Google Trends can be a powerful tool for digital marketers and help generate content for your site. Here are the eleven best ways to use Google Trends to find relevant, popular, and relevant keywords that increase your traffic.
Google Trends site, a powerful tool
Keywords are still important for SEO and content production, but their relevance, uniqueness, and popularity over time are more important. Google Trends is a powerful tool that allows you to evaluate these issues professionally.
With Google Trends, you can see what keywords should be in the article, what to avoid, and what to plan for.
Identify effective keywords
In this article, you will move on to related topics, predictions, and how to overcome blind spots.
As SEO experts, we are sure that there is one word that you have often heard and used: “keywords.” After that, if you know what people are looking for.
You can create content that will direct them to your site. A great way to identify effective keywords is to use Google Trends, one of the world’s largest real-time datasets. It can provide insight into what people are looking for, interested in, and curious about.
Introduction to Google Trends
With over 3.5 billion Google searches per day, this is a powerful tool that you can not ignore. According to the Google Trends team, you can now explore minute-by-minute and real-time information behind the more than 100 billion searches on Google every month and search more for your favorite topics.
You may think that it can get you done very quickly, but where do we start to use Google Trends? Here are the 11 best ways to use Google Trends to generate relevant keywords.
1. Understand the number of keyword searches
Keyword search volume refers to how many times specific words are searched in a given period. If the sites contain a lot of keywords, it is clear that they will get more traffic.
If you enter every keyword on the Google Trends site, you will see how interest in that topic has increased or decreased over time.
2. Identify seasonal trends
One of the great advantages of having map search data on a chart is that you can easily see the ups and downs of keyword searches.
If you’re a smart marketer, you know that using seasonal popularity means attracting more customers. You can work on such trends and adjust your sales and inventory plans accordingly.
Ability to plan
Here are some examples. If you type “food order,” you will get a completely fixed graphic and more or less smooth. But if you type “buy Eid clothes” in March, you will see a straight line that goes up to a very high peak. Properly identifying such trends means the ability to plan ahead and then use intense interest. It looks like it’s what you want to do.
3. Avoid jumping on the common keyword
When researching keywords, you need to know whether a search term will remain popular or just the result of a short buzz. Here again, Google Trends can help.
On one page on Google Trends, a table allows you to see the search for a particular keyword in the last few years. This way, you will immediately see if the subject has been rotated only once and then deleted or if it is of ongoing concern.
4. Stay away from one-word keywords
These general industry terms may seem good in your content but do not necessarily make much difference. They have a large volume but little competition. For example, “it’s bought” or even “online taxi” can hardly be obtained.
It is always better to use more accurate keywords. For example, you can modify one-word keywords to reflect your services more accurately. A Google Trends site gives you information about general keywords. Then you can tailor them to your needs.
5. Find topics related to the topic of your site
We all want to stay on top of the trend because it will attract more customers. Google Trends can help with this. You can check the Google Trends site to find out which titles are most popular on your site and then track the amount of traffic.
6. Find related topics
Even keywords not directly related to your business can be useful in many cases. Other keywords may be relevant but still increase traffic.
It is easy to do with Google Trends. After typing the relevant keyword, you can scroll down to find related topic tables and related questions.
Site-related topics
For example, typing in online taxi services shows you this search term’s up and downtrend. But in the relevant search section, you will see “Order an online taxi.” If you can use this as a relevant keyword, your traffic will likely increase.
7. Use keyword prediction
You can look at Google Trends as a mirror to show you what people are interested in right now. But it can also help you forecast and trend data to show keyword popularity in the future.
You can plan and prepare for the increased visitation opportunities in the coming days by doing this. You can see this forecast from the Google team on topics on the rise in 2021.
8. Use local SEO tactics
You already know the importance of using local SEO strategies. There are many consumers near you, and they are the ones who can be targeted with effective digital tactics and keywords.
Google Trends can also be a great help in this way. You can use the local keyword process to see which areas need your products or services. And then, you can fine-tune your strategy to reflect this.
For example, you can type “cloud computing” or “cheap hosting” with the Iran filter to get the general process of that keyword phrase. And then practice more to see which cities and towns this phrase is most used.
9. Video SEO
A Hub Spot statistic shows that 86% of businesses use video as a marketing tool. Eighty-five percent of all Internet users in the United States watch online video content on their devices every month.
They want to see more video content from a brand or business they support. Therefore, SEO video is very important. It optimizes your video for indexing to appear on the results pages for keyword searches.
How can Google Trends help you with this?
Enter your search term and then change your web search to YouTube search. You can find relevant, related questions and popular words. It should give you valuable insights to change your titles and video descriptions for better results.
10. Use long-tail keywords
Long-tail For example, while “running shoes” can be a general keyword, a long-tail version of it can be “thick running shoes for men.” keywords are defined as terms that differ from general keywords. They are specific to each product or service you sell. As you can see, such expressions have low competition and high conversion. It is why they are so important for effective SEO.
With Google Trends, you can link the popularity of different keywords together, and then you can combine related terms and get a good idea of keywords related to the long tail. Whether you are in the cloud or a running shoe, it makes a difference.
11. Identify blind spots
Blind spots exist in life as well as in keywords. We think keywords are important, even if the keywords are large. There are other keywords that somehow never cross our minds, even if consumers may notice them.
Different keyword combinations
Using Google Trends wisely means that you can search these areas to gain insights that allow you to use what your audience likes.
Use different keyword combinations. Always check the box for queries and get a wider view of the timeline. Combine these to see if keywords are popular over time, if there is just one particular item, and if other aspects are important to consumers.
Conclusion: Google is your powerful friend!
Google Trends can give you a great gift when any online expert looks for keywords.
You can use it to create popular keywords to boost traffic in surprising and positive ways.
It can help you find logical keywords in the text. It can help you identify profitability trends. And it can help you find the long-tail keywords that consumers are looking for.