Common mistakes in social media marketing
Due to the ever-increasing expansion of social networks, social network marketing is one of the marketing methods that has received a lot of attention. However, you should not be fooled by the simplicity of working with social networks, and you must avoid some things in social network marketing. So lets talk about Common mistakes in social media marketing
As we have mentioned in the previous articles about social media marketing, the obvious and tangible feature of social media is the free and cheap marketing in these mass media and the universality of these media.
We talked about the necessity of social media marketing and listed the results of this type of digital marketing and saw what the social media marketing content should look like.
It requires a marketing strategy and road map, which is not possible except by consulting expert consultants in the field of digital marketing.
Sometimes the workers make some mistakes in the networks that may be detrimental to themselves.
It is recommended that social network marketing, like other marketing methods, be done by experienced experts in this field so that we do not see these mistakes again.
In this article, we intend to examine the common mistakes that businesses make in social media marketing, so that businesses know a little about this way of marketing. By continuing this interesting article, be a server with shopping.
1- Limiting marketing activity to networks
social
We mentioned many of the many features of social networks for marketing activities. The very positive features of social media marketing cause almost all businesses to have an active presence in these social media.
But the main point is that this method of marketing will be effective along with other types of digital marketing and only focusing on social media marketing cannot guarantee the success of your business marketing activities.
2- Imitation of other businesses
The expansion of access to the Internet has caused all your activities to be under the watchful eyes of the audience. So if your posts are similar to other businesses’ posts, your audience will quickly notice the similarity. An issue that can tarnish the truth and honesty and ultimately the audience’s trust in you.
3- Too much emphasis on sales
Too much emphasis on selling your products or services will turn your audience away.
Common mistakes in social media marketing
The best way to sell properly in this space is to establish friendly relations with users and then share your business ideas. Your pages in social networks only go through a certain process and time.
4- Being boring and without excitement
Your marketing content should not be exclusive to your business. Production of marketing content in social networks, contrary to public opinion, requires specialists who fully understand the psychology of sales and know how to attract the audience with the content published in the virtual space, so that the content suits all tastes. and be attractive.
5- Increasing audience and followers in any way
The number of audience of your virtual pages (followers) does not indicate the success of your activity and marketing strategy!
Because it is not logical to expect to gather a large number of audience and a large volume of likes and comments in the first few months.
So, for sure, the shortcut methods of increasing followers are not only ineffective, but also harmful.
6- The same strategies in all social networks
If you are looking to do marketing activities on Facebook, Twitter, and Instagram, for example, you should know that your audience in each of these social networks is similar in their way of thinking, attitude, concern, and even literary writing. are different
Therefore, the strategy and method you adopt on Instagram, for example, should be appropriate for this social network and independent of your strategy in other social networks.
7- Improper timing in publishing content
Your marketing content that is posted on your page should follow a precise and standard schedule. Publishing posts and content should not be too close to each other and hit the audience, and on the other hand, this time interval should not be too long that you will be erased from the minds.
A producer of marketing content in social networks will definitely follow this schedule according to the business activity and the type of post and content.
Use Instagram to make money
As mentioned in the past, one of the mandatory success in staying hidden on Instagram is that we cannot load it with a link. In fact, you only have one link in your bio.
That means selling yourself hard, asking big questions, and acting quickly, including fans clicking on that link to go to your bio.
It can be hard but we found a reliable way to do it. It is difficult to get viewers to click on your bio, mainly because bios are not very authentic.
In terms of rich and intermittent content, they are barren like a wasteland, with little content, they have little reputation. To avoid this trap; Create a quick and concise bio (150 characters or less) with a direct CTA that follows from a memorable URL.
This method had more than 30 thousand visitors who went to our bio link page every month and 30% of those who visited became our email clients.
But it’s not enough to just ask people to click. You should reward your viewers who have viewed your bio and followed you by visiting your URL .
Common mistakes in social media marketing
