The essence of logos for businesses is growing day by day, and today a brand that does not have a logo does not have an essence for itself. So Every business requires a logo to start and get its brand known. This logo should mirror the values of your business. A good logo can play a positive role in the success of your business and build trust among customers. Logos can be created for any business, such as medical logos, commercial company logos, stealing salon logos, and even logos for those who work as freelancers, etc. To have a logo with meaning, you must follow some restrictions. Join us to examine the steps of designing a good logo.
What is a logo?
A “logo” or “logo” is a graphic element of visual cues that are set in a separate letter or font style or arranged in a particular (but not necessarily legible) image shape. The shape, color, font, and… must be clearly different from similar symbols.
A badge is a tangible and unique design representing a specific set, product, or service. In addition to referring to some pictures, it sometimes also describes the characteristics and identity of an organization or product.
This is the definition of a logo provided by Wikipedia. In short, a logo is a combination of letters and images that briefly explain your business. Your logo should be such that the audience comprehends its meaning at first glance.
Kinds of Logo
Logo Monogram or Converted Letters: The acronym is a logo based on typography. In this type of logo design, one or more letters of a company’s brand name are used. Therefore In the image down, you can see some examples of monogram logos.
Visual or conceptual logo: This type is created and built based on an image, symbol, or icon. In designing a visual logo, the designer’s vision is essential, and he must communicate essential ideas to the audience in an image. The conceptual logo is difficult for logo makers because they have to simultaneously design an engaging and meaningful logo. You can see samples of this logo in the image below.
Incorporated logo or marking: In this type of logo design, you see a combination of image and text. A hybrid logo often possesses multiple elements. This logo needs more time in the design process because it includes various logotype and logo topics. Therefore The coherence and coordination of these separate elements are essential, and in the absence of the necessary harmony between the designs, the logo will be awful and already failed. You can see examples of hybrid logos in the image below.
Important principles in logo design:
- The logo design should be uncomplicated.
- The logo should be unique.
- The color mixture used in the logo must be correct.
- The created logo should be flexible and adaptable.
- The professional and honest logo should be relevant to the company’s intended meaning
Logo design steps:
- Initial brand definition and review of competitors
- Designing basic ideas
- Digital logo design
Initial label description and review of competitors
If you want the logo you are designing to be unique and significant, and you need to overview your brand and corporation. The logo is great when the audience can understand the message and concept of your business at first glance. Once you have your desires for logo designing, go for a review of competitors’ logos. You have to realize that your competitors ‘ logos in this field are presently among the best and most successful logos. You will receive many issues in shoppers and business with research and a good study about them.
Designing basic conceptions
You may have the idea in mind at first, and you may have advantages and disadvantages for each. To know which logo design idea would be right for your business, it is best to write down or draw all your ideas. Logo designers at this stage draw all their ideas on paper with simple designs. For instance, to design a medical logo, they need to see what engages a doctor’s audience. Or what could display a medical clinic and set it apart from the competition? So This will help you be more precise and different and avoid duplication. Choosing the style and type of logo
A logo can have different types. The logo is organized as follows:
- Classic style: In this style, clarity is usually the headline of the design.
- Modern style: This style does not use many points, and more white and unobstructed space is seen, ultimately guiding to a stylish design.
- Traditional style: The traditional style speaks of the durability of goods and services and has a nostalgic and memorable mood for the audience.
After selecting the logo, you must also choose the type of logo. At the beginning of the article, we said the types of logos. The types of logo formats are as follows:
- Logo of unformed letters or monograms
- Written logo
- Video logo
Digital logo design
You need to implement one or more of your favorite conceptions into the vector software at this juncture. So At this stage, you can choose an attractive color variety or text font for your design by creating a logo. Recall that the color and font you choose should be appropriate and user-friendly and in harmony with each other.
Note that if you are a business owner and now you are attempting to design your own logo, at this stage, you need technical knowledge of using graphic software. If you do not have this expertise, you can ask designers to Use this. Still, our suggestion is not to design the logo yourself in any way and leave it to experienced engineers from the beginning. Logos are one of the most important parts of businesses and must be carefully designed.
Logo design software
- Adobe Illustrator
- Adobe Photoshop
- Corel DRAW
- Affinity Designer
- Logojoy
- Canva
The last stage is the correct delivery of the design to the customer.
After selecting the logo’s design, color, and font, you must mocap the logo design and provide it to the customer. Also, b As a designer, you should describe all aspects and ideas of the logo you have created to the employer to understand the designed logo correctly. Ultimately, the designed logo should be concerned with different aspects, and final changes should be used if required. Also, The files needed by the employer will be delivered to him, and the logo design process will end here.
Conclusion
After choosing the right name for it, one of the basic needs of any business is to have a mark and symbol for that business. Design your business logo as soon as possible if you want to say among candidates and increase your customers’ trust. Of course, if you want to have a more professional and stunning logo, our recommendation to you is to be sure to ask a designer for help and leave zero to one hundred designs of your logo to an experienced person.
Source:https://zoomtech.org/%d8%a8%d8%b1%d8%a7%db%8c-%d8%b7%d8%b1%d8%a7%d8%ad%db%8c-%d9%84%d9%88%da%af%d9%88-%da%86%d9%87-%d8%a8%d8%a7%db%8c%d8%af-%da%a9%d8%b1%d8%af/