What is the style of motion graphics? In response to the mentioned question, we must say that motion graphics is one of the latest techniques for making different videos. This technique has different styles. Designers can choose the most suitable style among the types of motion graphics according to their needs.
What is motion graphics?
In simple terms, motion graphics means moving graphics and drawings. In general, it can be said that anything graphic that moves is a motion graphic. The use of motion graphics became common in films in the 50s. After some time, its use continued until today we see its great importance in advertisements and media. But what is the difference between motion graphics and animation? This is a question that has troubled the minds of many people. Motion graphics consist of shapes, images, headlines, logos, texts, and writings, each conveying a message and taking about 10 seconds.
This is while animation contains a much deeper story and meaning and is used in cinema. In this way, it can be said that animations seek to convey deeper concepts and have stronger scenarios than motion graphics.
Are motion graphics effective?
To understand the impact of motion graphics, look around and see that some of the best-animated videos use the motion graphics animation style.
Motion graphics are used for various purposes. Digital marketing is one of these things. Motion graphics attract more audiences and have a higher impact.
Adobe After Effects (AE) and Cinema 4D are among the best software for making motion graphics. This software paved the way for graphic designers and made them create the best motion graphics.
It is interesting to know that video content production has increased more than ten times in just three years. This shows that the influence and popularity of motion graphics is increasing over time.
Use cases of motion graphics.
Motion graphics have visual appeal, high speed, and flexibility in conveying messages. Therefore, they can be used in various fields, such as providing statistics and information, introducing sites and applications, educational clips, advertising, or providing services.
As mentioned above, motion graphics are highly effective, so they can determine a society’s point of view on a subject or change it in general.
Motion graphics make it easier for people to get to know your business and to be justified in buying or receiving services from you.
Motion graphics can combine dynamics, animation, and graphic design aspects and create a unique story style of storytelling.
Today, the Internet contains many different motion graphics. The interesting thing about motion graphics is that it can be used to explain complex concepts and statistics as simply as possible.
How to make motion graphics?
The animation of various vector graphics and motion graphics images is called. Special software is used to animate images. It is worth mentioning that the animation of the images is done with the help of the software based on the scenario. In addition, voiceover is also done on the video.
How to learn motion graphics has a significant impact on making professional videos. As a result, it is better for people in the beginning stages of designing motion graphics videos to participate in training classes. Participating in these classes gives you the necessary skills to make motion graphics. To design motion graphics, pay attention to the following points:
- First, learn about all the tools you need to create motion graphics.
- At this stage, you should write the scenario. Note that to write a suitable scenario, you must have the necessary skills in the field of content production.
- To design motion graphics, search for images, vectors, etc. and have the necessary ideas.
- Pay attention to the combination of colors when designing motion graphics.
- Choose the main character or the main character of the motion graphics very carefully.
- Use the best motion graphics software to make motion graphics. In this case, you can produce a more professional and creative video.
- After making the motion graphics, the video may need to be edited. The motion graphics designer must have the necessary skills in video editing.
- Have enough information about the types of motion graphics styles. In this case, you can create more useful videos.
- The designer must have sufficient knowledge in the field of motion graphics tips and motion graphics terms. Each of the mentioned items can help a lot in creating professional videos.
The reasons for the need to know different styles of motion graphics
Today, various motion graphics styles are used to design motion graphics videos. Every motion graphic designer should be familiar with these styles to use them properly. Each of the motion graphics styles has its characteristics. By knowing the characteristics of different styles, the designer can choose the appropriate style for motion graphics design according to the project’s needs.
Familiarity with motion graphics styles
Among the most important types of motion graphics, the following can be mentioned:
Motion graphics
The content produced by moving images is called motion graphics. Creativity and technical skills are used to produce motion graphics videos. With the help of motion graphics videos, you can convey the desired content and message to the audience as quickly as possible.
Motion video
Motion video combines real recorded video or video with the help of elements such as animation or motion graphics. Video motions are used as promotional or educational videos.
Stop motion
Stop motion is another type of motion graphics style. In this style, an object moves frame by frame, and its images are recorded with the help of a camera. Real models and different dolls are used instead of pictures and paintings for stop-motion design. To make a stop motion, you will need the following:
- Having a high-quality camera
- Having a suitable space for filming
- Choose the right scenario
- Choosing the right type of stop motion
- We provide special equipment for professional photography, such as a sufficient light source, camera stand, etc.
- Choosing the right software for designing stop motions
Infomotion
Infomotion is a combination of motion graphics and infographic, one of the types of motion graphics. It means displaying knowledge and information. The message and issues that are intangible and difficult to express can be drawn into pictures with the help of infomotion.
Animation
Unlike motion graphics, animation has a specific narrative or story. Drawings or moving images are used to produce animations. The structure of animation videos is much more complicated than motion graphics videos. This technique is necessarily used to convey the message, and it can be said that animated videos have more of a story or entertainment aspect.
Review of the latest popular motion graphics trends
Among the latest trends in motion graphics, the following can be mentioned:
Animated Collage
This type of animation is made by combining real images. To produce a video using this method, the designer must select the desired images and cut the image according to the scenario. In the next step, the designer can animate each image.
Kinetic Typography
If you want the video you design to be creative and shine among other motion graphics videos; it is better to use the Kinetic Typography technique. This technique is used a lot to make advertising videos and… With the help of this technique, you can add audio and visual descriptions to the video during motion graphics design.
Glitch
A type of digital noise effect is called Glitch. Glitch is one of the latest motion graphics trends.
Isometric Shapes
Isometric shapes are called Isometric Shapes. These types of shapes are special and have different angles of perspective. Some motion graphics are designed as Isometric Shapes.
Retro
Retro motion graphics videos have a nostalgic mode. It is one of the latest trends in motion graphics, widely used today.
Texture & Grain Effects
Effects and noisy textures that create small particles on images are called Texture & Grain Effects trend.
Application of motion graphics
Motion graphics videos have many uses. Among the most important applications of motion graphics, the following can be mentioned:
- Educational motion graphics are widely used to teach various issues.
- Some motion graphics videos are used to introduce a product or service. As a result, it can be said that motion graphics are widely used in digital marketing.
- Motion graphics are widely used to create interaction in popular social networks.
- Another type of application of motion graphics is branding.
- Other types of motion graphics applications can be mentioned in television, website design, etc.
The importance of animated graphics in advertising
Animated graphics are motion graphics. This technique is used to animate images. To make motion graphics, you don’t need to film with a camera; that’s why motion graphics design is low cost. Animated graphic videos have an attractive and audience-friendly appearance, that’s why these types of videos are widely used in advertisements today.
Motion graphics videos are widely used for advertising on social networks such as Facebook, Instagram, etc. The following are the most important advantages of using animated graphics in digital marketing:
- Increase the provision of services or sales of products
- Easy training for customers
- Easier branding
- The possibility of easier interaction with customers
- Doing cost-effective advertising with more efficiency
- The importance of animated graphics in advertising
Summary and final words
By reading this article, we can conclude that learning different types of motion graphics is essential for every motion graphic artist. Motion graphics artists should have the necessary skills in a variety of styles so that they can design more professional videos.
If you want to earn money from your motion graphics artist, you can participate in hiring a motion graphic designer. By participating in recruitment after the necessary checks, you can work in this collection and earn a significant income.