Sony is a Japanese multinational company headquartered in Minato, Tokyo. This company provides electrical services, gaming, entertainment, and financial services.

Sony is known as one of the pioneers in producing electrical products, and in recent years, it has improved its position among the top companies in the world. Sony has many subsidiaries, the most famous of which are Sony Pictures, Sony Music, Sony Mobile, Sony Entertainment, and Financial Holding.

Masaru Ibuka returned to Tokyo from World War II in September 1945 to start a new job in the Japanese capital. He set up his workshop in an old, war-torn building with only eight employees. Their initial office walls were full of cracks and had no windows, but over time and as their business progressed, the office building also improved.

In October of that year, Ibuka and his group launched a new company called Tokyo Tsushin Kogi, or Tokyo Institute of Communications Research. At that time, everyone was eager to work in the new company and wanted to use their engineering knowledge to rebuild Japan. However, no one knew where to start. Most employees were paid from Ibuka’s small savings and had to work hard to survive.

The Ibuka company repaired broken radios and made receiving waves possible using a series of converters. It didn’t take long for this model radio to gain many fans.

Their business was at the center of attention, so one of the Japanese newspapers published an article about them. This article got them more customers and brought Ibuka’s old friend, Akio Morita, closer to him.

Ibuka and Morita, the founders of Sony Corporation, first met on a research committee studying new types of war weapons.

After some time passed, despite the big age difference, a deep friendship between Ibuka and Morita was formed. After the end of the war, Morita returned to his hometown, and the communication between them was cut off. One day, he read his friend’s name in a newspaper article and called Ibuka. Ibuka also asked him to get to Tokyo as soon as possible to start working with him again.

They finally chose the name Sony from the combination of 2 words Sonus, meaning sound, and Sonny, meaning young boy. They chose this name to pronounce it the same way in all languages.

The company’s first product was a rice cooker, which, contrary to expectations, failed to meet and fall. They did not get discouraged after their first failure and devoted more money to research. They focused on developing products that would benefit the Japanese people.

During 77 years of operation, Sony has launched the first product in many world markets, from Japan’s first tape recorder to Japan’s first transistor radio and other products.

In 1950, the first Japanese tape recorder was made from its American model. This device was not well received until Sony released a translated version of 999 Ways to Use the tape recorder.

After people became familiar with the product’s uses, the purchase request increased, and the Sony tape recorder sold well. The demand for this product increased so much that the company had to expand its facilities to produce orders.

Japan’s first transistor radio was introduced in 1955 by Sony.

In 1960, Sony released the world’s first portable transistor TV. Sony used radio technology to produce this device.

The televisions of that time were significant, and in every house, a specific room was reserved for them. But these products brought a new definition of personal televisions to the market.

In 1971, Sony unveiled another product. This player was able to show videotapes in color inside the TV.

Masaru Ibuka retired in 1976, and Akio Morita was appointed CEO.

In 1979, Sony launched the first generation of Walkmans. These portable devices and customers could listen to their favorite cassettes anywhere.

Many company employees believed this device could not become popular among people without the possibility of recording sound. But contrary to their belief, this device introduced a new and successful lifestyle among people and achieved remarkable success.

The world’s first CD player was launched in 1982 by Sony.

One of Sony’s top executives, Norio Oga, was chosen as the company’s CEO in 1989. Sony bought Columbia Pictures in the same year. This action was considered the biggest purchase of a Japanese company at that time.

PlayStation is another essential product of Sony. This product was sold in the Japanese market in 1994 and entered America and Europe in 1995.

PlayStation became so popular among people that its sales reached 10 million units by the end of 1996, and in 1998, about 50 million of this console had been sold. The production of new models of this product continues, and today, PlayStation 5 is considered the latest Sony console.

The first digital camera was launched by Sony in 1995. This device was very well built and recorded high-quality videos.

Sony Mobile Company started working in 2001 in cooperation with Ericsson. The company’s products were first marketed under the name of Sony Ericsson until Sony bought Ericsson’s shares in 2012. Since then, the phones of this company have entered the market under the name of Sony.

In 2012, Sony won the title of the fourth mobile phone manufacturer. Xperia series mobile phones are the current flagships of this company. The Xperia brand doesn’t sell much, but Sony continues to produce products.

The first generation of Vaio laptops was launched in 1997. These laptops had slim bodies and introduced a new concept of personal computers.

Masaru Ibuka was born on April 11, 1908 in Nikko, Japan. He graduated from the university in 1933 and worked in a film production company. Ibuka joined the Navy during World War II and was a member of the investigative committee, But after some time, in 1945, he left the war to set up his radio repair shop in Tokyo.

At that time, people followed the world’s news through the radio. As a result, starting a radio-related business was a good idea for the company. Ibuka and Akio founded Sony in 1946. Ibuka used transistors to make his company’s products. Therefore, Sony was introduced as one of the first companies to use this technology for non-combat purposes.

Ibuka published a book titled “Kindergarten Is Too Late” in 1971. In this book, he claimed that the most critical time for human learning is from birth to three years old. As a result, he has suggested ways to teach skills to children at this time.

Ibuka was the leader of Sony until 1976, and then he retired; But even after that, he had a close relationship with company managers and guided them. He died in 1997 at the age of 89 due to heart failure.

Akio Morita was born on January 26, 1921, in Japan. He was the eldest of four siblings. As a result, his father trained him to manage the family business.

Akio was very interested in mathematics and physics and graduated from university with a degree in physics. During World War II, he became a member of the Japanese Army’s Research Committee and, while serving, met his future business partner, Masaru Ibuka.

Morita was an ardent fan of all Sony products and worked hard to promote them. For example, their first production radios were slightly larger than the standard shirt pocket size. Because they wanted to market their products as pocket radios, Morita made shirts for their employees with more oversized pockets to show customers that these radios were pocket radios.

Sony established its first branch in America in 1960. Sony was the first Japanese company to enter the US stock market. In 1994, Morita suffered a stroke while playing tennis and resigned from the chairmanship of Sony. He finally died of pneumonia in 1999 at the age of 78.

Since its establishment in 1964, Sony has produced successful and innovative products. Many of these products were entering the market for the first time, and as a result, they introduced a new concept of technology to the world; But no success story is without failures.

Sony robots were launched in 1999. These robots were in the form of cute dogs and had the power to learn. These robots could show happiness, sadness, anger, surprise, fear, and disinterest.

Sony robots were sold for $2,500 and were popular among their owners. But its high price prevented the increase in popularity, and finally, Sony stopped production.

In 1979, Sony introduced a new concept of portability to the market by presenting its Walkman. The company had been Apple’s fierce competitor in digital music for two years, but its first product did not perform well.

The company’s biggest mistake was the dependence of files on the ATTRACT format. Files with this format could only be used in Sony minidiscs. The ability to share files was the first word in digital music in 2000, and all files were released in MP3 format. As a result, this issue became a big challenge for Sony.

In 2001, many companies offered Internet home appliances, including dedicated terminals for accessing the Internet and web browsers. Sony e-Villa was also a product that was launched with the same purpose.

E-Villa was designed to have access to email services and websites. The e-villa had a 15-inch monitor and a 56 kbps dial-up modem. At that time, there was a lot of competition between these devices, and people preferred to use devices with Windows XP. As a result, Sony stopped the production of these products after three months.

Ten years before people were interested in watching tablet videos, Sony launched Airboard. The tablets of this family were 10 inches and could connect to Wi-Fi and broadcast TV channels.

Users could search the Internet and watch TV using the picture-in-picture feature. This device never caught on because people thought it was a portable, expensive TV. Therefore, its production was stopped before entering the American market.

In 2003, Sony combined its two products, the PlayStation 2 and the video recorder, and marketed them as a single product. Using this product, customers could simultaneously record the TV show on the storage memory or DVD as the game experience.

But the PSX, released only in Japan, was much larger and heavier than the PlayStation. Although this product was not expensive, it could never attract many customers.

Sony is one of the largest Japanese companies by revenue. The company reached the peak of profitability in the 1990s and 2000s due to the launch of its PlayStations but faced financial problems in the late 2000s.

The global financial crisis, increased competition with PlayStation, and the earthquake in Japan in 2011 went hand in hand with Sony experiencing major failures for three years.

Due to the adverse effects caused by natural disasters and exchange rates, the Times magazine called Sony a lack of flexibility and inability to measure the economy. Still, Sony overcame all the crises in all these years by using innovation and becoming one of the world’s top companies. Become in the television industry.

Sony’s current slogan is Be Moved, and the company aims to excite its customers emotionally with every product it offers.

Sony was able to pocket an operating profit of 1.21 trillion yen (about 8.9 billion dollars) in the fiscal year 2022, which is considered a new record. Sony’s revenue in the final quarter of last year grew by 35 percent to about 3.06 trillion yen ($22.5 billion).