If You Are Interested In Creating Content, Youtube Is One Of The Best Platforms For Publishing Video Content. Creating A Channel On Youtube Is Very Easy, And We Intend To Introduce You To The Method Of Doing This In This Article.

YouTube is a video network owned by Google, which currently has over a billion active users, equivalent to one-third of all people on the Internet.

People worldwide watch millions of hours of video on the platform daily, and millions of views are generated for its content. In the United States, only the mobile version of YouTube has more viewers in the 18-49 age group than any other cable television network.

But the interesting point is that only 9% of small businesses in the United States actively use YouTube, and thus we can say that this figure applies to other countries in the world as well. But the critical question is, why aren’t businesses investing in this platform as part of their media strategy?

In short, we can say that this is because it is more challenging to produce a video than to create textual content, or at least most people think so.

However, making videos is much easier and cheaper than people think, so there is a massive opportunity for different businesses on YouTube. If you are ready to enter the mentioned platform, this article will be helpful because we will teach you the first step of creating a channel.

The basic principles of setting up a channel in this video network are as follows:

How to create a YouTube channel

To create a YouTube channel, you first need a Google account. If you are already a member of Google, you can share your videos on YouTube and comment on other people’s videos. However, people’s user accounts in Google are not directly related to creating a channel on this company’s video platform, but the process of doing this is straightforward and fast.

1- Log in to YouTube with a Google account

Go to the YouTube.com website and click the Sign In button in the upper right corner of the screen.

Then, enter this video platform using your Google account that you want to be associated with the YouTube channel.

2- Refer to the YouTube settings section

In the upper right corner of the screen, click on your profile icon and select Create a channel.

3- Channel construction

At this stage, you will be able to create a personal channel. You can also create a channel for your business brand or other names. For example, we choose the Use custom name option, A recommended option for starting small business-related channels.

Now you need to choose a display name for your channel.

It is worth mentioning that if you choose a new name for your channel in the settings of this step, a new Google account with separate locations and a history of activity on YouTube will be created for you and placed in your primary Google account. Thus, you can fully manage these accounts through the Google settings section. This feature seems very useful because the new version can be used to like and comment on other people’s videos on YouTube. Thus you can be present with your brand on this video platform.

You can customize your YouTube channel further, including uploading a profile for the track and its description. In addition, you can enter a link to your main website and the address of social pages such as Instagram, Twitter, Facebook, etc., so that the channel’s audience can follow you on other social platforms. As a result, you can have more interaction with them.

Congratulations! You now have a dedicated YouTube channel.

In the following steps, you will provide additional information about the YouTube channel to this platform so that your page is displayed in the best possible way for the viewers.

Creating a Google account to create a YouTube channel

If you have not already created a Google account, you must do so before making a YouTube channel. Creating a Google account is very simple, and for this, you need to go through the following steps:

1. Visit YouTube.com.
2. Click on the Sign In button.
3. Creating a Google account includes the first name, last name, desired email address, password, date of birth, and a few other optional fields.

Now you have an active Google account and can start your YouTube channel by following the steps presented at the beginning of the article.

Creating graphic elements for a YouTube channel

It would be best if you tried to use a dedicated and customized graphic design related to your content. One of the essential parts of the YouTube channel is the graphic header on the top of the page, which can be considered a cover for your track, and as a result, it will be essential for the audience. It would be best if yiedInserting the brand name or the channel’s primary logo is also suggested in this section.

In the following, you can see an example of the image used in Zomit’s YouTube channel:

Since the Zomit website is active in the field of technology, the header design of our YouTube channel has also used elements related to technology. As you can see, Zomit’s website address and social networks are also automatically added to the bottom corner of the header.

The best image dimensions and specifications to use as a YouTube channel header

The most important feature of the YouTube channel header is its dimensions, which must be optimal and thus be viewed in the same way on different devices that have different screen sizes. YouTube has suggested an image with dimensions of 2560 x 14440 pixels to get the best results.

• The minimum width of the YouTube channel header image should be 2040 x 1152 pixels, which is also known as the safe area. The content inside the specified size will not be cropped when displayed on different devices.
• The maximum width of the YouTube channel header image should be 2560 x 423 pixels, which means that the safe area is always visible to the audience.
• The YouTube channel header file size should be 6 MB or less.

As you probably know, the YouTube platform is available on many different devices, and users can watch its channels and content from smartphones with small screens to large 100-inch TVs. The header image of YouTube channels is always shown behind their content, so you should be extremely careful and creative in choosing and designing this section.

Useful tools for creating YouTube channel header image

Google has used a ready-made template to provide details about the header image of the channels. This template will help you choose the best layout for your drain so that it displays well on all platforms.

You can use the ideal dimensions mentioned above. You can also use powerful tools such as Photoshop or Figma to create the header image of the YouTube channel.

Of course, an easier way to create a YouTube channel header image is to use free image creation tools such as Canva or Adobe Express. These programs provide pre-made YouTube templates, which you can customize according to your needs.

Below is an example of a channel header image template in Canva.

Essential points in making the YouTube channel header image

In addition to the above, it is better to consider the following points to create a great and suitable header image for your YouTube channel.

1- Make sure that your texts and logo are in the safe area

The text and logo safe area is the 1546 x 423 pixel center of YouTube’s standard template. This area will be displayed when viewing your channel via desktop.

Sections outside of the safe zone are usually at risk of being obscured or illegible due to superimposed social links or profile pictures.

Be sure to keep important information such as branding, text, tags, and key images in the safe area of ​​your YouTube channel header image so that it is always visible to users from any device.

2- Using links

YouTube allows you to add links to your channel. These links are displayed in the bottom corner of the channel header image.

When creating the channel header image, it is essential to pay attention to the space these links take up and ensure that no critical elements, such as logos, are placed there.

How to add a header image to a YouTube channel

If your YouTube channel is newly launched, you will notice the space reserved for its header. To add an image to this section and do other customizations,  click the Customize Channel button at the top of the page.

You will be redirected to another editor page where you can change different sections of your YouTube channel profile. For this purpose, you must first click on your profile.

Now you will see a button titled Add channel art which you should click on.

In this step, you will see a pop-up window allowing you to upload your channel header image. If you wish, you can also use ready-made templates from the YouTube gallery or pictures you have already uploaded to your Google account.

Cut Adjustment

After uploading the YouTube channel header image, you will see a preview of how it will be displayed on TV, desktop, and smartphones.

At this point, you may want to adjust your image to display appropriately by making specific cuts. The image cropping tool is available by clicking Adjust the crop option. This tool is handy for understanding how your design will look on different platforms. The safe area in the middle of the image is the content displayed on the mobile version of your YouTube channel, and the other regions of the image will be shown when users visit via TV.

After applying the desired settings and changes to the header image of the YouTube channel, click on the Select option to add it to your channel.

Changing the YouTube channel header image

If you have already prepared the designs needed to be used as a YouTube channel header and plan to update it, you should first go to your channel’s main page and drag the mouse over this section. You will see a small edit button above the header image in this case.

After clicking the edit icon, you can change your channel header image by following the abovementioned steps.

How to add a profile picture to a YouTube channel

Every YouTube channel has a space to display its profile or logo. This icon will be displayed next to your videos and tracked on all pages of this platform. The key to this section is to use an image that looks good at low resolution.

Your channel icon must have dimensions of 800 x 800 pixels and be uploaded in one of the formats BMP, GIF, JPG, or PNG.

To update your YouTube channel icon, go to your channel home page and hold on to the current channel icon until the edit icon appears. Then click on it and upload your desired new icon.

Essential tips for channel optimization

After creating a YouTube channel and uploading content to it, the audience will gradually get to know you, and if your videos are suitable, they will return to your channel to watch new content. However, you can consider the following recommendations to attract the most audience to your YouTube channel.

1- Optimizing the description

YouTube offers a space on your channel where you can briefly describe your brand and the content you share on the platform. Your description can be 1000 characters, so you must be careful and creative in choosing this text.

Your channel description copy will not only appear on the main page. Search engines also pay special attention to this section, and it can also be displayed throughout YouTube in the category of suggested channels and internal search results of the platform. A good tactic is to include a few relevant and catchy keywords in the opening lines of your description.

Be very careful in choosing the channel description text, especially about the first 100 to 150 characters; depending on where this area is displayed, it is possible that part of it will not be displayed. In the image below, you can see a great example of a Vox channel description.

2- Add a link to your channel

We have already provided a brief description of channel links in this article. You can place up to five connections on the channel header. The first link will appear fully opened, and the other links will be minimized and displayed through the icon. Follow the steps below to add new links to your channel:

• Click the Customize Channel button on your channel home page.
• Then click on the gear icon in the upper right corner below the channel cover.
• You will see a channel settings lightbox where you need to change the option titled Customize the layout of your channel.

• Now that you’ve enabled customizations for your channel, if you go back to the homepage, you’ll see the option to edit links in the settings menu on your header image.

• Click on the Edit Links option. You will then be directed to the About section of your channel. In this section, you can add links and choose how many will be displayed on the header image.

3- Add a trailer to the channel

By presenting an attractive trailer, as soon as visitors enter your YouTube channel, you can introduce them to the type of content you share, and thus people will decide to subscribe to your channel according to their needs.

Creating a short trailer can be a great way to attract new viewers to your YouTube channel. This video should be eye-catching as soon as it starts and represent the type of content on your track.

In addition, it is recommended to include a detailed and calculated description for your trailer because the text will stand out on your channel’s homepage.

4- Provide your means of communication with YouTube channel viewers (email).

If you’re using YouTube to promote your business, it’s a good idea to provide your audience with contact information. The platform’s channel profile has a section where you can list contact information for viewers’ business inquiries.

The contact section with the creator of the YouTube channel is embedded in the About section. Go to your channel’s main page to find this section and click on About. Now go to the Details section by scrolling the page. Your email address-sharing options will be visible in this section.

Common questions and answers in creating a YouTube channel

Below are some of the people’s most important questions about starting a YouTube channel and their solutions.

What should be done to start working as a YouTuber?

To have an effective presence on YouTube and attract an audience, after going through the training steps in this article and creating a channel, you should focus on producing valuable content; Providing practical and useful content will always attract new viewers to your YouTube channel.

Can you make money from YouTube?

Yes; If you continue to work as a producer of valuable content on YouTube and can meet the platform’s requirements in terms of a minimum number of subscribers and minimum video views, YouTube will pay a portion of the revenue from advertisements displayed on the videos of this platform to the channel owners. Interestingly, some content producers earn more than a million dollars annually through YouTube. He does.

How to attract more audience to your channel?

As mentioned, providing valuable and user-friendly content is the best way to attract a new audience. Experience has shown that specialized channels on YouTube are more successful. Try to make your videos in your expertise and only produce content in one area.

If you have been involved in creating and managing a YouTube channel before, please share your experience with other users and us through the comments section for newbies.