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What is a Brandbook and How Can we Design a Suitable Brandbook?

What is a brandbook? ‌ A brandbook , also called a brand strategy or style guide, is a set of rules that explain how your brand works, its main components, and its main goals. 

Brands affect all marketing interactions and dynamics and all products or services . Bookmarks act like strategic strategies and cover all aspects of your brand. 

Join us, in this article you will learn everything you need to know about brandbooks: from the need to create a brandbook and its applications to the characteristics of a brandbook and its best examples and….

In general, bookmarks meet the following goals:

  • Promote your brand position;
  • Maintain the coordination and direction of your employees;
  • They align your brand with your business strategy and deepen its position.

Why do all winners need a brandbook?

If you have a small business , you might think that the brand of the book is not that important; But all winners need a style guide to ensure the integrity of their visual elements.

Suppose you are the sole designer of your company and you design all the visual elements of the company such as logo , website, advertising cards and other visual items. You definitely touch all the elements and rules with your flesh and skin. Now suppose, after a few years, another designer is added to the company to carry some of your workload.

 In this way, you are responsible for training the new employee and you have to remember all the visual details of the brand. Of course, if you have a brandbook, you can easily give it to a new designer. This brand book contains everything he needs to know: colors, logo size and location, fonts, and more.

Or suppose you are a freelancer and work with different clients. In that case, BrandBook is the best way to resume what you did a few months ago. If you have a brandbook, you no longer have to flip through a lot of old files to find a specific color or font. You can easily open your brand book and get all the information you need in a few seconds.

BrandBook helps them by simplifying and integrating the activities of all companies. Creating a brand book, while working on specific projects, does not take time from you, but on the contrary, prevents you from wasting your time .

How detailed should the brandbook be?

Bookmarks come in a variety of sizes: from one page to tens of pages. The amount of branded content depends on the complexity of the business , the number of visual elements, and the product marketing items .

For example, a simple website with a single logo design, typography, and specific colors without items outside the website can have a single-page book brand.

 In contrast, a large company with extensive marketing or advertising departments and media may need a thick brand book that is a guide to action in all cases.

 In general, your brand book should not be too detailed, but its content should be rich enough to convey all the important information about the visual appearance of your brand to others.

The most important elements of the bookbook

What is a brandbook and how can we create a suitable brandbook for our business?

Brandbook content varies from industry to industry and from small company to large company. The most important and common elements of bookbooks are:

1. Brand introduction

This section tells the story of your brand and the history of visual identity changes . Without this section, without knowing your current background and position, it will be difficult for new and even old employees to understand your destination.

۲. Logo guide

The logo is the most important part of the brand’s visual identity and is the company’s signature. Of course, if a proper guide is not available, logos can be mistakenly stretched or resized! Most companies have several different logos that use each one in a specific place: color or black and white logos, for website, for printing, tags, vertical or horizontal.

 Without a book brand that clearly expresses the colors, sizes and shapes of all logos, designers will be confused to remember all the details!

3. Index of colors

Each brand has colors that are remembered with them; For example, Coca-Cola is associated with red, Skype and Facebook with blue, Apple with black or white or gray, and so on. In order to maintain the brand identity , the bookkeepers must clearly and accurately introduce the colors used.

4. Fonts

Each brand, along with the logo, uses its own set of fonts (just like special colors) in cyberspace or in publications. Bookmarks include examples of fonts used with detailed descriptions of how they are used.

5. Labels

Some companies associate their logo with short sentences (tags) to better introduce the brand goal, target market and its products or services. Sometimes tags are only used in certain scans, in signing emails, or in TV and radio commercials. Label applications are very diverse, and for this reason, bookmarks can explain when, where, and how to use them to employees.

6. Content production

In your company, different people are probably busy preparing the content of the scans. The audio, video and style of all this content should be seamless. Brands are provided to content writers to create a consistent writing style. In this way, all writers use the same words, language structures, rules, and notation.

7. Images and text images (infographics)

In this part of the brand book, all the photos that can be used in the designs are introduced. For example, winners may prefer to use images with a matte color and medium focus or sharp images with a white background. Some winners may prohibit designers from using off-source photos.

8. Page structure

You might think this only applies to the website, but it does not. The brochure of many brands is easy or all of their ads are one-third: for example, one-third text and two-thirds image. Therefore, be sure to list your page structure information in BrandBook.

9. Public Relations (PR) Policies

Brand public relations managers, organization representatives, and the organization’s communication channels and tools are described in this section of the brandbook. For example , social media policies teach employees how to respond to questions and complaints and determine how active they are in cyberspace.

10. Do’s and Don’ts

This is a great part of many branding books. In this section you will learn what you can or cannot do with visual elements. For example, the old Skype brand had sections called “Words we like” and “Words we don’t like,” or the Apple brand book has a section that explains what you can not do with the Apple logo.

The elements introduced explain how the brand interacts with its customers. If your brand is active and smart and targets young people, you should have an uplifting atmosphere like Vimeo, or if your company has a more serious image, your brand’s mood should be a little more traditional.

10 Important Tips for Designing an Effective Brandbook

What is a brandbook - a brandbook study

Creating a brand book that is both engaging and practical for your organization and your customers is a big challenge. But there are golden tips that you can use to create a truly powerful book brand. The most effective points are:

1. Decide who your main target audience is

Before building a brand book, you need to determine who is going to receive, read and use these instructions. Knowing your target audience is really important because you create your content based on that. For example, if your audience is people outside of your own group, you should not use technical information or terms that are difficult for others to understand.

 In this situation, it is better to use friendly language and attract the audience and engage with the content of the brandbook.

2. The simpler the better

If you want everyone to welcome your instructions, you have to explain everything simply. You need to make sure that all the content and descriptions of the brandbook are understandable to different people and groups (employees, partners, customers and even competitors). Of course, simplifying the use of a brand book is time consuming, but it will prevent you from wasting your time in the future.

3. Think creatively

Bookmarks represent the creativity of the winner . There are no rules for branding, so you can use your creativity to help increase brand awareness . For example, your brand book does not have to be in PDF format; So you can offer it online. Try to use creative elements in your brandbook, but be careful not to overdo it. Remember: the simpler the better.

4. Design your brand book in your brand style

BrandBook should really represent your company, its culture and your work style. For example, if you are active in the field of fitness and have an energetic, young and healthy position for yourself, your brand book should not be conservative, authoritarian and dull. If you are going to make a book about cartoon shows, it should be as fun, colorful and uplifting as the programs themselves. 

If the brand book belongs to an asset management company, it should be as transparent and straightforward as possible.

5. The brandbook must be useful and accurate

BrandBook should leave no room for misunderstanding. Try to provide accurate, useful and practical information to the audience. For example, if you are considering a writing style or a specific Photoshop operation, be sure to include a full description in the brandbook.

6. Record your brand usage history

If you have changed the logo, fonts, colors, etc. in your brand and created a new brandbook, you need to apply the new changes everywhere; So you need to know where you have used your brand. For example, if you have a new logo, you should replace the existing logos on all websites, virtual networks, email templates, presentations, documents, and so on.

7. Make your visual items available

To make sure people are not using older versions of your visual elements, make the right files available to everyone in a specific location. Create a download section containing all logos, instructions, images and other visual items. You can password-protect this section, but believe me, updating this section is much easier than responding to thousands of emails that require visual items.

8. Involve your employees

If you want your employees to welcome your new brand, they need to make the brand their own. They need to feel involved in creating a brand book and understand all its elements. Form a project team of employees from all parts of the company and get feedback on how to create a brand book. See if they understand the content produced. Find the most important changes they think need to be made and see how they can make branding easier for them. With the participation of people from all over the company, you came up with brilliant ideas that the marketing department could never create on its own.

9. Be responsive to ambiguities

Enter the contact information and email address of a number of employees at the bottom of the brandbook. This is necessary because some audiences have questions that they cannot answer on their own. By providing a number of email addresses, people will be able to answer questions from the audience and this problem will be solved. Additionally, you can add a FAQ section to your brandbook. Think of 20-30 questions that may come to the audience’s mind for the first time.

10. Read your book brand regularly

The main purpose of BrandBook is to provide explanations, advice and guidance to people to use and reproduce your brand. But this does not mean that your winner is the revelation of the house and the immutable. As a rule, your brand evolves and changes over time, and your book brand needs to be read and updated accordingly. When updating your brandbook, be sure to include the version number on both the front page and all pages.

We could offer hundreds of other useful tips for designing effective booklets, but the ones covered are the most important. Be sure to consider all of these when creating a brand book.

Information about the brandbook

You may create a great bookmark with a variety of sections, great design and useful information, but it will not work if others are not aware of it. Before you ask your employees to share it with others and promote it, you need to make sure it is understandable to the employees themselves. To do this, make sure all employees, especially designers and marketing and communications staff, have access to BrandBook.

Once the brand and visual identity have been established, let all employees know through written communication and face-to-face meetings. Try to both visualize the brand position and explain why and how useful it is for customers. Now that your employees are familiar with all the details of the brand book, encourage them to be your brand ambassador.

To motivate employees , appreciate their helpful activities that contribute to the brand’s effectiveness and reward selected employees. Brand management is not a static mechanism, but dynamic, ongoing and constantly evolving. Make sure employees are aware of this and are ready to promote the brand.

Examples of the best book brands

There are so many great bookmarks on the internet and each one has its own location, style and purpose. Finally, we share with you the most attractive and creative brands of books we have seen: