If you’ve just established a business page on Instagram, you’ve probably come across different Instagram terms and options, such as impression, which is more common on work pages.
Knowing the meaning of each of these words and terms, as well as knowing the use of each of these options and services, will help you, as the owner of a business page, in maintaining, expanding, and developing your page.
One of the most familiar concepts often heard from business page activists is an impression. Having accurate information about this concept makes:
First, you can differentiate it from other practical concepts in the world of Instagram.
Secondly, according to the information obtained, You can be more effective in the growth and promotion of your work page on Instagram.
What is an Impression?
In English, the word Impression means to influence, affect perception, feeling, and things like that. So when it comes to the impression rate of a post or story on Instagram, we mean the impact of that post on the people present and present on Instagram or the Instagram community. Now, how to calculate this impact and realize that this is a topic we will interpret in the following.
To access the Impression section, click View Insights below the post to display statistics and information about that post. If you swipe up the menu and scroll down a little, you can see the impression with a number in front of it.
What is Impression on Instagram?
As we mentioned, when we talk about a post or story. We are talking about how effective that post was. Now, if we think that we can estimate and measure this impact from the number of likes or the number of times that post or story has been shared, we have made an incomplete analysis because, in this way Calculations, we have failed to count and believe people who have returned many times and watched and read our content from the beginning.
Therefore, Instagram calculates the impression rate of the content we post. Based on the number of times that content has been viewed by everyone on Instagram, not just our page followers.
In this calculation method, Instagram does not care whether people like our content or not, comment on it or not, send it to their friends, or something like that. For Instagram, only the number of times Instagram people and subscribers view our content is essential.
This way, even if someone has seen our content several times but only liked it once, it will improve the impression rate of that content because, in turn, it has increased the number of views of that content.
Another point that you mentioned in the text. It is better to explain separately is that Instagram is not enough to count the number of views of that content by our page followers to calculate the impression rate of content. Instead, it considers and calculates the number of times that content has appeared on the Instagram screen of all the people present on this social network.
What effect does the impression rate on Instagram have on our business?
Most social media executives, marketing executives, and activists in this field want to have a successful page, focus on attracting more followers, and seek to increase the number of followers of their page on Instagram.
But the truth is that it does not matter if millions of people follow you or not. If those who are your audience and you are going to profit by impressing them are not among your followers, this number of followers will practically not be of value and achievement for you. Focusing on improving the impression rate is much more effective than focusing on increasing the number of followers of a page.
Of course, before continuing with this topic, it is essential to note that most business pages specific to a particular business are considered here. Some business pages are unsure of the company and only insert general information or humorous content and the like. To have more followers is much more efficient and more important than the impact rate or impression.
But when it comes to influencing a particular audience to achieve a specific profit or achievement. The impression rate will be much more important than the number of followers.
Strategies to increase your impression rate on Instagram
Sometimes we may have struggled to produce content and publish it as an Instagram post, knowing that our content is precious and spectacular. However, when we look at the rate of impressions. We encounter a meager rate of impact and very few visits, and the question arises as to why. So here are three ways we can do to increase the impression rate of our content on Instagram:.’
1- Hire a social network manager.
Continuous, purposeful, and practical activity on Instagram is a full-time action or task. Hence it requires planning, accuracy, and continuity of performance. Performing this task with the best quality needs considerable time and energy.
A regular personal presence is needed to be able to work centrally on Instagram too:
- Get acquainted with the audience, their favorite tastes, and styles.
- Prepare the preferred content of the business according to the audience’s likes.
- Publish prepared content when it knows most contacts are online and active.
- And be responsive to the audience and keep the screw alive, dynamic and vibrant.
2- Publishing content on other social networks, at the same time as publishing it on Instagram
It is a simple but very effective solution to increase the impression rate on Instagram. When you share content on your Instagram, you can also publish it on Facebook, Twitter, or Tumblr. Instagram has provided this action for all three social networks by just turning on a key.
By doing this, you have brought the message to Instagram that your content is essential, and therefore, you want to post it on all your social networks. So Instagram, based on its algorithms, considers this content more significant than other content and displays it more than other posts in Instagram Explorer.
Of course, it is essential to pay attention to a few points in implementing this strategy:
- First of all, note that in any social network, make a suitable caption for your post and do not post the content in all social networks in the same way.
- Second, be sure not to do this for all your posts. Because not only does this not have a positive effect on your page. It also has a robotic effect and eliminates the importance of sharing. So please do this for your most important posts, not all of them.
- Note that social media contacts are different. On Instagram, you can find audiences of all ages and tastes. The atmosphere is intimate and informal. Any content is included in it. However, the atmosphere of Twitter or Facebook is slightly different from the atmosphere of Instagram. The nature of its audience is also different. So be sure to include content on all your social networks that is liked by all the contacts.
3- Know the peak hours of visits by your contacts
In the Insights section of Instagram, a team provides you with helpful information about your page contacts. Information including:
- Their age ranges
- They most visit the most active hours and your content during these hours.
- Their gender
- The days that have the most activity and your content has been visited the most by them these days.
- And other significant cases of this kind.
This way, you can find out what days and hours your most contacts are online. If you post content, it will be visited by most of them, and few will miss it.