There are slight differences between Instagram Stories and Snapchat, making it difficult to decide which platforms to choose.
“When I was about to open my Instagram app, I thought I accidentally clicked on Snapchat,” says Mark Halos. We’ve all seen Snapchat come – Facebook tried to buy Snapchat.
There have also been several (unsuccessful) competitors to Snapchat in the past. For some time now, Facebook’s Instagram photo-sharing app has added a new feature to its updates: Instagram Story.
Nowadays, what is the distinction between an Instagram story and a Snapchat?
Do I have to post my stories on Instagram or Snapchat?
We intend to answer these questions in the rest of this article.
Differences between Instagram stories and Snapchat stories
We live in an era where we keep the power to choose where to publish our content. Instagram and Snapchat stories are also features that allow you to send 10-second videos. And photos and disappear within 24 hours. These features are designed to share what’s going on at the moment.
It’s been several months since the two platforms continued to compete – one after the other, adding new options to each of their respective features. So is the Instagram story an imitation of Snapchat? And if not, which one should you use? What is the difference between Instagram Stories and Snapchat?
Status of Instagram stories
With more than 600 million users (including 100 million who have joined the site since November). Instagram is far ahead of Snapchat, announcing 150 million users last summer.
With added search opportunities, Facebook’s friend’s list makes Instagram stories a much easier platform to find and retain new followers. According to Ad Age, the Nike brand received 800,000 hits to share an Instagram story within 24 hours of its availability. On Snapchat, Nike’s best video has been viewed 66,000 times.
Another example of the difference between Snapchat and Instagram is that on Instagram, all users are allowed to tag other Instagram users in their posts. And users of verified accounts can link to content outside of the story in their story. – Features not available in Snapchat. In addition, text and titles can be typed in the Instagram story, which allows the user to use hashtags.
Instagram stories also offer higher design capabilities than SnapChat by aligning the colors at the bottom of the page (compared to the Snapchat color slider) and having three separate stylus tools: stylus, marker, and neon. Companies that consider Snapchat may not realize that they can reach their audience. They are already familiar with similar features to Instagram through a platform they are familiar with.
Snapchat status
Another difference between Snapchat and Instagram is the ability to search for users, which may be more difficult on Snapchat than on Instagram. Still, Snapchat is unrivaled in its live story feature. The company publishes live stories about events in specific geographical locations. And if you are in such a location, you can take snapshots of the story. The option to send a post to a life story is automatically created when you attempt to publish a picture.
Another advantage of Snapchat is that you can take any photo/video on the camera roll (the ability to save photos only in the phone memory) through the Memories feature. On the other hand, Instagram stories only allow users to share photos taken in the last 24 hours.
The filters in Snapchat are more than the standard Instagram filters for stories. Snapchat offers several sepia/black and white options and Selfie Lens (to become a bearded Viking!) And World Lens (a cloud with snow or a rainbow!).
Like Instagram Stories, Snapchat presents temperature and period, unlike their competitors. They also can speed up, slow down, or reverse stream videos. Users can even pin emojis or textbooks to specific locations in the videos (for example, putting a heart emoji on their dog when they behave).
Finally, there is the famous and unique Snapchat feature which is geofilter. From neighborhoods and cities to shows and sporting affairs, fun geo-filters are available to cover your images when you’re in a specific geographic area. Snapchat has even monetized this feature, allowing users to create their geo-filters for special occasions (great for weddings, conferences, pizza parties).
Still, you not sure which to choose between Instagram story and Snapchat?
A study by Business Insider on Instagram and Snapchat stories found that “Rich reach – the total audience that views a photo or video – is often higher in Instagram stories. But retention rate – duration “More time users spend watching videos and photos.”
on Snapchat. ”
When numerous individuals believe in Instagram, they think of well-crafted profiles. The best photos, brand stability, and do not overdo it. This is an exciting contrast to the Instagram story feature intended for the current moment and may not look good compared to the beautifully edited photos that fill your profile even if you have worked on Instagram and feel comfortable with this platform. It should be noted that the Instagram story is different from Instagram itself.
Snapchat is known differently because it has always been intended for those current moments where posts should not be sharp and clean or recorded with fixed hands.
Conclusion
This mentality alone may be what you need to help you decide on one of these great options – if not both! Decide to choose Instagram and Snapchat.
Source:https://rayamarketing.com/blog/Differences-Between-Instagram-Snapchat