Today, website design is more than visual beauty and refers to the website’s overall functionality. Web design carefully curates content and plans to share it online. This is where you create visuals through graphic design with functional elements for an amazing user experience. When designing a website, you should consider site performance on the web, mobile apps, and UX design. A website builder can help you quickly determine the type of site that is right for your products and services.
What is website design?
Website design refers to the process of designing and developing web pages. In this process, web designers use programming languages such as HTML, CSS, JavaScript, PHP, etc., to create the layout and appearance of a website.
Web design includes corporate, store, news, blog, etc. The main goal of web design is to create a website with proper functionality and an attractive appearance.
To design a website, you must first understand the requirements of the website and have a complete idea of the design and capabilities of the website. Then, design the look and functionality of the website using web design software and programming languages.
Below is a description of each sub-section of web design.
Web graphic design
Web graphic design refers to designing graphic elements and web pages. In this process, web graphic designers use graphic design software such as Photoshop, InDesign, Sketch, etc., to create the design and look of a website.
The main goal of web graphic design is to create a web page with an attractive appearance user-friendly features, and adapted to users’ needs. Web graphic design includes creating a website outline, logo design, icon design, images, and other graphics.
In graphic web design, principles such as color combination, balance, contrast, etc., optimize the graphic design of web pages and allow users to interact with website content easily. In addition to the appearance of the site, which should be attractive, in designing web graphics, you should always pay attention to compatibility with different devices, optimization of page loading, and the best user experience.
User experience design
User Experience Design (UX Design) designs web pages and applications focusing on user experience. The main goal of user experience design is to create a suitable user experience and increase their satisfaction with web pages or applications.
In the user experience design process, according to the needs of users and the main goal of the website or application, designers try to provide content that will satisfy users and facilitate the achievement of their goals.
The most important concepts in user experience design are:
- Analyzing users’ needs and the main purpose of the website or application
- Designing the basic structure and display of web pages or applications
- User interface design (UI Design) focuses on ease of use, easy access to information and functions, and improving the user experience.
- User testing to determine user satisfaction and improve the product
Search engine optimization
Search Engine Optimization (SEO) is a set of techniques and methods used to improve the ranking of web pages in the results of Internet search engines such as Google, Bing, or Yahoo through the criteria specified in the engine algorithm. The search is done.
In SEO, it is tried to improve the ranking of pages in search engine results by optimizing various website elements, including the structure and content, title and description of pages, meta tags, internal and external links, loading speed of web pages, and more. This method increases informed and targeted website traffic and sales, and earnings.
Although some aspects of SEO are related to content writing, web design also plays an important role in SEO. One of the important factors of website design, which plays an important role in SEO, is the clean code structure of your website and improving the user experience. All these factors are decisive in determining your rank.
Why is website design important?
Website design is very important as one of the important communication and advertising tools for any organization or business. Due to the ever-increasing growth of internet usage, online presence has become vital for every organization and business. Professional and attractive website design allows companies to directly contact their audience and introduce their services and products to them.
A professional and efficient website can have an important impact on increasing site traffic and, thus, increasing sales. Providing quality content and suitable services to users can attract and satisfy them and, as a result, increase the number of visits and sales.
Also, websites allow companies to be directly introduced to their audience by using advertisements on relevant and reliable sites and increase brand awareness and recognition.
This is why it is so important to work with experienced web designers. A capable expert can assess your brand requirements and use the right tools for its visual translation while adhering to your strategy and goals.
5 key design principles for building a website
As a brand owner, marketing manager, or department head, you should know the importance of providing the right content and the best visuals to attract and retain your audience. Now all you need to do is ensure your website has these elements. Below are some key principles of web design:
1. Responsive design
The website’s design should be optimized according to the screen size of the user’s device, the design, and the website’s content. This principle is well used to increase the user experience and attractiveness of the website.
2. Simple and efficient design
The website should have a simple and efficient design. The different parts of the website should be so that users can easily search for the content they want and benefit from the website’s services.
3. Good design for SEO
The website design should include search engine optimization (SEO). The structure and content of the website should be such that search engines can easily understand the website’s content and display it in the search results.
4. Design with a focus on user experience
A website should be designed to improve the user experience of users and attract them to the website services. This includes designing website pages, designing input forms, etc.
5. Using fresh and attractive design
It is recommended to use fresh and attractive designs in website design to attract users. This includes using vivid and attractive colors, high-quality images, and unique designs. This type of design can improve the user experience and increase the website’s attractiveness to users.
The most popular tools
Currently, the most popular web design tools are:
WordPress
This content management system (CMS) is used to build numerous websites. WordPress provides extensive possibilities for website design.
Shopify
Shopify is used to design and build online store websites and allows users to create their online store using this tool without knowing programming and web design.
Web assistant (Webflow)
This tool is used to design a high-quality website without coding. This tool offers extensive features for website design, including the ability to design responsive websites and many others.
Figma
This tool is used for website design and user interface (UI) and user experience (UX) design and offers various capabilities for collaboration, graphic and interactive design.
Sketch
This tool is also used for designing user interface (UI) and user experience (UX) and uses facilities for website design, mobile application design, etc.
Dedicated site design
Hiring a web designer to design a website exclusively can improve the quality of your website and increase its user experience and efficiency. Custom website design means that your site is designed and planned according to your needs and your type of business.
Website design requires the experience and expertise of web designers. To hire a professional web designer, one should pay attention to their ability to provide creative and attractive designs, web programming skills, and familiarity with new technologies and innovations.
With website design consulting and hiring a professional web designer, you can fully control how your site looks and functions. This allows you to respond more accurately to the needs of your users and create a better user experience for them. Note that the cost of designing a dedicated website will be high.