Backlinking for the website is one of the common methods of SEO and site optimization. This method helps to increase the ranking of the target site through external linking and creating credibility and acceptability. But for site founders and newcomers: when and how to start link building?
In this article, we will answer these questions and explain various tips, such as digital marketing, backlink services, and backlink prices, so that you can eliminate the initial confusion and continue your journey with strength.
What is a backlink?
Backlinking is creating links so that other sites use your site’s link in their texts so that the audience can enter your site by clicking on the photo, text, etc., linked to them. This will help improve the site’s SEO a lot. There are different types of backlinks, including follow, no follow, internal and external links.
Google search robots rank your site by searching your site and finding these links, so this work plays a very important role in the ranking and SEO of your site. If more reputable sites link to your site, your chances of increasing Google ranking and audience visits will increase.
Internal sites are such that you transfer users to other site pages using different backlinks, but your external links will direct users to other sites using backlinks. If you have used no-follow features in the HTML code section, your backlink will be of the no-follow type, which lacks rank and credibility. Otherwise, your link will be a follow, and Google robots will give it rank and value.
When backlinking, pay close attention to Anchor Text and try to use words for linking that are often searched on the Internet. You can use the backlink method both on the Internet and in virtual spaces such as Instagram, etc., and widely advertise your page in virtual space.
Can you buy backlinks for newly established sites?
To answer this question, we must first see how Google’s algorithms work and how they consider backlinks valid. Backlink means that your site has special and useful content that your clients and customers have used this special content on their sites or blogs.
Your site is so reliable that other sites link to it to prove their information is correct. Now we return to the main question. Suppose you are a newly founded site on the 10th page of Google search for the word related to the concept of your site. Then several backlinks from the first-page link to your site.
At this time, it is confirmed for the crawl bots that these links are fake, and not only will you not get a page upgrade and rank, and you will have more problems with negative SEO. To carry out the SEO process through external links, you must go through a detailed process to achieve sufficient authority to attract links from the view of Google’s bots and algorithms. But what should be done in this direction? You should find the answer to this question in the next section.
When to start building links for the website?
Let’s talk a little about the concept of authority that we mentioned in the previous section. Suppose you are sitting in a group, and a wise old man opens his mouth to speak, and a newly matured youth rises to oppose the old man. Who do the rest of the people in this group respect and accept?
If we put aside the exceptional cases, most of the time, the old man speaks. This is exactly the concept of authority. The same relationship exists between bots and Google algorithms. The site on the 1st page and in the highest rank is never equal to the site at the bottom of the 12th page.
Now, if you are going to buy backlinks from that site, you must go through the following process:
In the first stage, the content is placed, which is the most important asset of a site. It is the content that can take the most important step for you in the Internet space. Useful and special content written without copying from somewhere is like a wing your site can fly with and sit on the top steps of Google results.
The second step is to improve the ranking in the world related to the site. As in the previous example, suppose you are on page 10 with the word cooking. At this stage, you should try to achieve high Google rankings with a few long, multi-syllable, popular words.
In our example, expressions such as cooking training or easy cooking can work well. After completing these two steps, you will have a site with rich content that can attract links and enough authority to attract links from sites higher than yourself.
This stage usually takes 4 to 5 months. But after this time, you can start the process of external SEO and backlink building for the website with the cooperation of an expert team. The link-building team must be skilled and expert because the SEO process with external link building is a very complex strategy, and like chess, one must take calculated steps.
Is guest posting a good way to get backlinks?
In some sites where visitors or users with membership are allowed to produce and publish content, to encourage these members to produce content, they are allowed to post for each number of posts they make on the site through the same post. , have a link to their site or blog.
In this way, both sites receive free content, and the content producer gets a free backlink. This method is the most efficient way to get free backlinks, and if you follow some tips on the performance of the linked site and the content you have produced, you will see more efficiency. For example, never put many backlinks in the content of products; this makes Google’s algorithms and bots suspicious.
How to recognize bad backlinks?
Mostly, the most important parameter in a backlink’s quality or poor quality is the linking site. The higher the ranking of this site, the more valuable the links are. You can use Alexa ranking to find the ranking of sites.
Most SEO experts believe backlinks from sites with .gov or .edu domains are more effective and high-quality than local or .net, and .com domains. We should also add this point to the topic of domains: getting ten links from one domain is more effective than getting one link from 10 different domains.
Google bots check the compatibility of your site’s subject and the linking site, so ten different sites cannot help you. Try to use related sites and your result on Google pages. Do not use sites with a high spam score because these sites are considered invalid by Google. To find the spam score of a site, you can refer to the Moz site.
Benefits of backlinks
Is backlink better or reporting? Backlinks, or in other words, external links that refer to your site, are identified through Google’s algorithms and used to validate and score different sites.
This issue is considered one of the strengths of this SEO and site optimization method. Because by buying backlinks, you can optimize your site and improve its rank. This task is most effective despite its extensive disadvantages if it is done through a professional team.
Backlinks have fast and guaranteed results, so this method is the flagship of all SEO and site optimization methods. One thing to remember is that Backlinks are great but still have disadvantages. Also, it would help if you entrusted the work to a professional and expert team.
Disadvantages of backlinks
Backlinks are more expensive than other SEO and site optimization methods. Because when you buy a backlink, you can use a link only for a certain period. So, non-permanence should also be considered another disadvantage of backlinks; You cannot use an outgoing link permanently.
Another disadvantage of backlinks is that they are illegal! So, Google clearly mentions this method’s illegality in one of its articles. If you get a lot of backlinks from a site, this issue will be detrimental to you in the long run and increase the possibility of getting a negative rank from Google.
You have probably heard the term negative SEO in digital marketing. As seen from its semantic load, this term is related to the downgrade in Google results. In many cases, it has been seen that commercial competitors have caused problems to their competitors’ sites by using this tip.
Backlinks can be a tool of abuse and fraud. Search on the Internet to find backlinks. You can easily see that all kinds of packages for receiving backlinks are delivered to the customers of these products by receiving the lowest amounts and, in some cases, for free.
But do these packages have the ability to increase the rank of your site? The answer to this question is a big no. It is not possible to get an acceptable result from these packages. This issue becomes problematic when some of your information is stolen in some way.
Are many backlinks harmful to the site?
As we have mentioned in the previous parts of the article, too many backlinks are a complete disaster, and in the long run, it will cause negative SEO for your site, and you should never use it. Backlinks are the answer to our needs when there are 4 to 5 numbers in an article; otherwise, more than this number of links make search engine bots suspicious, and since the backlink process is generally an illegal move, the wrong site will be punished by identifying bots.
Final word
In the end, you should know that the process of external SEO and backlinking is considered illegal from Google’s point of view, and Google’s bots and algorithms are organized against it. So, to do this process, you need a professional and skilled team that you can find. By referring to the consultation section, you can use the free consultation and then place an order for content production with an open view.