Many people visit the Website, as well as the satisfaction and interest of users to work with a specific site; It is for the benefit of all website owners and administrators. You must be familiar with the concept of SEO and you know that apart from the content of the page, Google has developed a number of ranking algorithms in the last few years, which is one of the factors that evaluate the level of satisfaction and customer experience. The Chrome team uses a set of metrics called Core Web Vitals to evaluate the overall quality of the user experience. Interacting and maintaining the content of website pages while loading the site is part of this user experience.
Page Experience is a measure to check and measure the level of user interaction with a page of the site from the time of entering to leaving the page; By paying attention and focusing on this criterion, a website can better serve users in most major web browsers; It also improves mobile users’ expectations of websites. Improving the quality of these items also plays a significant role in SEO and site ranking, which will help grow and improve your site.
Page Experience is a new Google algorithm that measures user experience to rank websites in search results. Our goal in this article is to better understand this algorithm.
What is Page Experience?
The amount of user interaction with a page of a website is measured using Page Experience. By focusing on this metric, a website can better serve users on most major web browsers; It also improves mobile users’ expectations of websites. As a result, Google thinks that a website’s commercial success is potentially boosted by more user engagement with the site and by this new technology.
Pages that load quickly, smart ad placement, and interactive components all impact the user’s page experience. There are many ways to improve your website’s ranking, which Google checks, but the most common of them is to improve the quality of your content; For example, a common annoyance is that when we accidentally click on an element of the website, the content of the page changes (either in terms of style or page and content), which is really unpleasant. This negative experience is stored in the page experience metrics and used in the ranking. In the following, we discuss how to register this event.
Note: To learn more about this topic, you can read the article What is SEO and what you should know about SEO; Read what UX and UI are and how they differ from each other.
Page Experience performance
As a general rule, Google includes the following in a search signal:
Signals from search engine results that are placed on a website page. Among them, mobile user friendly, safe and secure search, website page security, etc.
Important signals like, a website’s loading speed, interaction and aesthetic stability.
There are several parameters that influence the creation of these signals that Google detects and monitors. When it comes to evaluating the quality of user experience, for example, mobile phones include their own sensors and processes. For example, the amount of finger pressure or holding is one of the components analyzed. The new metrics introduced by Page Experience are intended to enhance user experience and expectations, and in other circumstances, the Page Experience will function as before.
What is the impact of Page Experience on SEO?
Page experience allows web developers to do more and understand the user-friendliness implications of their website. When someone has a negative experience with a website, they are less likely to return to the website. For this reason, if the user cannot find the information or web pages he is looking for easily, or if he encounters problems while working with the site; That site will rank lower in search results.
Note that Page Experience does not neglect the relevance of a website’s content, which is still the most essential component in determining a website’s ranking. The ranking of a page depends on the relevance of its content to the search term, and in situations where there are several pages with similar information and content, the experience of their page is the main factor in determining their ranking.
It may be difficult for some web developers to understand browser rating criteria for websites and to fix problems in this field. Google has modified popular development tools such as Mobile Friendly, Lighthouse, and PageSpeed to access information and suggestions of the World Wide Web to help these developers. Most of these tools to help webmasters; Provides specific reports in Google Search Console with the aim of timely detection of opportunities for development. This feedback is also improved through Google’s collaboration with other tool developers.
The relationship between mobile phone features and Page Experience
In the past, Google used desktop versions to rank web pages. With the advancement of technology and the increased use of smart devices and the increase in internet searches on smartphones, tablets and other mobile devices, and because of this change in technology, he decided to continue in this direction in order to be able to use the indexing trick. suitable for these devices.
The Accelerated Mobile Pages or AMP framework is one of the features that help improve the user experience. As a result of this architecture, mobile web pages will load faster than ever and we will be more efficient in terms of loading websites. That’s why Google puts more emphasis on mobile-friendly search results.
When will Page Experience be available to the public?
Google has decided not to implement the ranking changes suggested in this article until next year due to the spread of the Corona virus and the many clashes between website administrators. In addition, Google has committed to publish all the required information at least six months before the final version is available to the public, and in order to track ranking changes in the shortest period of time, Google has provided the necessary tools to the developers.
Does Page Speed Insights have the same meaning?
In Page Speed Insights, your blog’s speed is shown, but it’s not the same as the Page Experience metrics you see in your Google Search Console account. Although site speed is one of the criteria, Google considers page experience in scoring. The free Page Speed Insights tool allows you to monitor the speed of specific blog pages; Having a high Page Speed Insights score does not guarantee that your blog visitors will have a positive user experience.
When it comes to creating a user-friendly website, Google has identified many variables and website speed is only one of them.
What is checked by Experience on the blog?
The main criteria used to evaluate Page Experience in your blog are:
- Core Web Vital
- Use HTTPS
- Advertising
- The ability to use a mobile phone
- security
To provide a pleasant experience to your blog visitors, it’s essential that you pay attention to things like Core Web Vital, which measures your site’s speed. It is better to pay attention to these five features.
If you fully familiarize yourself with the performance of each one, you can easily check each page of your site and try to improve the quality and increase the scores of your site.
Vital on Page Experience
Core Web Vital metrics are used to evaluate your blog’s responsiveness, including speed and efficiency. In order to give your blog a high score in Core Web Vital, Google looks at three things:
Largest Contentful Paint or LCP: Loading your site’s first main content image (LCP) should be fast.
FID or First Input Delay: How long does it take for a person to stay on your site, communicate with you and realize that your site is useful for him?
Cumulative Layout Shift (CLS) transfer: Awareness of the position change made on your website during loading, regardless of whether you enable CLS Outline or not, this position change refers to the same pop-up ads and surveys that appear. .
As a web user, you’ll notice how badly sites perform that don’t pay attention to adhering to these guidelines. Most people can’t wait for a long time to load a simple image on a website, they don’t wait for the right opportunity. potential readers of your site if it takes too long to load; They will leave your site because they are bored and click the back button to go to the next search result.
Have you ever had the experience of an ad popping up every time you click on a page? Although the layout change is the same as CLS and advertising is one of its factors. So if you want to score high in Core Web Vitalities, make sure that your site loads quickly and that users don’t have trouble relocating ads while interacting with it.
The role of security in Page Experience
The security measures specified in the user experience are likely to check for harmful effects on users, such as viruses and malware, which may thereby be installed on their websites. A website that relies on Google search results should not put the company’s security at risk. As a result, even if your website content has content that Google considers unsafe, it will not rate you.
HTTPS in the field of Page Experience
Requiring HTTPS is one of the simplest features of the website experience. It’s time to switch HTTP to HTTPS. If you look closely at Mozilla and Google Chrome, you will see http or https in the top bar. If you see https with the locked element, don’t worry because you are already using HTTPS. If you are not using HTTPS, it is better to set it up.
If you care about the safety of your visitors, you should use HTTPS to protect the data sent between your browser and your website. If you need help, ask your host to provide you with an SSL certificate.
The purpose of advertising in Page Experience
The page experience of your site is evaluated so that your site is not full of annoying ads and distractions. If you use a reputable ad management provider like Google Ads, you don’t need to worry about it. It’s better to see your site through the eyes of a potential reader and visit it and see it from the perspective of the ads you served. If you are satisfied with your site with these conditions, then this criterion will also be approved by Google.
Conclusion
Page Experience, Google’s new algorithm and how it affects website ranking were discussed in this article; Page experience has taken a step in the right direction by making search results more user-friendly. Thanks to this algorithm, we can expect to improve the quality of user interaction with websites. In addition, Google will share its Page Experience strategy and launch support tools to enable developers to stay up-to-date with the latest news and share any questions or complaints with Google.