What is mobile SEO?
Optimizing the site for mobile devices is one of the things that can have a great impact on Google ranking . In this article, we will comprehensively answer the question of mobile SEO and help you prepare your site to be in the top Google results. Stay with us.
What is mobile SEO and why is it important?
We have already talked about the importance of SEO in the article What is SEO? As the name suggests, mobile SEO is about optimizing the site for mobile devices and tablets, and its importance is because the number of searches by mobile is exploding!
Currently, nearly 58% of searches are done by mobile, which is growing rapidly.
These numbers show that the future of search belongs to mobile phones. This is why Google has focused its algorithm on mobile.
Maybe we are not exaggerating if we dedicate a large part of SEO to mobile phones. Because nearly 95% of searches on Google are done by mobile phones.
What is meant by Mobile-First Index ?
In the past, Google used to display results to users based on a combination of desktop and mobile, that is, if a user had searched on Google with a mobile, he would see the mobile results, and if he had used a desktop, he would see the desktop results.
But with the new update, Google will rank the results only based on the mobile version even if you have used a desktop to search on Google.
Is the Mobile-First Index a big change in how Google ranks sites?
it depends. If your site is already optimized for mobile, not much change will happen in the way your website is ranked, even your site’s ranking in Google results may improve.
In simpler words, if your site:
- It is easily downloaded on all mobile devices.
- The loading speed of pages in mobile phones is suitable.
- It has an acceptable user experience (UX).
- And it has a suitable structure for link building.
- Your site is good.
But if the site faces problems in the above cases, it will probably face a drop in ranking.
Training on site optimization for mobile (mobile seo)
Before starting optimization, it is necessary to check your website on mobile devices and fix possible errors.
The site not being responsive or not having a mobile version is one of the problems you may face at this stage.
With the help of the site https://search.google.com/test/mobile-friendly , you can test the mobile-friendliness of your target page.
In the next step, check the following factors.
1- Website speed test on mobile
Site loading speed is one of the most influential factors in Google ranking. But is the speed of the mobile site also important for Google?
Definitely yes! In fact, Google recommends that mobile page loading speed is less than 1 second!
You can use the PageSpeed Insights tool to test the site speed on mobile . This tool provides you with suggestions that you can use to optimize your site.
To help with this, you can install the amp plugin, which we talked about in the article what is the amp plugin .
2- readability of content on mobile
Suppose a user faces the following image after entering the site:
Although this page is optimized for mobile, it has very poor readability and the user will probably have trouble reading its contents. On the other hand, you can use suitable fonts that have acceptable readability, as in the image below
