter design for even more personalization.
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What is newsletter design?
Good content is important, but how you present it is even more important. A good design is directly related to the success of a newsletter for the site and making it stand out among other emails. To design the newsletter, use designs that can be loaded well on different devices and the reader can see your logo at first glance.
To get started, you can use free online tools like the Canva newsletter template .
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set a goal
The first thing you should ask yourself when creating a newsletter is, “What are we going to achieve?”
By answering this question, you can better focus on designing the newsletter. Your goal can be just to inform about new products or offer discounts on your products. Your purpose for sending the newsletter should be clearly defined, and while designing the newsletter, you should show your purpose well in the design and layout of the content.
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Pay attention to the subheadings
The subtitle makes the process of reading the content easier for the readers of electronic newsletters. Nowadays, with the amount of emails we receive daily, we don’t have enough time to read them all. The use of subheadings in the content makes it easy for the reader to understand the topic and purpose of your newsletter with a quick glance at the content. In this case, if the subject is his interest, he will spend more time studying it.
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Content should be brief
Users do not have much time to read completely. A good idea in design is to use minimal space and include a brief content in the . Then, by providing a link, direct the user to the original content on the site.
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Use images
Using images and visual elements is the best way to attract users’ eyes and encourage them to react. When designing the , it is better to use a combination of text and image.
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Pay attention to the header
The newsletter header is very important because it is the first thing people see after opening the email. The text that you put in the header of the should be precise, intelligent and specific to attract the audience’s attention as much as possible.
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Note the footnote
Paying attention to the footer of the is as important as the header. The footer and the end of the is where the audience’s relationship with the ends. Therefore, you should make the most of this section and give the necessary information to the user, so that we can contact you if necessary.
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Check the results
The best way to move in the right direction is to know your subscribers and analyze the results of sending to your audience. feedback and what topics have received the most clicks and interest should be reviewed.
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What does being regular in the newsletter mean?
If you used to send weekly on Mondays in the past, continue sending them in the same way. Consider budgeting for the content of your for a year so that it is done consistently.
The lack of order in sending may cause the loss of the user’s expectation. Create a regular calendar schedule and stick to it. Order can create loyalty in the user.
How is the process of producing and sending electronic ?
There are 3 main parts in the process of producing and sending the :
1- Content
Content can include links, articles, invitations, announcements, photos, or other content.
2- Template
You can change the appearance of the newsletter content by adding features such as fonts, graphic photos, headlines, links, etc. and follow this format in all the newsletters you send.
3- Shipping management
When the content and format of your newsletter is ready, it is time to send the newsletter to your audience. You can use the mobile type system, which is an Iranian software, to manage your audience list
