Marketing on LinkedIn is a standard and promising business. Linkedin is a skilled social network that, although it does not have clear rules and rules for creating pages and sharing images and posts, its texture has stayed formal and specific to businesses for several years.
Even people who try to create non-working pages on it subconsciously and automatically stop posting on this business social network over time because they soon realize that their content on this network does not have many buyers.
Thus, LinkedIn has long been a social network for businesses and people with professional literature and content. Therefore, the content posted on this social network and the links posted in it are essential and evaluable even for the Google search engine, to the extent that it displays some of this content in its users’ search outcomes.
The signals sent from the LinkedIn social network are important to Google, and even people have the ability to process and interpret these signals and the feedback recorded from LinkedIn in their Google Analytics.
Also, many LinkedIn services as a professional social network are free and people around the world can use them to grow and develop their businesses.
Therefore, it will be very useful if every person as a business owner is aware of marketing on Linkedin and uses its benefits to expand and introduce their business to more audiences.
How to market on LinkedIn?
According to the LinkedIn site, if a business enters the LinkedIn network in 2021 and starts operating, it will be able to introduce its business to more than 660 million professional and business users of this network.
But what to do to start? Are there any special rules and regulations for entering LinkedIn and introducing our business? Here are 10 golden tips to help you achieve successful LinkedIn marketing.
10 Golden Tips for Marketing on LinkedIn
1- Your profile is your first opportunity to impact others.
It does not matter if you are opening a business page for your company on LinkedIn or you are planning to establish a page for yourself as a manager or a legal commodity. In any case, your profile is the first opportunity to influence others. The more explicit your profile is, the more effect it has on people. In other words, you should not think that people care about a logo as much as they care about a person’s image.
- So if you work as a legal commodity on LinkedIn, be sure to use the experienced portrait images you have taken of yourself for your profile. Also, if you are establishing a page for your business, be sure to put your logo in a new frame or background every month to make sure your page space is alive and the people behind it are active.
- Post information about yourself, new things you do, company, and up-to-date activities in your profile, and always try to keep them updated so that people who log in to your profile after 6 months do not see the same information as before.
- Place information about your skills and capabilities, experience and knowledge, as well as your honesty and work characteristics in your profile. You can also write the same for your business, the services that your company is capable of delivering and experiencing, or the salient features of the company and its workers can be contained in this section.
2- Create a useful page.
Your profile should be such that it offers enough opportunities to your possible future consumers and tells them about the benefits they can bring to your business. Rather than bragging about your business or personality, focus on the accomplishments that people can make if they get to know you and your business.
3- Know your connections and dreams.
Know precisely what kind of audience you want to attract, what group of people you want to influence, and what your goals are in using LinkedIn.
Once you have clear answers to these questions and write them down on paper, every step you take on your LinkedIn page is estimated and creative, drawing exactly the people you have been waiting for.
When you know who your audience is, whether you like it or not, you post the issues that are important to them on your page and share information about what draws them.
4- Optimize your page to show in the search outcomes of LinkedIn users
A page that has a clear purpose, as a rule, has combined and purposeful content. It is natural that some keywords are frequent and have links that all refer to a distinct subject.
Therefore, in the search results, LinkedIn is fast displayed and displayed for the users of this business social network and thus has a better chance of being told.
To accomplish this, consider the following strategies:
- LinkedIn has a character limit for writing texts and headlines. Therefore, try to use keywords that are related to your business and purpose in the very first sentences of the posts that you intend to transfer so that as a result of searching for the same or similar keywords, you will be present in LinkedIn search results.
- Use links from other social networks or articles and sites that are linked to your content on your page.
- Eventually, try to avoid sharing unrelated content that covers the meaning of your page as much as possible.
5. Increase your page followers.
In general, the growth in followers on LinkedIn is barely different from the increase in followers on Twitter or Instagram. The difference between LinkedIn and other social networks such as Instagram is that on LinkedIn. With every update, you make on your page. LinkedIn automatically makes your page look like a broad range of people who are most similar. To your followers, presents, and suggestions.
But in addition to this efficient possibility, you can also do things to increase your LinkedIn page followers:
- On the main page of your site or blog, where it is clear and available to users. Place an icon or button with the theme “Follow us on LinkedIn”.
- If you have established a page for your business in addition to your personal page on LinkedIn, ask your personal page followers to follow your business as well. You can do this by publishing a post introducing your business.
- Ask your co-workers to share important company page posts on their LinkedIn pages. So that is in addition to being told to a large audience at the same time. LinkedIn will also share your business page with some of your posts. It is more important to share it with several people at a particular time.
- Ask your users to visit your LinkedIn page in newsletter emails.
6- Publish up-to-date and innovative posts.
People on LinkedIn are very interested in studying new ideas and news in various fields of work. So from time to time, try to greet them with an unveiling, news, a new movement, a creative vision, and a different event, and design and share posts with this theme.
7- Do not underestimate the miracle of images.
We know very well that in today’s world, images from texts have more to say. People are generally attracted to watching images, but it is rare to read a text to the end.
So use high-quality images, take color schemes seriously and try to use multiple photos for one post. So that people are encouraged to flip through and look at the photos and subconsciously read your writing as well. And spend more time on your post. You can also use quality 1 to 2-minute videos for your page.
8. Highlight your best content.
- Highlight your new updates and make sure most people have seen them.
- If you can, you can use non-free LinkedIn services to attract more contacts. Draw the awareness of your existing audience.
9- Do not ignore LinkedIn promotion campaigns.
LinkedIn has a non-free opportunity to participate in advertising campaigns delivered by the company itself. You can experience it if you can. But because it may be a little difficult to participate in these movements and use these non-free services. You can find some LinkedIn advertising companies and after reviewing their advertising packages. The work of participation Leaves your page in the advertising and marketing campaign on LinkedIn.
10- Analytics, your beacon for LinkedIn marketing
Always check your Google Analytics and in the section related to social networks. Study and analyze the information recorded from LinkedIn. This way you will see which of your content received the most feedback or at what time the most traffic was on your page.
Having this information will help you pursue marketing on LinkedIn more purposefully and seriously. Better understand the tastes and behavioral habits of your audience and be able to appear to them in the best feasible way.