Social network management tools mean monitoring the active presence of the brand on different social platforms and managing the available data to grow the brand and earn more profit. Many businesses worldwide use social networks as a useful and effective marketing tool. Social networks have billions of users, and advertising and marketing on these platforms mean reaching millions of potential customers worldwide. Maintaining a consistent user account on each available platform allows businesses to introduce their brand to a wider audience. In this way, they can expand their field of activity in a short time.
As the brand gets bigger, the number of its followers on virtual pages increases, and the number of brand pages on different platforms increases, managing user accounts will become more difficult. Managing multiple user pages on different platforms simultaneously is a real nightmare. Business owners, content producers, and marketers must spend a lot of time keeping each virtual page alive, producing content, Checking the statistical results, and planning for the next steps.
Social network management makes sense at this point. These people can cover all these things by designing a comprehensive strategy and, at the same time, help the brand grow and achieve its goals. Fortunately, a powerful analytical tool is also available to check the statistical results and data in different virtual networks. In this regard, we have introduced some of the best social network management tools in this article.
Social network management tools
Sprout Social
This social network management tool has been able to get the best score in different areas. The possibility of easy use of this platform, the ability to publish data, analyze information in most virtual networks and provide the longest free trial periods are among the most important features of this tool. Sprout Social is very popular among well-known businesses and even local brands. This tool can provide a complete set to administrators of virtual networks.
The most important advantages of this tool are:
- It provides an excellent and complete management dashboard with the help of which you can analyze and manage all your pages in different social networks in one place.
- Providing social media optimization tools
- Detailed analysis and reporting can help increase user engagement and ROI.
- Providing a tool to facilitate the scheduling of posts
- One-month free trial period
The most important disadvantages of this tool are:
- The standard design of this tool is expensive.
- There is a limit on the number of virtual pages covered
Hootsuite
If you are looking for an ideal social network management tool for analysis and review, Hootsuite can be your best choice. This software has gained a high rank in the market due to the presence of tracking and analysis tools. With the help of this tool, you can analyze the trends and interactions of users with the generated content in real-time. This tool can analyze statistical data related to regular posts and advertisements on various social media. This tool also allows for preparing various reports and easily analyzing the efficiency of advertising strategies and campaigns or content production.
The most important features of Hootsuite are:
- The professional version of this software costs only $49 per month.
- It has an unlimited free version.
- Ability to connect to more than 20 social networks
- One-month free trial version Disadvantages of Hootsuite:
- To access some analytical reports, you have to pay more.
- This software is not cost-effective if you manage several user pages or have to analyze many advertisements during the month.
- The free version of this software offers limited tools.
Zoho
Zoho is a complete and versatile social network management tool. This software helps you to manage different aspects of your online business in one place and at one moment. This software features include project review tools, accounting, holding webinars, managing emails, displaying products, and producing related content. With the help of this tool, you can manage all your accounts on different social platforms individually or integrated.
The main advantages of Zoho are:
- Ability to check and handle emails, projects, produced content and accounting under one management umbrella
- The possibility of connecting the social media management platform to all existing main networks
- Management versions of virtual networks for each person with a price of at least 10 dollars
- Free version with limited tools
The most important disadvantages of this software are:
- Brand-specific versions are offered at a minimum price of $230 per month, which is expensive compared to other available tools.
- Individual versions only provide access to the management panel for one to three team members, and if you want to add new people, you have to pay more.
Buffer
If you are looking for an affordable social network management tool, we recommend Buffer. The different plans of this software start with a monthly fee of $5, and you can try each buffer plan for free for two weeks. With every free Buffer plan, you can access three different social channels. You can also create ten scheduled posts for yourself. Buffer can be considered the best choice for small businesses. Usually, spending exorbitant costs for social network management and related tools is not economically justified for these businesses. Buffer can provide all the management needs of a local and small business at the lowest cost.
The most important advantages of this tool are:
- Most of the subscription programs of this software are available at a price of at least 5 dollars.
- Includes a 14-day free trial.
- Access to the free plan
- Ability to connect to Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The most important disadvantages of this software are as follows:
- Limitations in the possibility of integration with major platforms
- The free plan is limited to three social profiles only.
Eventually
In this article, we tried to review four of the best social network management tools. The last thing we should mention is the countless number of management tools available in the market. Choosing a management tool is an investment; Because of the cost you spend on this, you should be able to receive accurate and up-to-date information, reports, and analysis. The best idea is to choose the best of these tools according to your needs, budget, and factors.