What is a content audit? Content Audit is a process of collecting and analyzing assets that evaluate the content on a website. After evaluation, it is necessary to delete or redirect the content, and sometimes the content is developed. Content Audit keeps the content and pages of a website and answers possible questions. Possible questions include “Who should produce what content?”, “Why should content be produced?” “Which content needs to be improved?” “Which content should be removed?” “Which content is not suitable for you?” ” and “Which content is your strength?” be. With the content of the audit, you can answer the questions you have in mind.
What is content auditing? A content audit is also known as a content audit. If you don’t have a good content organization and you don’t know what content to produce to increase your conversion rate, use Content Audit. A content audit is a great planning resource and is like a road map. Content Audit has the ability to organize analyses. To learn more about the concept of content audit, stay with us in the rest of the article!
Why is Content Audit important?
- Helping to find content (text, video, and audio) that does not have acceptable performance and quality.
- Content audit provides the basis for content development.
- Applying what has been learned in the production of textual, visual, and audio content and producing ideal content
- Evaluating the top authors of each website and announcing them
- A content audit is important in the development of content marketing and digital marketing.
- Content audit increases website traffic to a significant extent and has an impact on Google’s ranking and scoring.
Content audit procedures
Step 1 of Content Audit: Think about your goals.
As a guide for content audit, it should be said that identifying goals is important. By knowing the goals, better ideas for content classification will come to your mind. Of course, you can use Content Audit to identify interesting content for your audience. In addition, content auditing is important in increasing conversion rates and improving SEO and website optimization. Content Audit, like artificial intelligence, has solutions for everything you can think of. In fact, a content audit identifies the goals of the site and examines and introduces strategies.
Step 2 of Content Audit: Gather your content.
According to the content audit guide, the second step is content collection. Content collection is done with the aim of introducing products and services to be prepared in different formats. You can prepare and publish multimedia content using content audit. To collect content, you can use tools such as SEMrush, Screaming Frog, and HubSpot. These tools send you the URLs of related websites in the form of an Excel or Word file.
Step 3 of content audit: Categorize your content.
According to the content audit guide, after collecting the content, it is time to classify the content. There are many online tools for categorizing and classifying collected content. Categories include content type (text, video, and audio), authors, publication date, content format, number of views, conversion rate, bounce rate, and content format. You determine the category; you can benefit from the default (default) or optional categories (determining the categories according to the user’s opinion).
Step 4 of content audit: Analyze your data.
- Contents that do not exist. Yes, you read that right! You should create content for topics that lack content. As a rule, the content you produce should be unique and free of copying and rewriting. The quality of the produced content is also important. It is not necessarily important to produce content and publish it, but the quality of the content is also important.
- Delete or update outdated content. Outdated or outdated content should be removed from the website. Then, prepare and publish new content by updating the content. Some sciences need to be updated, and you should optimize and update outdated content after a while.
- Produce good and original content. In content audit, producing original content is important. You can assign a color to each URL based on categories and analytics. In this way, the categories and stages of the contents are determined. When placing an order for original content production, you can prioritize the quality of the content. SEO content is audience-friendly and Google-friendly.
Step 5 of Content Audit: Make a decision.
How we audit content is important. After the analysis, you should make a comprehensive table and make a decision accordingly. Content Audit has paved the way for you; you can easily delete, update, or edit content. Specify your decisions (remove, generate, rewrite, and improve) against each URL. With the help of content audit, you can make the best decisions and improve your website. In the issue of SEO and website optimization, content audit is very important.
Several steps to audit content
For content audit, useful and practical tools are designed. Three of the most widely used tools used by users in the field of Content Audit include Google Search Console, SEMRush, and Ahrefs.
1- Google Search Console
Google Search Console is used to determine effective keywords. In this way, keywords that increase website traffic are introduced. Google Search Console is also useful for finding pages that need TLC.
2- SEMRush
This introduced utility is focused on SEO. In addition, you can find pages that have technical problems with this tool. Page technical problems include problems that change the position of website pages.
3- Ahrefs
It is important to use this tool to view your website’s content and link it to related content from other sites.
Last word
In this article, recommendations were made for auditing the content of your service. The definition of content audit, content audit’s importance, and content audit’s steps were fully reviewed. The tools that are used in the field of content audit or content audit are limited. Don’t give up, and take action! If you are the owner of a large business and do large-scale work, or if you are the owner of a small business and handle a small business, I recommend that you do not neglect Content Audit. Content Audit’s ability to manage websites and follow up on errors and bugs is unique. In each paragraph of this article, we tried to explain the importance of Content Audit for you, dear ones. Good luck to all small and large businesses!