One of the most important communication tools in today’s era is the skill of motion design. In recent years, when the speed of science has increased, we have seen the rapid growth of digital media. With the production of numerous software and applications, it is possible to be more successful in communication. The results of these innovations and skill development are the greater access of visual communication professionals to the audience.
Introduction of motion design or motion graphics
This communication can be done at the highest possible level and target different audience segments. Applying these visual skills surprisingly speeds up the conveyance of meaning and message. This field’s important results and achievements are cost saving and time management.
Regarding motion design, we must remember that before the invention of moving images, advertising and communicating with the audience were possible only in the printing industry. But with the advent of new technologies and sciences, new media have entered the field, making communication with the audience very easy. With the help of these media, the audience understands and communicates the desired message and concept in the shortest time and in the best possible way.
What is motion design?
Motion design or motion graphics is an interdisciplinary skill. This skill is produced by combining pictures with movement and sound. Motion design is born from basic rules and techniques, namely graphics, animation, and cinematographic techniques.
Skilled motion designer
The important task of motion graphics is to convey the message to the audience in the best possible way. This messaging should be quick and attractive as well. Some artists in this field have placed motion graphics in the ranks of arts that can be used to give new meaning and concepts to graphics.
In introducing this art, it is necessary to mention that motion design is a new and powerful tool for narration and description. Therefore, a skilled motion designer can play a role in various fields. For example, if you are a successful motion designer, you will be able to shine in these areas:
- The film industry and cinema
- Making TV show
- Advertising
- Computer games
- Music Video
- Communication media
- Creating content on social media
- Like Telegram, Instagram, etc.
Someone who has a strong hand in motion design can provide entertainment and fun to the audience at the same time by conveying information. It can even combine these features with the inherent charm of animation.
The importance of learning motion design
Currently, there are many requests in motion design production. The creation of clips and productions like this is developing rapidly. According to the obtained statistics, in 2018, those who were active in creating motion graphics earned much more than graphic artists.
Six comprehensive skills in design
In addition, this skill is one of the six comprehensive skills in the design field. In a way, it can be said that this skill has gained a high position at the international level and has become a trend. Because motion design is an interdisciplinary skill, the artist must be familiar with various disciplines. The student of this field should be diligent in learning these subjects:
- Ideation
- Familiarity with new communication tools
- The history and origin of this skill
- The main characteristics of motion design
- Animation basics
- Storyboard design
- Design and movement Designing the movement of headlines and texts
- The ability to manage and control the motion graphics project
- Director
- Decoupage
Why is motion design used in advertisements and businesses?
Today, most businesses are willing to take advantage of the benefits of motion design. In the following, we will answer why motion design can play a role in the prosperity of businesses. As you know, internet jobs have increased significantly with the development of science and technology and the advent of virtual space in modern life. This issue has attracted business owners to the Internet, its speed and charm at any level. In the following, you can find more information about the benefits of motion graphics on the introduced site.
Helping images understand advertising messages
Until a few years ago, texts played the main role in the production of advertisements. But with the passing of only a few decades, images gradually came to help the text. At this time, the image helped the audience better understand the advertising messages. Before long, people were more interested in looking at the photos. Because the concept and meaning of the word could be reached from several images, little by little, the texts became shorter and only contented with titles and titles.
Promotional videos
Before motion design entered the marketing pit, images were the absolute ruler of the advertising world. All eyes were staring at these images. Watching these images in the introduction of businesses became repetitive and boring. Because this time, it was videos that attracted more attention than any other tool. Advertising companies have made a big contribution to the prosperity of businesses with the help of promotional videos. But Stara Iqbal’s advertising videos also declined.
What was the problem with making promotional videos, and why did it lose its appeal?
Little by little, motion design sideline this powerful opponent (advertising teasers). The production of promotional videos has become less popular due to the following reasons:
- Expensive shooting and production of advertising films
- The high cost of wages for the agents who made these commercials. Such as cinematographers, editors, actors, etc.
- The high rent of the filming location
- The long time to make teasers
- Unpopularity
It caused the production of promotional teasers to fade, and instead, an opponent called Motion Design entered the arena. This knowledge or craft or skill or any other name that can be given to it has many advantages that we will discuss further.
Advantages of motion graphics in online businesses
With all its charms, motion design has easily pushed all opponents out of the way and become the leader in advertising competitions. Most businesses use this effective communication tool to introduce their products and services. Below are the reasons for the popularity and superiority of motion graphics:
- Motion graphics are inexpensive.
- Its production speed is very high.
- It does not need a filming location.
- It does not need an actor or other agents.
- Watching cartoons is interesting at any age.
- Any subject can be presented in the form of motion graphics.
- It is a new way to communicate with customers.
If you want to be successful in advertising, the best option is to use motion design techniques. This messaging method is so strong and attractive that it can increase your sales from zero to a hundred without spending much effort and money.