What is micro content? Micro or short content is short content that greatly impacts the audience in the shortest possible time. Short content may be prepared in text, video, or audio format, and its choice depends on the purpose of the client. Short content is a very short article without borders; every user can understand the meaning of the content by reading it. Basically, reading, watching, or listening to short content does not take time, and it is finished in a few seconds. Short content is prepared without borders and in a concise manner to increase the information level of users. The topic of micro content can be news or educational.
What is micro content? The English equivalent of short content is micro-content. You can see a lot of micro content on Instagram. Fortunately, everything has changed with the advent of new platforms, social media, and websites. Of course, they sometimes separate short pieces of content and present them to users as micro-content. In addition to beauty, short content is extremely practical and plays an important role in quick and cheap marketing. A large number of users with limited attention spans welcome micro content.
Short content is usually not long, and long content, but short content is pieces of long and long content that are cut and convey valuable information to the audience. The purpose of producing short content is to answer users’ specific questions and influence the audience in the shortest possible time. In other words, micro-content is short, valuable content that is low-cost and often produced for social networks and virtual platforms.
Examining the characteristics of brief and short content
One of the features of short content is its shortness and conciseness compared to other content. In producing textual content in the style of micro-content, the number of words should be less than 300 words. The micro-content should be read by the audience in less than a minute so that the audience gets to the main point of the content. Instagram businesses have benefited from these features of short content and have boosted their online shop. Short content should be creatively designed and have a bit of humor. Micro-content use in virtual space has become the basis for its popularity and spread. The features of short content are not limited to those mentioned.
Cheapness and low cost of micro content are other characteristics of short content. Hence, content can be produced with a small budget. Short content is used to create images, write short texts, and publish them on social media. Micro content has a high distribution capability and is prepared quickly. Short content, like other content, should be published in such a way that a large audience can see it. Another feature of short content is its ability to be published in magazines, newspapers, virtual space, and social media. Don’t forget that short content should be targeted! The main feature of short content is conveying the purpose of business or teaching new content to the audience.
What is the purpose of short content?
The most important purpose of short content is easy access of people to content on social media. Today’s advanced world is largely dependent on the internet, and the audience receives a lot of news and information daily. Short content is also produced with the aim of fast scrolling. Attracting the audience and attracting the attention of users is one of the main goals of content production. Simple and basic information should be used when executing the short content production order. It is important that the content is short, and it should be in such a way that viewing and reading it is not time-consuming. Using the widely used digital tools available in producing short content is better.
The purpose of short content is to read news and information quickly. In today’s digital world, audiences don’t spend their time reading long content but answer their questions by reading short content. Social media has made it possible for the audience to read any content they want. Remember that the content does not need to be comprehensive and complete; it is enough that it is acceptable. In other words, it can be said that micro content should publish the information needed by the user in a small volume.
Types of short content
1- Short videos
Short videos are a great example of micro-content that is available to audiences online. Instagram stories are examples of micro visual content. In Instagram stories, complex messages are published in a short period of time. Short videos are among the most effective and attractive content.
2- Social media updates
Types of micro content include Twitter and text content. On Twitter, users generate up-to-date short text content. Short content can be produced on other platforms like Instagram and Telegram.
3- Lists
Lists are short ways to convey information to users. For a micro-content type of study, it is enough to roll your eyes. Reading a list is easier and faster than reading a multi-line paragraph.
4- Headers
The header is like a list; the necessary information can be extracted quickly.
5- Infographics
Infographics are made visually. The micro content made in the form of infographics is brief, useful, and attractive.
6- Gifs and memes
One of the new micro-contents of social networks is the use of gifs and memes. GIFs and memes are up-to-date about events and conversations and have a high speed of publication.
7- The types of micro content do not include the mentioned items but also include short texts, photos, news headlines, charts, SMS, and email.
How to produce micro content
- Create powerful images. In short content production, images and graphics are important in short content marketing. In digital marketing, graphic designers play an important role. Image design should be done by skilled and experienced graphic designers so that it can be used as micro content.
- Shorten your posts. Gone are the days of long posts. With all kinds of micro content, the user does not need long content. If your business is also on social platforms, I recommend that you produce short posts.
- Avoid exaggeration. In the production of micro content, you should not use vague and vague words and phrases. You can get help from experienced writers to write short textual content. Your message should be expressed in the simplest possible way so that the audience can accept it wholeheartedly.
- Know your audience. Audience is very important. Knowing the audience and their taste is the most important part of content marketing. By knowing the characteristics of your audience, you can produce valuable content.