Making a promotional video clip is very important for business. In fact, by doing this, you will be able to expand your customer base and experience an increase in sales in the shortest possible time. With the ever-increasing expansion of virtual space and increased Internet users, advertising has become one of the most important advertising solutions. Making a promotional video clip, in the form of a short and attractive film, introduces your product or service to the audience and increases sales and recognition of your brand.
In this article, we will examine the reasons for making an advertising video clip and its role in improving business, and we will help you get to know the benefits and applications of this advertising method. In general, by producing videos and vlogs for your business, you will gain customers’ trust more than before, and the conversion rate of your business will increase.
What is meant by a video clip?
Where should I go to make a promotional video clip or produce a vlog for Instagram? What is the meaning of a video clip? A video clip or short video introduces your product or service to the audience in the form of a short clip. This film usually includes images, music, sound, and text and provides the information the audience needs concisely and attractively. You can use video clips and vlog production services to make promotional video clips.
Video clips attract more audiences due to their attractiveness and brevity. This advertising format allows you to introduce your products and services to the audience attractively and concisely using images, music, sound, and text. By making a video clip, you can introduce your brand to the audience and increase its recognition. Also, providing useful and attractive information encourages the audience to buy your products and services.
What are the uses of video clips?
What is the use of making advertising video clips for business? Advertising video clips are known as one of the most effective advertising methods. By making promotional video clips, you can educate the audience and help them better understand your products and services. By making promotional video clips, entertain the audience and help them connect with your brand. Video clips are used in many industries and brands due to their attractiveness and brevity.
For example, IT companies introduce their products and services to the audience by making educational videos and teaching them how to use these products and services. Also, service companies such as restaurants entertain the audience and help them connect with their brand by creating entertaining video clips.
Due to their attractiveness, video clips attract more audiences, increase brand awareness, and increase sales of your products and services. Also, by providing educational video clips, you educate and connect with your audience, which can help improve your business.
Advantages of advertising video clips
Making a promotional video clip has many advantages that can help improve your business. Some of the advantages of making promotional video clips are:
1- Attracting more audiences
Video clips attract more audiences due to their attractiveness and brevity. Using images, music, sound, and text, attract the audience and interest the customer in your products and services.
2- Increasing brand recognition
By making a promotional video clip, you can introduce your brand to the audience and increase its recognition. Using images, music, sound, and text, introduce your brand to the audience attractively and concisely and make them trust your brand.
3- Increase in sales
By providing useful and attractive information, encourage the audience to buy your products and services. Using special effects encourages the audience to buy products and services and makes them interested in your products and services.
4- More communication with the audience
Attract and communicate with your audience by providing educational and entertaining video clips. Using images, music, sound, and text, educate the audience and make them connect with your brand.
5- Increasing the return on investment
By making a promotional video clip, you can increase the return on your investment and improve your business. Using graphic elements encourages the audience to buy your products and services and makes investors trust your brand.
The price of making a promotional video clip
The price of making a promotional video clip depends on various factors and can be different. Some of the factors that affect the price of making a promotional video clip are:
1- Duration of the video clip
The duration of the video clip, as one of the important factors in determining the price, can greatly impact the price. Video clips with a longer duration usually cost more.
2- Complexity level
The level of complexity of the video clip can greatly impact the price. Video clips with a higher level of complexity usually cost more.
3- Type of video clip
The type of video clip can also greatly impact the price of clip production. Some types of video clips include advertising, educational, entertainment, and…
4- Experience and skill of the producer
The experience and skill of the producer, as one of the important factors in determining the price, can greatly impact the price. Manufacturers with more experience and skill usually have higher prices.
5- The need for additional services
In some cases, the need for additional services, such as logo design, audio, and video editing, etc., can increase the price. You can refer to the tariffs page on the websites to find out the cost of vlogging or vlog production and the cost of making a promotional video clip.
Various methods of playing advertising clips
In past decades, commercials were limited to television commercials. The sound of commercials between programs and TV series is familiar to everyone. Today, messaging and television advertisements have their appeal to the audience as in the past, with the difference that today, video advertisements are no longer limited to television. The development of technology in the field of media and digital has caused diversity in the distribution of teasers and advertising clips in different places and environments. From mid-program TV commercials to video streaming services on YouTube and Instagram, LED billboards across the city, large TVs installed on platforms and inside subway cars, and the like are broadcasting a variety of advertising clips on a daily and 24-hour basis.
Playing advertising clips in video streaming services
As mentioned, promotional clips and teasers are video marketing that significantly recognizes new brands and services. The arrival of a new generation of media communication, such as social networks and video streaming services, has made people tend to use these programs. On average, people spend 2-3 hours on these video streaming services daily, so the producers of advertising clips have entered these streaming services to be seen more. The most well-known of them are YouTube and Aparat, which usually broadcast advertising clips in the form of a few seconds of video before the start of the movie in these services.
Playing advertising clips on LED billboards
Almost most people spend hours of the day and night outside the house. While walking or driving on the freeways and highways, they come across LED billboards and large televisions full of video and image advertisements of different products and services. This advertising style has a greater impact on the audience than other environmental media due to the high number of times and the exposure time of the audience, especially for those who see them daily on a certain route.
Broadcasting advertising clips on platform TV and inside the subway
One of the most used means of urban transportation today, especially in big cities, is the subway and urban train. Many people use this vehicle daily to work or shopping centers. Therefore, producers of teasers and advertising clips use such spaces to be seen more. Among the different forms of publishing and displaying advertisements visually in the subway, we can mention the lightbox, the body of the subway car, the handles inside the car, the smart mirror boards, the entrance gates of the subway, the inscriptions inside the cars, the station signs and the televisions on the platforms and inside the subway car.
Playing a commercial clip in the sports stadium
Other places where image and video ads are commonly used are sports halls and stadiums. Because many people go to stadiums and sports halls during sports competitions, more people can see advertisements. On the other hand, because sports matches are also broadcasted through the media, in addition to the people present in the stadium, the program’s viewers can also see these advertisements through the images received from the television.
Playing advertising clips in the airport waiting room and terminals
Another way to see teasers and promotional clips is by playing them on billboards or video screens installed in airport and terminal waiting rooms. Many people travel between different cities daily using public vehicles such as buses and airplanes. Therefore, the space inside the waiting halls can be a good opportunity for business owners to introduce their products and services to different segments of society.
Types of advertising video clips
Different terms are used in making and producing teasers and advertising clips depending on the type and method of making the clip. In total, there are five types of advertising clips, which include real advertising clips, animated advertising clips, motion graphics clips, stop motion clips, and composite clips.
Real video clip
Real literally means real. Based on this, real clips are those clips that look real. In this way, first, a scenario is written for the desired product or service, and according to it, filming is done in the desired position and place. Finally, the editing editor and the final advertising clip are delivered to the employer.
Motion graphics video clip
Unlike the real clip, this kind of advertising clip is not filmed, and all its work is done virtually using special software designed for making teasers and clips. In fact, there is no real situation, location, or actors and scenes. This type of advertising clip is made in 2D and 3D formats. Compared to the real clip, it costs less, and they are made in the shortest possible time. Motion graphics advertising clips are usually used in cyberspace and mostly in congresses and conferences.
Stop motion video clip.
Motion graphics can be considered a set of moving images that induce a sense of movement. The way to make this type of advertising clip is a little different from other cases. This way, many photos and images of the desired subject (for example, a specific product) are prepared in different modes. Then an editor puts the photos together, and an attractive motion graphics clip is created by adding a series of graphic effects.
Animated advertising video clip
This type of advertising clip includes a series of images or short videos that are repeated periodically and is widely used in online advertising and marketing. This style of advertising clip is made in two-dimensional and three-dimensional forms. The 3D clip has a higher cost than 2D. Still, due to its attractiveness and popularity, as well as its influence in the minds of users and audiences, it is the most demanded by advertising applicants. The animated commercial clip is mostly used in TV programs played in inter-program ads.
Consolidated advertising video clip
As the name suggests, combined ads are produced by combining several ways of making clips. For example, its filming is done according to the real advertising clip. A series of animation effects are added to it with the help of graphics and motion graphics software. Finally, a consolidated advertising clip is made by adding special computer effects. This type of advertising clip is more attractive to the audience, but compared to other cases, it takes more time, and the cost of making it is higher.
Final word
You can improve your business by making promotional video clips that provide useful and attractive information, attract more audiences, increase brand awareness, increase sales, and communicate more with the audience. Making a promotional video clip, one of the most effective advertising methods can help improve your business. By attracting more audiences, increasing brand awareness, increasing sales, communicating more with audiences, and increasing return on investment, you can help improve your business by making promotional video clips.