Understanding the principles and types of motion graphics styles is the basis for providing professional designs. Currently, online users prefer watching videos of a product in motion graphics or animation instead of reading various articles. The style of motion graphics affects how the audience receives the message.
Introduction
The choice of different motion graphics styles depends on the mentality of the audience and the nature of the video. Motion graphics allows designers to use different styles to further their goals. Motion graphics is the animation of graphic images, which is often voiced. Various motion graphics are made in two-dimensional and three-dimensional forms, and more advanced animation styles can be presented using new techniques and software. This article is about the types of motion graphics styles, and how to communicate with the audience is described in each style. The titles of the introduced styles are Explainer Video, Motion Graphics for the website user interface (UI Motion Graphics), Logo, Short Films, GIF, Infographics, Conference and presentation (Presentation), and stop Motion (Stop Motion).
Educational videos (Explainer Video)
It is one of the types of motion graphics styles that are made for various purposes. In marketing, through educational videos, consumers establish an emotional connection with the brand. In this motion graphics style, a commercial product or a specific concept is introduced as an engaging story, or explanations are provided to the audience about its use. An important feature of this motion graphics style is that designers present educational concepts in a fun way. Creating innovative videos and adding fantasy characters and visual effects such as moving liquids makes watching motion graphics more exciting.
Motion graphics videos for website user interface (UI Motion Graphics)
Motion graphics techniques can be used to animate menus or other components displayed on website pages. Animated icons and symbols also increase the attractiveness of website content with a very small volume. In today’s digital age, animated icons are a visual language. This motion graphics style is more important for website managers and designers. Using icons and animated graphics with an attractive display is a common approach to keep users online on web pages and mobile apps. Using animated fonts and titles is an interesting and creative way to improve the user experience. For example, motion graphics displayed when the website is loaded effectively keep the visitor. Also, animated images on the first page of a website or Android application are one of the most used graphic designs in recent years.
Making motion graphics videos for logo
Another type of motion graphics style is logo motion. Using motion graphics in logo design creates a positive image of the brand. The use of moving logos will make the brand more reliable. This motion graphics style allows businesses to remain in the audience’s minds. Using logo motion in various platforms and visual media, business introduction with the lowest cost, and high advertising efficiency are among the advantages that make many people choose this motion graphic style for marketing and branding. Moving elements in Logo Motion display letters and graphic shapes differently, such as changing shapes, hiding, rotating, etc. The trend of using this motion graphics style is increasing daily. Even big businesses use logo motion, which will increase potential customers and even the competitiveness of emerging brands.
Short Films
One of the characteristics of motion graphics is that their characters and elements are designed more simply and with less detail. By watching the short motion graphics, the audience enters the space created by a designer’s imagination. The point that should be considered in this regard is that designers should not fill each scene of motion graphics with complex texts and different symbols. In this case, they will face a decrease in the audience and their reaction.
The way of producing short motion graphics videos is different, and according to their trends, it is expected that designers will turn to adding a nostalgic feeling to motion graphics videos in the coming years. One of the most repeated methods in motion graphics is to use thin lines to show direction and other things. Most motion graphics designers use various forms of thin lines in their projects. In today’s modern world, people’s tastes are constantly changing. For this reason, there is a lot of competition between motion graphics companies. The style of short videos for advertising can be wonderful so that a product is introduced to the audience quickly. Designers attract people’s attention by adding fantasy characters and complex audio and video effects to these types of short videos. For example, motion graphics videos become more exciting by adding effects such as storms, explosions, fires, etc.
Infographics
Infographics is another type of motion graphics style that helps people to display important information or charts in an animated form. They are a suitable tool for simplifying complex and scientific content in a way that describes a new process or technology in detail and in the shortest time. In this style, motion graphics techniques are implemented on text, tables, maps, or charts to provide concise and useful information to the audience. So, in other styles, these motion graphics can be accompanied by sound. Typo Motion is a subset of infographics; only text is animated differently. This attractive style is used for the titles of movies or the user interface design of website pages. In addition, due to the development of software technology, 3D typography has found a special place in video games.
About the infographics
An infographic represents a series of related content and data depicted by diagrams and charts. The image below is an infographic.
Infographics are used to convey information and data more clearly and quickly. By combining photos and text, the content can be conveyed to the reader better and faster.
Instead of reading a text with many words, we all want to see an image with a smaller volume of words and write and understand what we want. Because our mind does less work to understand visual content. Also, visual content generates more traffic and engagement for marketers than text content.
Customers usually like infographics, which are visual content. According to Market Domination Media’s infographic about the power of visual content, about 90% of information is conveyed to us by the eyes. Also, images are processed 60 thousand times faster than text in the human brain. Another issue is that 40% of people respond better to visual information than text.
Infographics are more attractive and persuasive than texts. For receptive marketing, infographics effectively combine text and images and design them to produce quality content. Finally, this content is shared on social networks and other online platforms.
Motion graphics videos with GIF style
Through this style of motion graphics, it is possible to present very short animated images. In this style, it is possible to present information in images, text, graphs, and other graphic forms in just a few seconds. Short gifs are a powerful tool to show some concepts and make people focus on a specific topic. In this type of motion graphics, a partial movement is repeatedly displayed and usually includes a continuous cycle of consecutive frames.
Motion graphics videos for conferences and presentations
This motion graphics style is used for formal presentations and conferences to draw the audience’s attention to the topic. In this type of motion graphics, in addition to animating the text and graph, their display method is also changed in different ways. The presentation style increases the motivation of the audience to watch the videos shown at the conference and convey concepts better.
Stop Motion
Stop motion is one of the types of motion graphic styles, and according to the advanced software available in the market, its production process is done. It is made by photographing still images or objects and editing them in computer software. Stop motion designers create unique motion graphics videos with their skill and creativity, and it is no wonder this style has become more popular among audiences over time.
Types of stop motion
1. Dough stop motion
In this type of stop-motion animation technique, dough dolls are used. This model is famous, and so far, many animations have been made with this technique. The advantage of this model is that the dough dolls are easily shaped, and it is very easy to shape their body parts or facial expressions.
If you want to use this method to prepare video content, try to make the dough that you use soft and flexible so that you can convey your desired feelings to the audience in the best way. Go through your text so that you have an accurate and ready scenario. If you don’t have access to high-quality dough, don’t worry; you can make this dough yourself.
2. Stop motion doll
Puppet stop motion is also very famous and well-known. Of course, to convey emotions to the audience, you should use dolls whose joints are movable so that you can bring them to life much better.
3. Stop motion objects
This type of stop motion is exactly like the dough and doll model; the only difference is that we use different objects in this method. For example, if you use real fruits to create video content, your work will be recognized under the object model category.
4. Cutout
As you know, Cut means to cut. If you want to use this type of product to create video content, you need to glue the cut pieces of paper or fabric together and create a new image. This method is also lovely, creative, and attractive for many animators.
5. Pixilation
This model of making stop motion is more professional than other models; Because humans also play a role in it. Usually, he uses this style in fantasy and fictional films that cannot be shot in the real world. The history of using this technique dates back to 1908 and the film Phantasmagoria. This method is used to portray magic and miracles that are unnatural.
6. Stop motion model
The stop motion model style was very popular, and animators used this technique instead of computer special effects. These animations were made and then added to a part of a movie. Computer special effects have entered the field and made this method obsolete.