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Google’s search and ranking algorithms are constantly evolving, and as a result, the process of growing and climbing the first page of Google is becoming more and more difficult! With each Google update that is run, websites undergo major and minor changes in terms of ranking and position, which are either positive and promising, or negative and disappointing. Usually, during these updates, sites that have moved more focused on Google rules and regulations will get better results than others; As much as possible their ranking will grow to several pages!

You may be wondering what Google’s legal path is and where exactly? Does it have a specific definition? Does it have a specific procedure? What techniques or tricks should be used to enforce these rules? And many, many similar questions! In response to these questions, we invite you to read more and also to read the article on various SEO methods, because we are going to talk about the instruction that teaches you how to become the eye of Google, and this instruction is nothing but SEO. White hat; So join us.

Introducing White Hat SEO

An SEO strategy is successful when it adopts legal techniques and follows Google’s rules and regulations. Given the structure and system of algorithms published by Google, webmasters and online business owners are expected to adopt legal methods; The least risky ways to grow and improve your site. These legal methods, which exactly follow the SEO principles defined by Google, are called white SEO or white hat SEO.

SEOs who use white hat SEO strategies follow the rules and act in good faith; They are the Google’s eye light and are more likely to grow and stabilize. To see the role of the way to learn SEO, we suggest you read the SEO training page.

The difference between white hat SEO and black hat SEO and gray hat SEO

SEO has different techniques and methods that are divided into three categories: white hat SEO, gray hat SEO and black hat SEO. These methods are very similar in terms of effectiveness in optimizing sites, but there are fundamental differences in the way they are executed and the details. These differences include 5:

1. White hat SEO is completely legal and in accordance with the principles defined by Google, but gray hat SEO and black SEO are almost against Google’s rules and regulations and risky.
2. White hat SEO techniques can be easily practiced with the right training and even by beginners, but black hat SEO techniques and gray hat SEO techniques should only be performed by experienced and professional people, properly and professionally; Without the slightest trace!
3. The effectiveness of white SEO in improving the ranking of the site is longer than black and gray SEO. In fact, white hat SEO is a little late.
4. When updating Google algorithms, especially Google core web vitals, the chances of drastic changes or downgrading of sites are less. For example, the spam update, which was implemented in September 2021, caused a sharp drop in the ranking of sites that used excessive backlinks and pbn in an unprofessional and excessive way. This means that white SEO is safer than black and gray SEO!
5. The slightest mistake and beginner move in black and gray SEO can have very bad and irreparable results; To the extent of the site penalty and its permanent removal from Google. But white SEO, since it is legal, can be corrected and updated even if it is done by mistake.

 

Introducing the top 10 white hat SEO techniques

In white hat SEO, the main criterion is to improve the performance and optimization of a site in search engine results pages using standard and legal methods. There are various ways to run white SEO, but here are the top 10 techniques that, if learned and implemented properly, will be amazingly effective in optimizing your website:

1. Cleverly choose keywords

Researching keywords and choosing them wisely is one of the most ideal and best ways to optimize Google search engines. In fact, the first and most important thing that properly introduces your site to search engines and then to your audience are keywords. An optimized website with the right keywords will be useful for both users and search engines!

To do this, you need different tools to analyze keywords based on different data, and draft them. The most important keyword research tools are tools like Google Keyword Planner and SEMrush, google trends and..

Always try to use relevant and effective keywords. Maneuver only on a specific keyword, use synonymous keywords; You can even focus on trending keywords. However, some keywords need more attention and focus!

2. Internal and external legal linking

The most important factor in white hat SEO after keywords is internal and external legal linking. Legal linking is one of the main foundations of site optimization. Both types of linking have their own advantages and positive effects, which if done purposefully, you will see the result in increasing the ranking and traffic of your site. In fact, the importance of getting backlinks and internal linking is not something that can be ignored!

In a simple definition of internal linking, that is, from various contents of your site, link to other pages of your blog, products or services. For more information, we suggest you read the article What is internal link building.

External linking also means that in the content of your site, try to link to reputable sources related to the subject of your content, another site will link to your important pages.

Such links increase the credibility of your pages if they are related to known sources. The more websites that link to the target page of your website; That page will get more and better credibility.

But here it is very important to pay attention to one point; That Google is so powerful at detecting abnormal linking! If Google detects that your links are not organically obtained, it will respond immediately and, in addition to eliminating the impact of the links, will penalize your website.

So in order to keep your link-building strategy clean and legal, you need to get backlinks by simply producing your valuable content.

3. Optimization of Rich Snippets

According to reports published by Google, only 0.3% of websites use Eskima, which is one of the tools for enriching the display of pages in Google. In fact, Rich snippets and the use of schema markup help increase the higher natural click-through rate, or CTR.

Schema markup or structured data are not signals to improve site rankings, but they have been shown to have the power to improve CTR by about 30%, and this is exactly what SEOs are trying to do!

4. Invest in quality content production

Website and keyword optimization should be based on the needs and purpose of the user search, not just on the trend metrics in Google or search volume! The first priority of your content production should be to give the best and most complete answers to users’ questions. For more information, we suggest you read the article What are keywords ?

One of the best ways to find keywords or topics that match a user’s search is to search for the keyword in the Google search box. You can see Google Suggestions before you hit enter. You can also go to the bottom of the Google results page and use the Google Suggest tool.

5. Optimize site loading speed

One of the main factors in ranking websites is their loading speed. There are many specialized and general methods to improve the speed of the site, one of which is the use of the CDN system. This method is fully tested and effective. We strongly recommend that you study and use your knowledge in this area.

6. Optimize site image size

Images and photos are the first things that when a user enters the site, they attract his attention and affect the amount of time he stays on the page, but if the size of these images is not optimal, they increase the overall volume of pages and reduce the loading speed of the site.

Image optimization can be done both by graphic software such as Photoshop and by websites that do image compression. Of course, recently image compression plugins have been designed for WordPress, which can be used for free.

7. Page optimization for mobile

As you know, one of the factors for Google to evaluate sites is its optimization for mobile users! Because Google statistics show that the number of users searching by mobile is increasing. Therefore, having a responsive website is a necessity to provide useful services to users who use mobile phones to search. Website optimization for mobile is not just an SEO technique, but a measure to better market your site.

8. Checking for Broken Links

Check for broken or damaged links! Something that webmasters usually dislike. Old links and checking their condition are highly recommended tips for having a successful white hat SEO. This may not seem like a big deal, but if your site has broken or broken links, Google may think you’ve used black hat SEO techniques because of broken links in search engines.

So do not let this really waste your time. For example, when you move your domain from an old site to a new site, be sure to redirect the urls of the old site so that you do not encounter a huge amount of 404 errors or broken link errors!

9. Update old content

You may not believe how much updating old content can improve the status of your site. You should review important material that you have already published, regularly and at various intervals (for example, once every few months) and update them with the latest information related to the same topic.

In some cases, published content may not be worth editing and updating, and you may need to replace it with completely new content. In this case, we suggest using evergreen content writing techniques. Try to be sensitive about the quality of the content, because it is a worthwhile investment.

• Use short and readable page URLs

Using a URL or a short and readable URL link has a positive effect on the SEO of your site pages, their fast indexing and also the correct targeting of keywords. Whenever possible you should have all four of these components in place for launch to maximize profits. Use only English letters, words and equations and avoid writing Persian letters and words. Do not use complex characters.

Remove the extra sections in the URL from your CMS settings, so that after the site URL only the URL of the content or page is inserted, and no other extra characters! Do not use space at all to space between words and use only the space line (-) or dash instead.

How to implement white hat SEO techniques

To implement white hat SEO techniques, you must first focus on your audience. In fact, without the attention of the target audience, you can not achieve the desired result. If your site has good content, optimizing and using white hat SEO methods will attract your target visitors; Target visitors are the same people who are interested in your content (educational article, news or even video and videos, etc.) and come to your site randomly.

In the next step, you need to identify the problems and gaps of the website. What the URLs are like, how fast the site is, keywords are properly selected and targeted, and so on, which are just some of the most important things you can do to run white hat SEO, but do the same if Properly covered, it will withstand a great deal of adverse conditions.

Concluding remarks

Gone are the days when buying backlinks, using spam ads, bombarding keywords and paid links to gain the desired position and rankings in Google are almost over. Due to recent updates from Google to combat breaches and spam activities, it is no longer possible to achieve a good position in the results pages of this powerful search engine without concentrated and planned use of white hat SEO techniques. Calculated.

So instead of focusing on guest posts, focus on producing valuable and powerful content; Content that adds value to the audience and meets their needs, and will come to your site next time. Try to answer the questions and needs of your users in the best possible way. By doing this, you will have a better chance of getting strong links from reputable sites over time; Of course, as long as you act smart and purposeful.