Who is an SEO expert and what are his characteristics?
If you have recently become familiar with SEO and its topics and are interested in working in this field and want to be known as an SEO expert, this article is for you! Stay with us. In this article, we are going to tell you who is an SEO specialist and what are his characteristics?
Who is an SEO expert?
An SEO expert or SEO specialist is a person who optimizes websites to improve their ranking and receive organic traffic in search engine results. In other words, an SEO expert is a person who knows how to get more traffic for his website from search engines.
SEO expert How to become a professional ?
SEO is a set of internal and external processes for website optimization, which we must continuously study and test new materials and techniques to learn.
But the question is how to become an SEO expert? The most common methods that can help you acquire SEO skills are:
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- Take a comprehensive SEO course
- Implementing SEO techniques on a personal site
- Internship in a marketing agency
- Get SEO certification from reputable websites
Implementing SEO techniques on a personal site
Well, we suggest you start by setting up a website and using it for your experiments. In addition to speeding up learning new concepts, this can reduce your stress to get reverse J results!
Other benefits include:
Full access to all parts of the site to make desired changes, familiarity with HTML codes and content marketing.
In other words, having a personal website can help you a lot in this field due to creating different challenges.
Internship in a marketing agency
Working in digital marketing agencies can speed up your growth and help you become an SEO expert. The reason for this is the presence of people who know SEO well and can answer your questions in the shortest possible time.
Experiment and learn
Google is constantly updating and changing its algorithms. According to Google experts, on average, nearly 3000 changes are made in Google’s algorithms every year. So you have to constantly check and test different factors.
- Putting keywords in title tags (keyword optimization)
- Change in the way of writing titles ( optimization of click rate or CTR )
- Changing content formats (testing user behavior)
- Content length (by receiving backlinks in SEO )
- Internal linking (bounce rate and user exit rate)
- External linking (impact on ranking)
To get information on what is bounce rate , you are suggested to read our exclusive article.
Features of an SEO expert
In fact, SEO is more than inserting keywords in the text and optimizing meta tags. In fact, the best SEO experts are people who usually have skills in various fields of marketing. For example, a person who is familiar with various digital marketing tools and platforms certainly has a higher potential to become an SEO .
Also, an SEO or expert should always have an SEO checklist of the actions he takes for SEO according to the new year updates. For example , the 2021 SEO checklist will definitely be different from the checklist items in previous years and new items have been added to it.
