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But SEO of the site is useless without checking and analyzing the state of the site analysis and identifying its weaknesses.

However, site analysis is a big challenge. Because you need to find the most useful tools for accurate site analysis.

But are you familiar with the most important site analysts?

Do you know what special abilities each of these tools provide you?

 

Why is SEO analysis important to the success of online businesses?

After designing a website for your business, the most important factor for website visibility is to be on the first page of Google results.

Because the ultimate goal of almost all businesses is to make more sales. And one of the most important techniques for sales is advertising and being seen more.

This work is done by paid but temporary ads (Google Ads) and free and permanent ads (SEO).

SEO is one of the best ways to place the site at the beginning of the search results list and thus increase the chances of being seen.

But SEO alone is not enough, and you must use SEO tools and analyzers to analyze your site and even your competitors’ sites.

By analyzing your site, you can have a feedback of your results and performance.

This way you can identify your weak points and then improve them to get better results.

Also, by analyzing the competitor’s website, you can find their strengths and weaknesses and get ideas from them on your way to success.

SEO is divided into three important parts: internal SEO, external SEO and technical SEO. The three SEO broadcasts are complementary to each other, and each of them has a significant impact on site performance. Internal SEO has important factors that must be followed to get a better ranking in Google results. In this article, we are going to talk about what is on-page seo or internal seo.

What is SEO on page or internal SEO?

Any activity that is done within the pages of the site to improve the site’s ranking in Google results is called internal site optimization or On Page SEO. Internal SEO is so important because by doing this, search engines like Google will have a better understanding of your site. The more the site has a better structure and the more interested users are, the more attention Google shows to that site.

This article is a good guide for internal SEO training or On Page SEO. Stay with us.

 

What is the difference between SEO off page and SEO on page?

All effective factors in on-page SEO or internal SEO are related to the elements inside your website. On page factors include technical structure (coding quality), written and visual content, and user-friendliness of your website.

On the other hand, off-page factors are related to things that are done outside your site, such as external link building, social media activity, and other marketing activities.

For more information, it is recommended to read the article on the external SEO of the site.

 

12 important factors in SEO

Now that you are familiar with on-page SEO, it’s time to start working on improving it on the site. Stay with us with SEO training.

 

1. The role of Meta Tags in improving internal SEO of the site

It can be said that one of the most important on page SEO factors are meta tags. Of course, some of them are not as useful as they used to be, but if you use them correctly, your website traffic will improve.

Meta tags help search engine bots to better understand the topic of your page.

Meta tags include:

• Title Tags : The title tag is one of the most important tags that you must write when creating a page. The title tag is what you show the audience with on the Google results page. You cannot write more than 70 characters in this tag.
• Meta Descriptions : Meta description is actually the summary text of your page so that the user knows what content he will encounter on this page. The length of this content should not be more than 170 characters to be displayed correctly in the search results and under the title tag. (To learn more about meta descriptions, read the article What is Meta Description )
• Robots : With this tag, you tell the crawling robots of Google whether to index your desired page or not

 

10 useful site analysis tools

There are countless analysts and website analyzers. Some are paid and some are free. Site analyzers are critical to site progress and failure prevention.

In the following, we will review some of the best and most useful site analysis tools together.

 

Alexa _

Alexa is one of the oldest site analysis tools.

Use of Alexa:

Showing the national and global ranking of the site

Display keywords from natural traffic to your site

Display keywords from paid traffic of competing sites

Displays links to external sites

 

Google Search Console

Google Search Console (Google Search Console) or the old Google Webmaster Tools (Google Webmaster Tools) is one of the best website analysis tools.

Application of Google Search Console:

Analysis and review of the site by Google

Displays how site URLs are viewed

Checking crawling and indexing of the site by Google crawlers

Identifying keywords searched by Google users

Review of Google fines

Checking the number and type of internal and external links and backlinks of the site

Troubleshooting and monitoring the appearance of the site in search results (finding technical errors, submitting a sitemap, viewing the exported structured data)

Website speed measurement on desktop and mobile

tip:

Site speed is scored between 1 and 100. Above 80 is good, between 60 and 79 is normal, and speed below 59 is considered low.

 

Google Analytics

Google Analytics is one of the important tools for site analysis and statistics.

Application of Google Analytics:

Displays the number of users who have entered the site

Displays the amount of time users have spent on the site

Displays how users enter (directly, through search, by referral)

Bounce Rate Display

Displays general information about the users’ location

Display of visited pages

 

Ahrefs _

Ahrefs is another advanced SEO tool.

Application of Etcherfez:

Quantitative and qualitative review of backlinks

Distinction between follow and no-follow links

Separation between image and text links

Display of important incretexts

Displaying important content on the site

Measuring keyword selection criteria (keyword rank, keyword difficulty, keyword traffic rate)

Choosing the best keywords and links

 

SEMrush _

SEMrush . is another professional site analyzer that analyzes the performance of domains and related pages

Application of Samrash:

Identify keywords

View effective keywords in the ranking of a page

Measuring the difficulty of keywords

Checking the amount of monthly searches for a specific keyword

Check your follow and no follow backlinks received

Check your traffic volume from paid and natural search

Research your competitors and identify your biggest competitors

Analyzing the performance of your competitors and examining their strategy in paid advertising

 

Woorank _

WooRank is one of the best and fastest SEO analysis sites and tools.

Application of Vorneck:

The report you receive from this site includes 8 different sections. Additionally, the resulting reports can be downloaded in PDF format.

Marketing Checklist: It includes the most important items of the site.

SEO Checklist: It includes checking the strengths and weaknesses of internal, external and technical SEO.

Checklist for display on mobile (Mobile): including checking the site in terms of how it is displayed on mobile

Usability Checklist: It includes checking items related to user-friendliness of the site (such as the absence of 404 pages).

Checklist of site technologies (Technologies): includes items related to site technology (such as site upload speed).

Checklist for checking social networks (Social): includes checking your popularity in social networks.

Local site optimization checklist: includes checking local services such as forsquare or yelp.

Checklist of visitor statistics (Visitors): includes the estimation of the number of visitors to your site.

 

GTmetrix _

GTmetrix ( GTmetrix ) is another best tool for reporting site performance and improving site loading speed.

Application of GT Matrix:

Site analysis based on Google page speed and Yahoo Yslow rules

Site loading speed analysis

Get detailed information about page load times

Provide solutions to fix things that slow down the site, to load the site faster

A comprehensive review of the site and its codes

 

Moz Pro Tools

Moz Pro Tools is another useful site analysis tool.

Application of the Maze tool:

Create a list of keywords and sort them based on important factors such as click-through rate (CTR).

Show site ranking

Track ranking for featured keywords

Checking how to display the site on mobile phones and computers

Checking the health of the site in terms of being crawled by crawlers and Google robots

Analyzing and checking site links and determining the goal for link building

 

Neil Patel SEO Analyzer

Neil Patel SEO Analyzer is another useful website SEO analyzer tool and site.

Application of Neil Patel SEO Analyzer:

Checking internal, external and technical SEO factors of the site

Determining the strengths and weaknesses of the site’s SEO

Providing free solutions to solve site problems

 

Google Trends

Google Trends is one of the prominent keyword analysis tools.

Application of Google Trends:

Achieving the most prominent key phrases and, as a result, generating user-friendly content

Examining the changes in the search volume of the desired key terms in a period of time

Predicting the decrease or increase in searches for a keyword in the future

Identifying the times of the year when searches for a keyword peak and targeting to create content based on that keyword at that time

The best SEO plugins for Google Chrome , we will also introduce some of the most useful Google Chrome plugins for faster website SEO analysis:

Pagespeed Insights by Google

Page Analytics by Google

Keywords Everywhere

Ninja Outreach Lite

Check My Links

Keyword Surfer

Redirect Path

Similar Web

GrowthBar

mozbar