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How Will Web3 Affect The Future Of Businesses?

The Epidemic Of The Corona Virus Caused Companies And Organizations To Follow The Digitization Process With Greater Speed. 

Protocols related to limiting the number of employees in offices and companies, quarantine, and working remotely have kept millions of employees and workers worldwide at home, making them go about their daily tasks instead of behind desks in companies and offices. Do and communicate with each other, communicate with each other through virtualization software such as Zoom, and do daily tasks.

The next massive transformation in the world of businesses and businesses, together with the virtualization of work environments, will be keyed in the form of the virtual world concept.

The virtual worlds that will enter the workplace through digital programs will create a wholly digital environment so that users can do their daily tasks, meet each other, and receive practical training in a completely different style through their avatars. Get to know a new type of social relations, play video games in a new way, do business transactions, and, in a word, be completely immersed in virtual environments.

In a situation where the business world is facing a significant transformation of the virtualization of workspaces, another great transformation is taking shape. It will change the work culture and organizational management completely.

This significant technology is becoming a decentralized web concept or the third-generation internet (Web 3).

Web 3Along with a wide range of critical technologies such as non-fungible tokens (NFT) and cryptocurrencies, which are well-known Web 3 applications, it is entering the business world.

In addition, the work culture and organizational management will also be removed from its centralized format. They will be replaced by a decentralized or independent self-governing organization (DOA) based on public blockchains.

Public blockchains intend to remove the way organizations are managed in the traditional way that we have been familiar with for years and,d for the first time,e allow users to participate in the management and provide influential points of view in the organization.

To be more precise, other employees will not be simple employees as in the past, whose only duty is to carry out the superior’s orders, but they will also have the right to vote and comment, and decisions will be made based on consensus.

Decentralized self-governing organizations on the Web 3

Decentralized self-governing organizations will be defined based on smart contracts and validated digital tokens on public blockchains, such as Ethereum, so that employees can directly participate in decisions and know what developments will happen in the organization. For this reason, collective decision-making will be approved or rejected based on the number of votes a proposal receives in the decentralized self-governing organization.

The voting process will be betoken-based. As a result, there are no restrictions, and any employee can become the token owner in the decentralized self-governing organization because he does not need permission from a particular authority.

Since all rules are coded in smart contracts, and all transactions are recorded in the blockchain, the operation of a decentralized self-governing organization and the goals it pursues are entirely transparent and clear to all members.

In a decentralized autonomous organization, the goal is based on developing ideas or software, and then users can participate in the development process without special restrictions. Of course, there may be changes in the future, but what exists now is the unrestricted participation of all employees of an organization.

Will decentralized self-governing organizations revolutionize the future of business and jobs?

The combination of virtual worlds and Web Three can transform the structure of operating models and the labor market. In his book “The Age of Intelligent Machines,” George Zerkdakis points out that as decentralized self-governing organizations become more widespread, a new type of business will emerge that will focus mainly on collaborative work and bear little resemblance to large corporations and organizations. The advantage of the above method is a significant reduction of costs in the long run.

In such structures, the management of the complex will be based on the culture of value creation and collaborative work so that the various stakeholders pursue a common goal and all are aligned with each other to achieve this common goal.

In decentralized self-governing organizations, there is no news of inspectors or managers of different units as usual today, so that senior positions will have a fluid and temporary nature. As a result, more opportunities for advancement and promotion are provided to all members. It is necessary to explain that one of the critical issues that decentralized self-governing organizations place particular emphasis on is job security.

As we mentioned, decentralized self-governing organizations have a particular emphasis on the rotation of senior positions; for this reason, changing the model from a hierarchical structure model to a distributed ecosystem that replaces the board of directors and its members will have an essential and profound impact on the world of work and cause It will be possible for the top talents of an organization to be well seen. The table below shows the main differences between traditional and decentralized self-governing organizations.

 

Work without a job

It may seem strange to do something but not have a job; In the age of Web 3, such a thing will not be far from expected. One of the significant impacts of future virtual environments on the world of business is to change the way of doing things and organizing jobs and top talents, so Web 3 will try to connect the supreme skills of each field to related jobs. In the sense of working without having a job

(Work Without Jobs), Ravin Jesutasan and Janan Boudreau, MIT researchers, have proposed three ways to connect talents to jobs: Fixed, Flex, and Flow. These three methods will be introduced to the world of organizational work as an operational model. With the emergence of decentralized self-governing organizations, we may experience a fourth solution that will be more agile, based on the idea of Work Flows to Talent.

 

When it comes to the future of jobs moving towards a model based on decentralized self-governing organizations, it is essential to note that businesses based on the traditional hierarchical model with a defined structure (manager, board of directors, employee, contractor,r and retailer) ) and the process of doing things in these organizations is clear and defined, they will give way to a more open and fluid structure that is based on the following principles:

  • A central group of people will be responsible for coordinating the work and providing the work to the experts by the value creation considered by the decentralized self-governing organizations.
  • A much larger group of contributors will emerge who will provide specialized services per the vision of decentralized self-governing organizations. These services will include human resources, finance, accounting, and servicing. They will be provided to decentralized self-governing organizations through participants who are gig employees or contractors who work on projects of this model.
  • A larger group of members who aim to promote the brand will emerge and will be responsible for supporting the organization and its products. To be more precise, we will have something similar to today’s marketers and digital experts.

How can businesses adapt to Web 3?

There are still many challenges about how the decentralized web and virtual worlds will shape up. Decentralized self-governing organizations have not concretely entered the business world because severe and significant issues must be addressed so that a decentralized self-governing organization can operate digitally and provide services to users or other companies.

Lawmakers have not yet been able to adjust themselves to the high speed of emerging technologies such as Web 3. Despite all these issues, there are now apparent horizons for businesses to start experimenting with their plans for virtual worlds. To enter this new world, it is necessary to take the initial step and to succeed in this way, prototypes must be tested precisely. To achieve this goal, there are various solutions as follows:

Expand partnerships in business models.

Decentralized self-governing organizations allow us to increase the agility of the organization and the collection by enabling the workflow model toward talent beyond the traditional walls of companies and organizations. Imagine you have created a new decentralized self-governing organization surrounded by a large community of stakeholders who can help promote your brand or provide you with creative ideas for better product development.

When the idea of ​​the decentralized self-governing organization moves to higher-level models such as ESG, it creates the conditions for all the group’s stakeholders, such as employees, contractors, suppliers, and different groups, to play an influential role in its management.

A decentralized self-governing organization allows opportunities to flourish and allows top talent to participate in centralized processes actively.

last word

Finally, we must point out that virtual environments and Web 3 will change the business model and do things as we know them. Are you ready for this transformation?