These Days, Personal Branding Has Received A Lot Of Attention From Some Users And Even Experts In Various Fields. 

People on social networks try to show themselves in different ways and attract attention by publishing professional, social, or entertainment posts. To put it simply, they are looking for personal branding.

What is personal branding?

A personal brand is an approach that refers to how a person appears in social networks and attracts attention—unique brand results from your abilities in your field of expertise and work. While private brands have different sub-branches, a series of principles are familiar to all of them; The principles are considered to strengthen the personal brand.

When you enter the business world as an entrepreneur, you want to transform your brand from an idea to a reality that people will see and use its services. Unfortunately, some entrepreneurs ignore that personal branding is vital in this field. As an entrepreneur, you can build on the strategy of “personal brand.” Start your business and expand and expand it based on the “self-starting” plan.

This approach is essential because, if implemented correctly, it allows you to succeed in your business without borrowing or selling company shares to investors. Jonathan Long, business consultant and founder of Market Domination Media, says: “Up to this point, I have owned 100% of the shares in the businesses I’ve started. Let’s take the proper steps in setting up our business.

We will gain this power systematically and naturally to show our abilities correctly and attract customers for our business based on transparency and technical skills. But based on what strategies and solutions can we create a personal brand to strengthen ourselves to attract customers?

There are various solutions in this field; we mention a few in this note.

One of the best solutions in this field is to launch a weekly or email newsletter. Jonathan Long says, “I’ve been sending my audience a regular weekly newsletter for several years. The weekly newsletter is more effective and valuable than you think.

After some time, I concluded that I wanted to start a personal site that would act as an information hub for all the brands and projects I have completed. Considering that the weekly newsletter is related to the unique brand, “I can talk about my abilities and what I have done so far in the form of a newsletter. But I am sending this newsletter with my company’s email address so that I can do the online marketing process while providing information.

“Deep Patel, the founder of Owlmetrics, says:

“If you look at the articles published on the sites, you will see that building an email list is still very important. Because email marketing is still one of the most effective marketing techniques, it will be even more effective if you can start an email list based on your brand instead of a company and send a weekly newsletter based on that to your audience.

You can market the business that you may favorably start through this list. This is the strategy I used to introduce my new startup to people. This solution allows me to send my content to my audience every week and be exposed to them this way.

An approach that has allowed me to draw the audience’s attention to my content and strengthen my brand in this way.” Another successful solution in this field that Iranian users can use is LinkedIn. This social network has been able to help thousands of entrepreneurs succeed in their work. The positive performance of this social network is quite noticeable, especially in the months leading to the end of the year.

To be able to use LinkedIn in the best way, you must be able to post long and, more importantly, high-quality content on this social network so that this content will help you increase the number of your followers. After attracting the audience, you can move them to other social networks, blogs, and sites and create loyal customers.

Setting up an independent website is another effective way to improve personal branding.

It seems that today, due to the multitude of sites on the Internet in different languages, starting a personal site is a risk that may not be successful; So, there is a possibility that a unique place to a particular brand doesn’t help much, it but’s not like that. SotrKit founder Ben Larsey says, “If you’re only looking at marketing through the company you’ve started, then building a personal brand will become problematic.

Creating a blog about a startup or introducing a profile that the company has on social networks will benefit your business. Still, if you are determined to develop your brand, you should distinguish the business and personal brands from each other. You can have a simple site with an about us page or even a blog. But you should blog continuously and share the content you write on your profile on social networks.

“The ideal way is to use your first and last name and the dotcom extension to register the site.” As you can see, just by focusing on these three simple points, you will have the chance to strengthen your brand most easily.