A digital marketing expert must have enough experience and expertise in marketing; these things help the digital marketer cover all marketing activities. Digital marketing expert skills are an important part of the qualities of a digital marketer that should be evaluated for hiring.
A digital marketing expert needs a good resume to get hired, and along with the resume, he must also have enough experience in various fields of digital marketing. Usually, collections for hiring a digital marketing expert pay more attention to the skill level and breadth of the expert’s work experience.
Digital marketing (Digital marketing) or internet marketing or digital marketing is a type of marketing that has been around for almost two decades. Of course, the definition of Neil Patel, one of the most prominent figures in this field, dates back more than 100 years ago. The birth of digital marketing, according to his definition, was when the first ad was broadcast on the radio. This time is related to after 1920 when the radio became in general use. He says digital marketing is marketing various services and products using electronic devices. This definition can be considered a short answer to what digital marketing is, which omits digital tools.
Definition of digital marketing
Digital marketing has different meanings according to different people active in this field. There are two types of different approaches desired by these people. These two types of approaches are the following:
The first approach to digital marketing
The basis of this approach is the meaning of marketing; That is, doing any work in marketing with digital tools is considered digital marketing. With this approach, a digital marketer or a digital marketing expert does the same things as a marketing expert with digital tools. In this way, all things are common in these areas except that they are done in internet marketing with digital tools. For example, the following three examples of activities are important in both types of activities:
- Advertising
- Marketing research services
- Investigating consumer behavior
The second approach to digital marketing
Instead of focusing on the meaning of digital marketing, this approach focuses on digital marketing methods and tools. You must first list and know these methods (techniques) and tools. Now, all these and the things that are done with these tools are internet marketing. In this way, this type of marketing means mastering a set of methods and tools such as the following in the digital space:
- SEO
- E-mail marketing
- Content strategy
- Using social media
- Click Advertising
- Mobile Marketing
- Content production
- Affiliate marketing or sales cooperation
How to become a digital marketing expert?
You can follow the path we mention to become a digital marketing expert. In this way, you have to take certain courses and master the skills you need in the marketing space. Passion and motivation play a key role in this path, so you must put much effort and interest into this field.
Understand the basics of marketing.
A digital marketing expert must have the necessary literacy in the field of marketing. Working in a portfolio does not add to a digital marketer’s marketing literacy. How we can convert organic traffic into customers is a topic that we need to achieve by keeping our marketing knowledge up to date.
Knowing marketing concepts is vital for a digital marketer, just like a doctor who needs knowledge of medical topics and concepts to treat his patients. Adequate knowledge in the field of marketing helps a digital marketing expert to use various methods to increase sales and business growth.
What should a digital marketing plan include?
In the digital marketing plan, you must take all things seriously; Because the smallest digital marketing planning item helps your campaigns to have a higher percentage of success. In the following, we will mention what must be observed in the sample digital marketing plan.
- The time frame for business purposes should be clearly defined.
- Defining digital strategies to achieve goals
- Digital marketing channels
- Business growth and development plans
- Determining the amount of the budget
- Definition of challenge
- Determining timings and digital marketing path
- Determining the space and checking competitors
- Identification of target users
- Necessary Strategies for content production
- Content release calendar
- Determine evaluation criteria
- Review of alternative designs
Analysis of the business situation
Determining the position of the business in the domestic and foreign markets is the first thing you should do for a sample marketing plan. By clarifying the business situation in different markets, the weak and strong points of the business are also revealed. Every active collection must be familiar with the needs of its audience and how to solve them.
Benchmarking can help a digital marketing plan extract the necessary data. The best solution for the digital marketing plan and alternative programs is also determined using sampling or benchmarking. On the other hand, you should study your business; this will determine the position of your business in the current situation.
- How important are the customer and audience in your business?
- Do you regularly update your blog and blog posts?
- Where does your website currently stand?
- What effect do social networks have on your business?
Learn important marketing strategies.
A digital marketing expert should not only be theoretically familiar with marketing. Knowing the basics and concepts of marketing is important but not enough; a digital marketing expert must be able to apply his knowledge. Marketing strategies realize the potential hidden in marketing concepts and direct marketing activities.
For example: in the content production process, content marketing determines which channels and when the content will be published, as well as outsourcing the content production order or getting help from the content team writers.
A digital marketing expert must have the power of analysis
The task of a digital marketing expert is not only limited to formulating and implementing marketing strategies; the digital marketer must be able to check the effectiveness and results of the activity after implementing each activity. Analyzing marketing activities helps to find the strengths and weaknesses of each activity.
Every digital marketer needs digital marketing tools to analyze business events better. The digital marketing expert should be able to get the data he wants through marketing tools; this information will help him better understand the audience’s behavior. But be careful that not everything is data; the purpose of implementing marketing campaigns is more the impact they have on the audience.
Learn to work with graphics programs.
The graphic artist of the collection can do all your graphic work, But it’s better to do some graphic work yourself, things like placing the call to action button for advertising banners. As a digital marketer, you must have the power to design your landing pages; Because landings are an important part of your work.
Learn to program as needed.
A digital marketing expert should know what happens on the website’s pages. Knowing the coding structure of the pages helps the digital marketing expert to understand the usage of different pages better. PHP is recommended for people who use a content management system such as WordPress, But knowing HTML and CSS codes is a must for any digital marketer.
What are the duties of a digital marketing expert?
The description of a marketing expert’s duties may differ in each group, but there is a general framework for his duties that we will look at. The duties of a digital marketer can affect the salary of a digital marketing expert.
- A digital marketing expert must be able to speak forcefully in negotiations.
- Keep your knowledge up to date and master marketing concepts.
- Ability to receive more orders and advice to increase productivity.
- Increase branding power by holding important events.
- Promote customer-oriented thinking among team members.
- Check and analyze campaign data and results continuously.
- Know the activity of business competitors well.
What skills are needed for a digital marketing expert?
You may be hired as a digital marketing intern when starting a digital marketing career. This decision is made only so that you can learn the necessary skills better. A digital expert’s skills will help you run advertising campaigns in the best possible way. The more experienced marketing expert you are, the more likely your business will succeed.
Getting to know the SEO process
A digital marketer should not only be involved in marketing activities but should have a more technical view of marketing. Familiarity with the algorithm and important SEO factors helps the expert make the marketing process more targeted. Marketing campaigns should be designed in such a way that besides attracting more traffic, they also follow the SEO goals of the website.
Know digital marketing tools.
At any point in digital marketing, you should use digital marketing tools to review and analyze events. To develop marketing strategies, you need to have information that will help you design a successful campaign. The ability to use digital marketing tools to extract useful data is one of the most important skills of an online marketer.
Take content marketing seriously.
Content production is one of the most important parts of digital marketing. The content you use for business platforms greatly impacts the marketing process. Note that before publishing content, know the behavior of users on each platform; Because each platform’s content has its structure.
Digital marketing expert job opportunities
When the skills of a digital marketing expert reach a suitable position, you can consider a suitable job opportunity for yourself according to your interest and ability. Most digital marketing managers have an overview of all these opportunities or have worked in various marketing fields for several years to become good managers.
Here are some examples of digital marketing job opportunities:
- Google advertising expert
- Email Marketing Manager
- Social Marketing Manager
- Website optimization and SEO expert
- Content production team manager
- Digital Marketing Team Manager
- Marketing team strategist
When a digital marketing expert is hired, he may be responsible for several opportunities. The employer determines the responsibilities and tasks; you can agree with the employer during the job interview. When you join the marketing team, focus on individual development because your work progress will help the whole team grow.