Improving the site’s SEO has many complexities and is important for placing the content in the search results (Search Engine Results Pages). Search engine algorithms always change and consider many factors, such as keywords, content quality, header tags, number of content words, etc., to rank web pages.
Although most experts believe that the quality of content is more important than quantity, analyzing web pages based on the number of content words is influential in choosing SEO strategies. People who work in marketing and advertising pay a lot of attention to the number of words in each piece of content. For example, long content increases brand awareness. Also, text ads with the right number of words introduce a product to potential customers quickly.
The relationship between the number of content words and improving the site’s SEO
Evaluating the number of content words is essential for optimizing web pages in search engines and improving site SEO. In writing content, readers and target audience should be prioritized, and the number of keywords should be determined accordingly. Web pages with long content unrelated to the main topic are considered undesirable. This type of content will increase the site’s bounce rate.
So far, much research has been published on the relationship between the number of content words and SEO improvement. For example, in 2020, the website Backlinko researched about 12 million web pages. Finally, he announced that experts did not find a precise relationship between the number of words in the text and its rank in search engines. Also, the number of words on the pages ranked first in Google was 1447 on average.
How is the number of content words calculated?
The number of words of content is known when typing text in Microsoft Word. However, online websites like Grammarly, Yoast, and Word Count Checker are the best word count tools for content optimization. Yoast provides the necessary guidance to SEO professionals to observe the minimum factors affecting the optimization of web pages.
One of these factors is the number of words in the article, which according to Yoast, should be at least 1000 words. In addition to the introduced tools, searching for the phrase (counting the number of words in the text) shows more than a hundred Persian sites related to this topic that accurately count the words of the content. Working with word count tools is very simple. By copying the text in the specified box on these sites, you can see the content’s number of words and characters.
The most appropriate number of words for each content
Most of the time, the number of words indicates the quality of the content. The word count of a piece of content depends on things like the website it will be published on, it’s topic and goals, audience characteristics, and SEO strategies. There is no specific standard or guideline for the number of words, and techniques are often suggested based on the experiences of SEO practitioners and their research. For example, it does not look interesting to put the content of more than 200 words on social networking pages such as Aparat.
Generally, it is recommended that the number of words for normal site content is at least 1000 words and 300 to 500 words for informational posts. Usually, educational content starts from 2000 words due to the nature of its content.
Also, news articles should be between 500 and 800 words. The site’s landing page is designed for more interaction with users, and it is better to display a maximum of 500 words. Adhering to the minimum number of words used in all types of content can be considered an SEO strategy. By analyzing this issue, site managers can achieve interesting results for content optimization. In addition, evaluating competitor pages and the number of words they use helps SEO.
Checking the number of content words in the SEO ranking of the site
Yoast SEO checks text content length analysis. We recommend writing no more than 300 words for posts or web pages. Is this good for SEO? More word count helps Google better understand the topic of your text, and in general, Google tends to rank longer articles higher. We don’t recommend adding content just for the sake of it. No one wants to read long and poorly written articles. Quality and user-friendliness still come first.
The reason why the number of words of content in a post or web page is important
What is the word count of your content or text? And why is it important in the SEO ranking of the site? The definition of the number of words in the text is quite clear. If you write long, quality blog posts of 1,000 words or more, you have a better chance of ranking on Google. We wrote articles that were over 2500 words. They helped grow our web traffic because they were actually content. Next, we will discuss how much articles help SEO.
How many words of articles help an SEO site?
When your text is longer, Google will have more clues about your topic. The more keywords used in your content and the more SEO-friendly your article is, the more focused your keyword phrase will often be. However, it is not an excuse to fill in keywords! If you optimize your article naturally, your focus on the key phrase will appear in the text. You can also use more synonyms and related key phrases instead. In a longer post, you can add more titles, links, and images to include the keyword. So more content here means more quality information on the topic.
Also, a text with more word count may help you rank for several long texts of the keyword you’ve optimized your content for. This is because, in a long text, you are likely to cover many different topics. Your article or other subcategory posts can appear in search results for different keyword phrases. If you do some smart internal linking, you can increase the number of referrals to an extensive post you’ve written. This will help you drive more organic traffic to your site.
Also, if a page consists of a few words, Google is more likely to think of it as short content. All search engines aim to provide the best answers to people’s questions. Short content gives less complete answers and satisfies people’s needs. As a result, it probably won’t rank very high.
SEO strategies
SEO strategies are among the most important and practical issues in website SEO. One of the SEO strategies for the SEO work to be successful is to achieve this goal by using a wonderful and comprehensive plan and branching out its work. Having a complete plan and taking steps according to the reviews that have been done on it will have a great impact on the conclusion of the work.
The SEO worker with a creative mind can expand and improve its performance by adding it to this plan whenever he has a new idea for the site. A professional SEO works to increase the number of site visitors with new ideas. Visitors will greatly appreciate reading important and useful content on a site because they have dedicated their time to this, Natu. Naturally, a person values all the moments they spend.
High understanding of the company’s conditions in SEO design
SEO work using strong tricks can implement SEO strategies and progress the site. This can only be achieved if he deeply understands the company’s activities. Of course, we all know that every company has strengths and weaknesses that can be achieved by focusing on them. The stronger the information base of SEO work, the better it can focus on it and have a significant SEO design.
Considering all the details, activity level, full features of products, and other important points, SEO work can take a big step towards reaching the company’s lofty goals and witness its increasing growth. He aligns himself with the latest information in the fields of work, and the transparency that he has from the company is one of the main pillars to reaching the top of success.
Why does long content rank better in Google?
Long content will greatly help the ranking of the web page in the search engine results (SERP) and improve the SEO of the site. Search engines like Google have more than a hundred types of algorithms, and based on them, they display web pages in the search results. The number of content backlinks, the time users spend reading web pages, the sharing of content by the audience, and the amount of site visitor traffic are among the things that search engine bots consider to rank content. Long content will have more chances to have valid and high-quality backlinks.
Long content allows SEOs to repeat keywords and long tail phrases more times. This type of content increases the possibility of interacting with the audience and sharing the content. In other words, long content affects the conversion rate and significantly increases site registration or revisiting. Audiences spend more time reading long content, which will be a plus point for search engine bots.
Ways to encourage an audience to read long content
Another strategy to encourage users to read long content is to point to details and explain more about the text’s main ideas. Simple expressions, short sentences, and using the list at the beginning of the article can encourage site users to read long content. Also, if the article has comprehensive and complete content about a specific topic, it will make people read it and even refer to the same web page several times.
What is the ratio of text to code?
Most web pages are written in HTML code to display textual content on the page. The ratio of text to code (Text to HTML) shows the amount of text content compared to the HTML codes of the page. Normally, this ratio should be between 25 and 70 percent. Sites with a higher text-to-code ratio will rank better in search engines.
The high text-to-code ratio means that SEOs have removed the extra codes, and this will affect the user experience. Also, the Google Panda algorithm does web page index more easily. The ratio of text to code is not related to the number of words that should be written in the content, but this ratio can be reduced by removing extra spaces in the text.
Online tools for content word count analysis.
Evaluating site traffic based on the number of content words can be a good solution to improve SEO. Ahrefs site provides many possibilities to analyze the content of any web page. On this site, people can rate different web pages through URLs.
If site managers and SEOs are looking for the best strategy for ordering content production, the Ahrefs site is recommended as a suitable option. In addition, Google Analytics and Google Search Console are other tools used to find the relationship between the number of words with visitor traffic and other factors affecting the site’s SEO improvement.