Alexa site ranking is one of the most important factors in gaining trust for a site. Alexa rank has become a common criterion among people and advertisers, investors and… will also have a look at the Alexa rank of your website to value your startup. So improving Alexa rank can be very useful for your business.
If you are unfamiliar with Alexa, in a nutshell, Alexa Rank gives you a quick and practical summary of how a website works compared to other websites. In general, the authority of your site in the webspace is done with the help of Alexa rank. To have a better understanding of Alexa rank and how it works, we want to provide you with an introduction about how to rank Alexa and its desired factors.
What is Alexa Rank?
Alexa rank is an estimate of the popularity and traffic of your website compared to other websites. We can say that Alexa rank to the question “How is my site compared to other sites?” Gives a clear and mathematical answer.
Alexa Rank responds not only to your website traffic but also to changes in the traffic of other websites. For example, if your website is constantly visited by 1000 people daily, but the rank of the websites close to you increases and exceeds you, your rank will decrease.
Does Alexa Rank Matter?
Alexa rank is a very important tool for marketers because it shows the advertising potential of the site. The lower the ranking, the more traffic that enters the site, and the more people will see the ads on it. (Of course, you should note that there are some ways to reduce the false Alexa rank. So do not trust it one hundred percent and do more extensive research on the site.)
Domains with a low Alexa rank are valuable domains. Having a lower Alexa rank can increase your revenue through click-through networks (CPCs). As you can see, lowering your site’s Alexa rank can have many benefits for your business.
Where does Alexa get its data from?
Alexa has a large panel on traffic data that includes millions of people around the world. With the help of this panel and the data obtained from it, Alexa can estimate the number of visitors to all sites on the web. This estimate is based on a complex calculation that includes correcting biases and identifying and downplaying spam and fake traffic.
What factors does Alexa consider to rank sites?
Alexa estimates the average daily visitors and page views for each site in the last three months. The site with the most visitors and pages ranks 1st. The site with the fewest visits in the last three months will have a ranking of about 30 million, and if no site has been visited in the last three months, it will not be ranked.
Other factors play a role in the Alexa ranking algorithm. These factors include:
- Traffic from people using the Alexa Toolbar.
- Number of page views
- Clickthrough rate (CTR)
- Quality and variety of hits
- Number of inbound links to the site (known as backlinks)
- Repost on social media, likes, and number of comments
- Site loading speed
How can the number of site visitors affect your Alexa rank?
If we show the number of visitors to a website against a ranking of that site on a chart, we see that at the top of the chart is Google, which has the highest number of visits and is ranked 1st in Alexa, and whatever Scroll down in this chart, there are sites with lower visits and rankings.
The important thing to keep in mind is that due to the shape of the distribution, very small changes in site visitors to the results of the Long Tail section can make a big difference in its ranking, so no matter how high your site is. Or closer to the top of the chart, it is much harder to change the ranking. For example, going from 20,000 to 10,000 is not a difficult task, but converting 1000 to below 100 is extremely difficult.
Does Alexa rank affect SEO?
There is no direct link between SEO and Alexa rank. If you have a lower Alexa rank, so you have higher site traffic. It also has to do with good SEO. Sites with an Alexa rank below 10,000 have good visitors from search engine results. Find ways to improve your site SEO.
How many hits do we need for our website to rank less than 100,000 global Alexa?
If we show the number of visitors to a website against a ranking of that site on a chart, we see that at the top of the chart is Google, which has the highest number of visits and is ranked 1st in Alexa, and whatever Scroll down in this chart, there are sites with lower visits and rankings.
The important thing to keep in mind is that due to the shape of the distribution, very small changes in site visitors to the results of the Long Tail section can make a big difference in its ranking, so no matter how high your site is. Or closer to the top of the chart, it is much harder to change the ranking. For example, going from 20,000 to 10,000 is not a difficult task, but converting 1000 to below 100 is extremely difficult.
Does Alexa rank affect SEO?
There is no direct link between SEO and Alexa rank. However, the lower the Alexa rank, the higher the amount of site traffic. It also has to do with good SEO. Sites with an Alexa rank below 10,000 are more likely to get good visitors from search engine results. Find ways to improve your site SEO.
How many hits do we need for our website to rank less than 100,000 global Alexa?
Google Analytics and Alexa report different numbers. For example, I have two sites that rank among the top 100,000, one with 30,000 visitors per month ranked 97,340 and the other with 50,000 visitors ranked 96,215 in Alexa. It’s a little hard for me to believe that real traffic has affected this ranking. The following are the figures for monthly traffic:
- 100/000 Top Rank: 1000 visitors per day
- 50,000: 5,000 visitors per day
- 20,000: 10,000 visitors per day
- 10,000: 25,000 visitors per day
- 5,000 Ratings: More than 50,000 visitors per day
How can Alexa rank be improved?
Some several tactics and methods can help you improve your Alexa rank, some of which we will review below.
1. Create quality and interactive content
Frequently updated, interactive content can add real value to your audience. The content in this way can create a loyal audience.
Once readers find valuable and educational resources, they can interact with other content on the site and share that content on their networks. This leads to the introduction of new visitors who become customers. Quality content is also rewarded by search engines.
2- Increase the number of backlinks
Increasing backlinks helps search engines clearly define your industry and increases trust and site quality. In other words, reliable and trustworthy external links from sites that do their job properly also affect the reliability of your site. This tactic should be supported by producing interactive and authentic content. Because visitors are looking for such content.
Internal links are links that point from one page or post on your site to another page or post on the same site. These links are also useful because they direct visitors to other parts of the site, engaging them on the site, and helping them use relevant content.
Again, keep in mind that creating valuable content is always part of your internal linking strategy. You need to make sure that the content produced is relevant and of value to visitors. In general, internal and external links help search engines understand your content and determine its value to visitors. Although linking is an important part of your online strategy, you need to use this option properly. Excessive linking can reduce the credibility and readability of the site.
3- Find the keywords
Optimize your site with these keywords or buy a PPC campaign for them. By doing keyword research, you can find what your audience is looking for. In this way, keyword research helps you find the language of your customers.
4. Learn competitors’ marketing strategies
There are many reasons to analyze the work of competitors, but with the help of these analyzes, you can improve your site. This gives you a clear understanding of the key metrics and strategies that work and allows you to identify and participate in trends in your industry. All of these angles help you determine your overall strategy and allow you to make smart and informed decisions about your business. This positively affects your position in the market.
5- Follow the best SEO recommendation
SEO is one of the most important strategies that take a lot of your time and attention. Keep in mind that SEO is not just about improving the promotion and visibility of the site. This process is about creating a better site for customers who use the site to connect with the brand. Without a good user experience, you can not retain customers or turn visitors into customers.
6- Use Google AdWords
Using Google AdWords is one way that other methods can work much faster but it will come at a cost. In fact, in the previous methods, you organically created the potential to increase traffic and then increase Alexa rank, but in this method, you can increase your incoming traffic only by paying a fee and in the fastest possible time.
The way it works is that you must first select your favorite keyword and rent a place in that keyword in Google AdWords. Then for every click on your link, a credit will be deducted from your account charge.
7- Be active in social networks
This method is one of the methods that can be very effective in increasing the Alexa ranking of your site today, due to the extraordinary popularity of social networks such as Instagram.
By producing pure content on your Instagram page and increasing real followers, you can put links to different pages of your site or products in the form of stories or the bio, and send significant traffic to your site through the page.
8- Take part in forums
One of the attractive features of forums is the ability to share links to different content. By registering in various forums and after a bit of real and effective activity, you can share the link of your articles or products with other members of the forum, and in this way, create a small but constant incoming traffic for your site. In addition, in all forums, you can put the link of your desired website or page in your profile section, which in addition to creating a backlink (usually Nofollow) can be active if Send some traffic to your site in the forum.
In doing so, it is important to note that sharing a large number of links can introduce you as a Spammer in the forum and your account will be blocked quickly by the forum management. So you have to have real and effective activity.
9- Leave comments
To do this, you must first find a list of websites and articles related to your business and website. Then, under these articles and posts, but real comments and away from your ads to transfer some of the visitors of that page to your website.
You have to be careful in doing this because if from the point of view of the site administrator, your opinion is only about backlinks or advertisements, it will quickly remove your opinion. So the best thing to do is to read the article carefully and make your link cleverly available to the audience in the comments.
10 – Put social network icons next to content to share
One of the simplest and most effective things that many website owners do not do is to place social media icons and messengers next to their articles and web pages to share that page.
Many times your audience is so excited about the content they read that they want to share it with their friends and colleagues very quickly. If you show social media icons and important messengers such as WhatsApp, Twitter, LinkedIn, Telegram in an attractive way, the audience will use it for sharing.