Optimizing blog posts and their importance is not hidden from anyone today. Undoubtedly, spending time on this topic will increase the position of your website in search engine rankings. If you have a blog, you know the importance of commercial blogging for SEO. In this article, we will talk about optimizing blog posts and explain effective methods for you. The question is, do you know how to optimize your blog posts to get more results in search engine results?
Optimizing blog posts allows web admins to use the potential of their website and succeed in marketing and visibility. A recent study by blogger.com states that about 60% of businesses and businesses now have blogs, but unfortunately, about 65% of them have not updated their content in the past year! Therefore, it should be noted that by optimizing blog posts and updating them, you can easily benefit from various benefits that improve the status of your site from the perspective of search engines.
Below are six simple but vital tips for optimizing your site from a search engine perspective that is all about the blog and its related content.
1. Research
In the first step of optimizing blog posts, you need to research your blog posts. Your keywords should be easy to understand and describe the value of the content you produce. Keywords should be repetitive and valuable, so it is important to spend time on them.
Of course, it is also important to note that there are now many tools and techniques on the market to find good and relevant keywords for your blog posts that you may not have even heard of. Search tools Keywords like Google Adwords and semrush.com are the ones that offer great features that allow you to find keywords that are relevant to the topic of your post. You can even use this tool to check what keywords your competitor sites use. In this case, you will easily be able to get the required traffic.
2. It is very important to use keywords in all your content.
When using several relevant keywords, you need to use them in places that are most effective for search engine crawlers. In general, it is recommended that you include your keywords in the following sections when discussing blog post optimization:
- Post title
- Subheadings
- The initial sentence
- Final paragraph
- Link phrases (phrases that link to other pages)
- Title tags and meta descriptions
Important Note: You should always keep in mind to avoid using excessive keywords in your text. It will not only not affect your audience but also result in your site being penalized by Google.
3. Optimize your post images.
Whenever you put an image in your blog posts, be sure to try to put the main keywords in the name of the photo file and fill in the alternative text section with a short but complete description that has the keyword.
4. Link to other sites from your posts.
When you talk about other content or articles in your article and post, you need to connect to the information you are talking about. It is great for blogging. By doing this, you can also get external links. Quality linking is important for any blog because it ranks high in the search engine results list.
5. Provide subscription conditions for your blog visitors.
Today, to achieve this goal, options such as RSS feed or Feed Subscription allow viewers to use your content. You can also enable email sharing on your website. This way, they can be notified of website updates without needing to visit your site frequently.
6. Use social media to attract more and more viewers.
As a small business, you can use Facebook, Twitter, Google+, or other social media to connect with current and potential visitors. Today, free apps like Hootsuite can share your content link on social media. It only takes a few clicks to use them.
By following these simple SEO tips, you can get good rankings in the SERPS, which will increase web traffic and high conversion rates and encourage customers.