What is the difference between backlink and link building? When you have just decided to enter the world of the Internet, you want to enter the job market as a freelancer, or you are researching to start an Internet business, you will be introduced to a world of new concepts and terms that may have the same or different meanings. to be
This new world seems very complicated at first glance. But let’s examine each concept in principle by looking at the surrounding environment and related words. We can easily understand the differences and similarities of the terms. One of these terms is backlink, which has a wide range of related words.
This article will explain the difference between this important term and a more important process called link building. To learn backlinks in the WordPress site, please stay with us until the end of this article.
What is a backlink?
Any link with an address to your site and other sites is called a backlink. Since other sites may also link to your site, you can have backlinks in addition to backlinking. This tool is one of the most valuable components in optimizing information for search engines.
Search engines have designed their algorithms so that the best and most reliable articles and websites are displayed in searches made by people. In addition to helping improve the status of your site and the ranking, backlinks make your site and brand gain more credibility.
Suppose the articles on your site are such that you have all kinds of backlinks from other pages. In that case, the Google search engine will realize the high value of your site and the articles you have used in it, and if the subject is searched, The ones you have on your website will show your website among the top results. Backlinks can be both textual and graphical and placed in different parts of the site.
How do backlinks affect SEO ranking?
The impact of backlinks on SEO position can be evaluated from various aspects. First, increasing backlinks means increasing visits and increasing site traffic. As you know, one of the SEO classification criteria is the site’s success rate in attracting users and increasing site traffic.
On the other hand, backlinks make Google find new pages and index them faster. Better and faster indexing is very important in SEO. Various studies show that getting backlinks, especially from reputable sites, increases the site’s credibility with Google and improves the site’s ranking. Therefore, getting backlinks is one of the most important steps any site can take to increase its SEO position.
Types of Backlinks and their relative value
Links generally come in two main categories, which are:
- Internal link
- External backlink
Internal links in a website allow the user and the search engine to move easily between the site’s pages, making it much easier for the person and the search engine to access all the pages. External links or backlinks point from your site to other sites or from other sites to your site.
Correct use of backlinks can have a very significant effect on improving your site’s ranking. External backlinks are divided into two main parts: unfollow and dofollow. Dofollow links connect the site’s pages to external sites, and the search engine also follows the path when dealing with these links. A very important point regarding this link is its limited use because many links can harm your site’s ranking.
In all types of backlinks, the nofollow backlink tells the search engine not to follow the link because you disapprove of the linked page and have only linked to it as an introduction. A very important point in the types of backlinks is the credibility of the article and the page to which the backlink is given. If the page you are backlinking to is invalid or does not follow SEO rules, it will hurt your site.
Description of backlink structure
Backlinks are a type of outgoing links which are used by different sites to refer their content to a more reliable site. Because of this mechanism, backlinks are considered a seal of approval, and Google’s algorithms and bots also use it to separate authentic sites and content from the rest.
Bots give reputable sites a higher rank and place them in more accessible options to be seen more. On the other hand, invalid contents are transferred to the lowest results on the farthest pages so that they are not accessible.
Some people use this mechanism for SEO and site optimization to improve their rank and progress in Google ranking, which is a very good strategy, but only if it is done by experts and with quality backlinks.
What actions does link building include?
Link building is the general process of link building for sites, which is divided into two major categories: internal link building and external link building. When we talk about internal link building, we mean tree links built on all sites.
These links are made to provide related content to the audience in a thread. These links keep the audience active on the site to help SEO by attracting traffic. But when we talk about external links, we talk about outgoing links, which are called backlinks, and their job is to connect one site to content on another.
Link building is continuous; we must do all its elements to achieve the result. With this description, we must remember that link building in the direction of SEO and site optimization is a complex strategy that must be taken with calculated steps because Google’s algorithms and bots are made to prevent people from SEO and optimizing their site through black hat link building.
Does black hat link-building harm Google results?
Google categorizes the sites available on the Internet so that people who refer to it can solve their problems quickly. Thus, it is necessary to put the most authentic content at the top of its suggestions to its clients.
Now it uses different algorithms to find this authentic content, one of which is measuring site backlinks. When SEOs abuse this type of measurement to place their desired site as valid, they attack Google’s efficiency and thus question Google’s results.
In the face of this approach, Google has established rules and banned black hat link building. Google has lined up its algorithms and bots to find these violations and penalize them. But it should never be forgotten that the experts in this matter can pave the way to deal with and use the facilities correctly with their skills and help to increase the ranking and SEO and positive optimization of the site.
What is the maximum standard time for backlink effectiveness?
The function of the links is related to their visit. The more they are seen, the more they are used, and the more efficient they become. On average, the influence of a link takes between one week and 15 days to be felt. This effect may even happen in 3 months.
This speed happens thanks to the Penguin algorithm. This algorithm is a link-oriented algorithm that was created to deal with black hat SEO and low-quality content. By checking spam and matching keywords simultaneously, Penguin can prevent the publication and promotion of offending sites and apply predetermined fines.
Another advantage of this link-oriented algorithm is that it is now part or real-time in that it can identify links in real-time and apply commands in real-time. This algorithm is made to deal with link selling in bulk.
When you get a package of free or cheap links and use them arbitrarily, Penguin listens to you. But when professionals do the external linking process, Penguin will show us its face. The real time this algorithm helps us build external links and accelerates the growth and promotion of the site’s rank.
Final word
In general, link building is a process in which links are built. Now, in the internet space, people create links for two purposes and go through the link-building process: either to give a link or receive a link. For this purpose, two new concepts emerge.
Internal linking refers to the content inside the site to other content, and external linking is used to link content to other sites. Meanwhile, we have backlinks, which are a method of external linking. With backlinks, you are transferred to other sites, but link-building is a comprehensive way to build links.
In other words, link building is a potter who makes pottery, and the backlink is a type of square saucer made by a potter in the category of saucers (external links). In other words, regarding the difference between backlink and link building, we should say that: Backlink is a type of link building used for site growth.