What is digital marketing?
Content production is one of the most efficient methods of content marketing, which significantly increases the rank of your website in search engines.
Digital marketing can be considered a type of digital marketing in which all activities relating to customer attraction and product presentation are done online, so it is far from traditional marketing. In this type of marketing, customers and users enter the site through search engines and become familiar with your services.
Getting to know the types of digital marketing
Different strategies can be used to implement web and Internet marketing campaigns. You should be familiar with these strategies to move your activity closer to the goal. It can be said that internet marketing
It has different types, as follows:
- Marketing through mobile
- Through content creation
- Through SMS
- Email marketing
- Marketing through video
- Marketing through social networks
To be successful in digital marketing, it is necessary to use different techniques. Some of these techniques are as follows.
Why should you use internet marketing?
You may ask why there is so much advertising now that you know internet marketing. The ads are completely grounded. Internet marketing has proven to be successful time and time again. Below are some statistics collected from around the web to help you understand why internet/content marketing is so valuable:
As of 2019, content marketing was a $313 billion industry.
91% of businesses already know its power and have adopted it as an essential marketing tactic.
Content marketing costs 62% less than traditional and outbound marketing but increases the number of traffic by three times.
If you’re a small business with a blog, you’ll grow 126% more than your non-blog competitors.
If you have a blog and publish content, you will get an average of 434% more indexed pages on Google. And there’s more.
Optimizing the site for search engine crawlers (SEO)
In digital marketing, optimizing the site for search engines is very important. In this case, the ranking of your site, i.e., the results of these engines, will improve, and the chances of the si, te being seen will increase. SEO is a set of actions that take place on the internal and external pages of the site to direct more auto the site.
Content production
You can attract many people to your business by producing good and powerful content. Remember that this is one of the most powerful ways to get an audience in digital marketing. Of course, your produced content must also be powerful and engage the audience’s mind. Therefore, you will gain a significant audience quickly by investing in this issue and ordering content production from Karbeled sites. SEM sends a lot of traffic to your site, and you must invest in optimizing the conversion rate, which means more target users will enter your site. This is often done by paying search engines to increase your chances of being listed in search results.
Concept of conversion rate formula
As we explained the concept of conversion, let’s assume that we have 100 visitors to the website daily. Now, out of these 100 people, 50 have changed their status and become visitors to buyers. It means he decides to buy from our online store.
Now we call this phenomenon that our conversion rate is 50%. In the conversion rate formula, we’re trying to determine the percentage of customers who convert into buyers. Of course, the example we have used is about the online store. However, this conversion rate formula can be used in many places.
How is the site conversion rate calculated?
We tried to explain the conversion rate formula to some extent. Now we want to know how this formula works and how it can be used. Interestingly, this formula is simple and far from ambiguity.
The conversion rate equals what we will do, divided by the total site traffic times 100. Now, if we want to say clearly, we can say that instead of what we are going to do, we can say different things like buy a product, download a file or anything that can be done on the internet space.
The reason for the importance of conversion rate optimization
As we can see from the conversion rate formula, anything can be measured in digital marketing. In the same way, the conversion rate formula can also be optimized. Optimizing the conversion rate will give the users who enter our site a good experience. This optimization increases the number of visitors to our online store or website by a significant percentage.
Optimization
Also, according to this feature, you can find out why the user left your site and what bothered him. Of course, the meaning of annoyance is which of the site’s shortcomings caused him to leave the site. To optimize and better understand the conversion rate formula, you should use the right analysis tools and implement them on your website.
If we have tried to measure our conversion rate and we have encountered the issue of it being low, the only thing we need to do is how to increase the conversion rate of our site. In the following, we will learn about ways to increase the conversion rate of our online store or website. So stay with us to learn more about the conversion rate formula.
Social Media
Social Media can also send a large audience to your business. In this regard, you must list your goals and act on virtual networks based on them. Remember that you can define your target audience and work on a smaller statistical population.
Per Click Advertising (PPC)
Another good strategy in the world of digital marketing is pay-per-click advertising. In this method, you prepare an advertisement and pay a certain amount based on each click on these advertisements. This way, it is easy to determine how many clicks have led to a purchase.
Why should we use digital marketing?
Today, most modern businesses use digital marketing to increase their profits. Even traditional businesses are drawn to modern marketing. Among the advantages of digital marketing, the following can be mentioned:
- You can advertise your products and services to any extent.
- Advertising is done 24 hours a day.
- Google tools can be used for advertising.
- There is no need to pay for printing ads.
- Useful content can be produced and advertised based on it. This method increases user confidence.
- Ads can be stopped at any time.
Why is digital marketing suggested instead of traditional marketing?
Traditional advertising has no place in big business today. Methods such as installing billboards, printing brochures, or ordering TV teasers can attract many customers. On the other hand, traditional advertisements have the following disadvantages, which are rarely used today:
- They have a lot of expenses, and advertising is done intermittently.
- By printing brochures, etc., the environment is harmed.
- It is not possible to check feedback accurately.
- It is necessary to pay a lot of money for banner printing, design, etc.
- Many workforces are needed for distributing tracts, installing advertisements, etc.
What is traditional marketing?
Traditional or offline marketing is a technique that was used before the Internet. In this type of marketing, direct strategies such as television, print, etc., are used. It can be said that the algorithms used in this type of marketing are simple and definite. In this type of marketing, marketers think that they believe without having access to the Internet. But in life, when the Internet has become an integral part of daily activities, this way of thinking deserves criticism.
Examining the difference between digital marketing and traditional marketing
Experts say that digital marketing has a more complex strategy and is equally likely to succeed. To better understand the difference between these two types of marketing, it is necessary to keep the following things in mind:
Determining the target user in digital marketing
In traditional marketing, it is impossible to specify the target user and display advertisements to the general public. But in digital marketing, it is possible to filter the audience based on factors such as gender, age, etc.
Audience attraction in traditional strategies is low
If your ads are traditional, fewer people will respond to them because they are targeted to a wide audience.
In digital marketing, the customer is surveyed.
In digital marketing strategies, the audience’s opinion is often asked, and these opinions are taken into account to win their trust.
It would help if you also kept in mind that digital marketing is not limited to a specific place or time, unlike traditional methods. On the other hand, the costs of attracting audiences are much lower in online and Internet methods.
Conclusion
According to the above, it can be concluded that to succeed in today’s competitive market, it is necessary to move away from traditional strategies and introduce our services and products to users through modern digital marketing methods. In this case, the probability of attracting customers will be much higher.
