{"id":86664,"date":"2022-09-13T05:42:49","date_gmt":"2022-09-13T05:42:49","guid":{"rendered":"https:\/\/ded9.com\/?p=86664"},"modified":"2025-10-29T10:50:22","modified_gmt":"2025-10-29T10:50:22","slug":"what-is-technical-seo","status":"publish","type":"post","link":"https:\/\/ded9.com\/tr\/what-is-technical-seo\/","title":{"rendered":"What Is Technical SEO? Key Concepts for Webmasters and SEOs"},"content":{"rendered":"<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">Technical SEO refers to site and server optimization that helps search engines improve your organic ranking. In their results, search engines treat websites with good technical capabilities, such as a secure connection.<\/span><\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">Technical Search Engine Optimization (SEO) refers to the tactics involved in creating and optimizing a website so that search engines can easily crawl, index, and present it. Most marketers and business owners use technical SEO to improve their website&#8217;s chances of ranking well on search engine results pages (SERPs).<\/span><\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">Why is technical SEO important?<\/span><\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">Technical SEO is essential because it helps you create a website that is easy for search engines to understand. If a search engine can crawl, index, and render your web pages correctly, it increases your chances of ranking in search results. By following the principles of technical SEO, you can have the best site with the best content.<\/span><\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">But if your technical SEO is messed up, Google will not rank you. In the simplest case, all search engines should be able to find your website and show it to users on the Internet. But remember that even if Google indexes your site&#8217;s content and shows it to users, it doesn&#8217;t mean your work is done.<\/span><\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">The reason is that for your site to be fully optimized for technical SEO, your site pages must have sufficient security and be optimized in terms of SEO. The easier you make your content accessible to Google, the better your chances of ranking. Stay with us in the following article so that we can review the necessary things that you should pay attention to to ensure the progress of your technical SEO.<\/span><\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">1. Use SSL to improve technical SEO.<\/span><\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">In short, SSL (Secure Sockets Layer) certificates are a security measure for websites. Google always recommends sites that secure user information with SSL certificates. Whether the website collects personal information, Google rewards sites with SSL certificates and increased search rankings.<\/span><\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">Installing an SSL certificate on your website is required. SSL should be set up on all new websites. Having a certificate on your site has a lot of value and credibility. An SSL certificate shows that your site is verified on the Internet and that user information on these sites is safe and secure. Also, SSL improves your SEO ranking.<\/span><\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">2. Make sure the site is fully responsive<\/span><\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">A responsive website automatically adjusts to any device and can be easily used on mobile, tablets, and desktops. Google has repeatedly stated that having a responsive site can greatly impact a site&#8217;s ranking and SEO. Therefore, it is necessary to ensure that your website is fully responsive and displays best for desktop, mobile, and tablet users.<\/span><\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">3. Speed \u200b\u200bup your site to improve SEO.<\/span><\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">Search engines always prioritize sites that load fast. There are several ways to increase site speed:<\/span><\/span><\/span><\/p>\n<ul>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\"> Use fast hosting.<\/span><\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\"> Use a fast and reliable <a href=\"https:\/\/en.wikipedia.org\/wiki\/Domain_Name_System\" target=\"_blank\" rel=\"noopener\">DNS<\/a> provider.<\/span><\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\"> Reduce HTTP requests as much as possible.<\/span><\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\"> Try to use small and very small image files.<\/span><\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\"> Compress your web pages (this can be easily done using GZIP).<\/span><\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\"> Minify your site&#8217;s code and eliminate any problems in your <a href=\"https:\/\/ded9.com\/html\/\">HTML<\/a>, <a href=\"https:\/\/ded9.com\/what-is-css-and-how-does-it-work\/\">CSS<\/a>, and <a href=\"https:\/\/ded9.com\/what-is-javascript-all-about-javascript-and-its-applications\/\">JavaScript<\/a>.<\/span><\/span><\/span><\/li>\n<\/ul>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">4. Check the broken links<\/span><\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">Any broken link on your site&#8217;s pages will cause SEO problems. A broken link can waste your crawl budget, create a bad user experience, and lower rankings. One way to find broken links is to check the crawl report. It will give you a detailed view of every URL with broken links. You can also use DrLinkCheck.com to check for broken links.<\/span><\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">5. Site structure and navigation<\/span><\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">The site&#8217;s structure is one of the important technical factors of SEO, and the structure of your website is considered the cornerstone of any technical SEO. Everything you do to customize your web, from URLs to sitemaps to using robots.txt to block search engines from those sites, is affected by your site layout. So, if you do this step correctly, you don&#8217;t need to worry because Google will index all the pages of your site.<\/span><\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">6. Fix duplicate content problems.<\/span><\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">Duplicate content can be very boring for users. They can also hinder search rankings, SEO, and getting more traffic. Search engines are not interested in duplicate content. Famous search engines such as Google and Bing advise website managers not to use duplicate content on their pages because this lowers their SEO rate. You can solve the problem of copying your content by using SEO analysis and the canonical tag to let search engines know where your content&#8217;s &#8220;original&#8221; version is.<\/span><\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">7. Create an XML sitemap.<\/span><\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">Simply put, an XML sitemap lists your website&#8217;s URLs. XML acts as a road map to tell search engines what content is available and how to access it. This file also contains useful information about each page on your site, such as when you modified a page or how often your site is updated.<\/span><\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">Final word<\/span><\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">A responsive site is a very important ranking factor for search engine algorithms. Websites with special technical features get a special status in <a href=\"https:\/\/ded9.com\/what-is-serp\/\">SERP<\/a> from search engines. Technical SEO issues may compromise your search marketing goals. On the other hand, failure to correct technical SEO issues leads to lower rankings, negative engagement metrics, and crawl errors. It can even lead to your website disappearing from search engine results.<\/span><\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><span class=\"Q4iAWc\">However, the SEO technicalities above cover all the necessary steps to ensure your SEO professional is ready for prime time. Following these practices will help ensure that your site&#8217;s strength and structure meet the expectations of search engine algorithms and will be rewarded as a top-ranking result.<\/span><\/span><\/span><\/p>\n<h2>FAQ<\/h2>\n<div id=\"rank-math-rich-snippet-wrapper\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What does technical SEO cover?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Technical SEO includes aspects like website architecture, XML sitemaps, robots.txt, canonical tags, structured data, HTTPS, site speed, mobile\u2011friendly design and internal linking\u2014ensuring search engines can crawl and index your site efficiently.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How does technical SEO impact search rankings?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>While content and links directly affect rankings, technical SEO lays the foundation. If search engines struggle to crawl your site or index pages correctly, your content won\u2019t perform well no matter how good it is.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">When should I perform a technical SEO audit?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It\u2019s wise to conduct a technical SEO audit when launching a new site, after a major redesign or migration, when traffic drops unexpectedly or at regular intervals (e.g., quarterly) to catch issues early and maintain site health.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Technical SEO refers to site and server optimization that helps search engines improve your organic ranking. In their results, search engines treat websites with good technical capabilities, such as a secure connection. Technical Search Engine Optimization (SEO) refers to the tactics involved in creating and optimizing a website so that search engines can easily crawl, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":86666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4012],"tags":[1084,1097,67,1074,254,1146,3349],"class_list":["post-86664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-css","tag-dns","tag-google","tag-html","tag-javascript","tag-seo","tag-serp"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts\/86664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/comments?post=86664"}],"version-history":[{"count":3,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts\/86664\/revisions"}],"predecessor-version":[{"id":245538,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts\/86664\/revisions\/245538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/media\/86666"}],"wp:attachment":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/media?parent=86664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/categories?post=86664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/tags?post=86664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}