One of the most famous Google algorithms that you probably remember when you hear the name of the Kung Fu Panda animation is the Google Panda algorithm! The similarity of the name chosen for this algorithm with the name of one of the most well-known comic animators in the world may reduce the seriousness of the issue a little, but in fact what is defined as the main task of the Panda algorithm by Google, not only has no humor. It is quite serious and without the slightest concession.
Google Panda algorithm is very complex, but what is defined by Google as the main task of this algorithm is to evaluate the quality of website content. If you, as a webmaster, are interested in learning about Google’s algorithms, especially the SEO Panda algorithm, do not miss the rest of this article. We also suggest that you read Google Algorithms for the article.
Introducing Google Panda Algorithm
But what is the Panda algorithm? Panda is the official name of one of Google’s algorithms, which was officially designed and implemented in 2011 by Navneet Panda.
The algorithm was implemented when Internet users had been complaining for some time about the growing trend of generating useless content and spam in search results, and its purpose was to combat the production and publication of short, low-quality content. This algorithm reduces the chances of displaying poor quality, short and worthless content in search results and gives quality, attractive and unique content a better place in search results.
With the introduction of the Panda algorithm, Google wanted to set a standard for ranking websites; A criterion based on user satisfaction.
The introduction of the Panda algorithm not only eliminated or penalized infringing websites, but also caused websites that were exposed to Panda outrage by publishing poor quality content to produce and replace quality content, remove redundant words, improve the quality of audio and video content, and Working on the quality of the user experience of the site content, update themselves.
Google’s reasons for designing the Panda algorithm
In 2010, Google faced a large number of complaints from users to address the overproduction of poor quality and duplicate content, a crisis caused by the increase in poor quality content and a sharp decline in the quality of search results, and Google’s business model that Based on user satisfaction with the search results is faced with a serious challenge; As a result, Google’s creative and intelligent team set to work to find a solution to the crisis.
It was at this time that the famous Business Insider newspaper, in a controversial headline, increased Google’s motivation to find a solution; “Google’s search algorithm has become a ruin. “It’s time for treatment!” Certainly, using such a headline in a reputable newspaper was very dangerous for the reputation of the company and Google shares, so Google surprised everyone with the introduction of Panda.
What factors does the Panda algorithm examine?
Google has never published a specific checklist of factors by which the Panda algorithm evaluates site content. But there are a number of important factors that determine the quality and value of your content:
- The credibility of a site from the users’ point of view
- The attractiveness of a site’s articles and blogs for its audience
- Check for annoying ads on the site
- Also Check the validity of information within a site
- Check for identical, duplicate content or pages with similar keywords
- Existence of writing, editing problems or errors and writing errors in the content
- The user-friendly content of the site
- Evaluate the value-added of a site’s content compared to similar sites
- Check the completeness of the content to check that topic
- The extent to which a site is known and specialized in a field
- Continuity and order of a site in producing daily or weekly content
- Value and content quality of sites that produce mass content
- Too short and useless content
Panda Algorithm loves completely unique, complete, flawless content, and strives to distinguish quality, non-repetitive, and functional content from duplicate or low-value content. To do this, it examines all of these factors; Even factors that we may not be aware of. As a result, Panda is not just looking for pages or duplicate content, but is also able to analyze the quality of content well.
Four techniques for producing unique and valuable content
As mentioned earlier, the only way to get past the Panda algorithm is to generate valuable content. Producing valuable and useful content requires considerable time and money, so in order to make the most of your time and money, you need to learn these 5 important and practical techniques:
1- Observing Google standards to understand the content of site pages
Google uses different algorithms to identify the keyword and the content of a page. If you know the points about these algorithms and follow the writing structure of your content as standard, the content of the page will be valuable and rich for both Google and the user. Content should be written for the user, but at the same time Google bots should be able to understand it.
2- Writing rich, quality and unique content
Never sacrifice quality and richness for quantity. It does not matter how many articles you put on the site per day, or your articles are a few thousand words. It is important that the content you publish is valuable to the user and solves his form. Be such that he has a tendency to refer to the next important time. It may take up to two weeks to produce proprietary content! No matter. Think about the result.
3. Write for the audience, not Google
Instead of focusing on search terms and targeting short and general phrases, focus on the real needs of users and long phrases! You may ask, what does it mean? We have to say that this means trying to produce content to meet the real needs of the user, instead of producing content for a specific word or phrase.
4- Having a plan and content production strategy
You do not start building a house without a plan, or a company without a mission statement. So without planning, you should not produce content. Otherwise you may deviate from your goal. A content strategy encompasses everything from branding and tone to how your content is promoted and ultimately reused. In fact, to plan and strategize content production, you need to specify: content goals, audience personality, audience role, and appropriate format.
Methods for Fixing Panda Algorithm
Fixing the Google Panda algorithm fine is very hard work! The Panda algorithm undergoes many changes and updates every year. Initially, the focus of this algorithm was on the quality of the content of the entire site, but under the influence of its numerous updates, it has an expert view of each page of the site separately. It has been observed in various cases that a website has been able to get rid of Google fines by removing low quality content and producing useful content.
As long as this algorithm improves the performance of sites with respect to quality content, the best solution is to produce unique, new and quality content; Content written with the user in mind. In the early days of Panda, some of the penalized websites produced new pages by combining the content of pages that were thematically similar. Also, by editing and updating the content and structure of those pages, they were able to recover well in ranking and removing fines.
Frequently Asked Questions
What factors does the Panda algorithm check?
The Panda algorithm measures the quality, uniqueness and value of your content. This algorithm for determining the quality of the website seeks to find for these questions:
- Is this site known and specialized in its subject matter?
- And Is the site content based on user needs or just ranking?
- Is the site content too short, and not useful to users?
- Does this site produce duplicate, poor quality, value-added content?
- Does the content of this site contain interesting and interesting information?
How to stay friends with Google Panda?
Be sure to consider the needs of the audience before writing content. Never sacrifice the quality of content for its quantity. Know Google’s standards for understanding page content, and use a variety of visual content such as video, podcasts, and images alongside text. Make sure the links are natural.
How do we know if Google Panda has fined our site?
Go to the search panel of your site console and take a look at the site entrance. If the visit chart has stagnated for six months and has not returned to normal, it is likely that this drop in visits is due to the Panda algorithm. Of course, there may be other reasons, but one of the possibilities is Google Panda.
Concluding remarks
In this article, we tried to fully introduce the Panda algorithm. The main motto of the Panda algorithm is quality, which is all-round quality in every way! So build a bridge to top rankings for yourself with the right planning, and by following Google’s content rules.
For websites that consistently publish rich, high-quality content, the fear of the Panda algorithm and the risk of being removed from the serp results no longer makes sense. Now that you are familiar with Google’s Panda algorithm,. It’s time to become more sensitive to the quality of your website content. You may also want to review them. If you would like to write to us about your experiences with the Panda algorithm; We look forward to reading them.