{"id":24729,"date":"2022-02-09T09:28:13","date_gmt":"2022-02-09T09:28:13","guid":{"rendered":"https:\/\/ded9.com\/?p=24729"},"modified":"2025-11-11T07:27:28","modified_gmt":"2025-11-11T07:27:28","slug":"13-golden-tips-for-optimizing-your-site-in-google-results","status":"publish","type":"post","link":"https:\/\/ded9.com\/tr\/13-golden-tips-for-optimizing-your-site-in-google-results\/","title":{"rendered":"13 Golden Tips for Optimizing Your Site in Google Results"},"content":{"rendered":"<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">The first step in putting site optimization in Google results is to make sure Google can find our site. It is better to put the site pages in a sitemap. A sitemap is an <a href=\"https:\/\/en.wikipedia.org\/wiki\/XML\" target=\"_blank\" rel=\"noopener\">XML<\/a> file notifying Google of new pages or changes to existing ones. Google identifies pages by tracking page links to each other.<\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">1. Specify pages that should not be processed for Google.<\/span><\/span><\/h2>\n<h4><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Suggested ways to hide insensitive pages from Google&#8217;s robot<\/span><\/span><\/h4>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">If URLs that Google should not have access to do not contain sensitive data, the robots.txt file can hide pages.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">A robots.txt file tells Google not to search for site paths. This file should be named robots.txt at the root of the site.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">This method hides pages and URLs from Google and may continue to be tracked by Google bots. Therefore, do not use this method to hide security information.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">In the Google Search Console, or Google Webmaster, a secure tool for creating a robots.txt file called robots.txt generator<\/span><\/span><\/p>\n<h4><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Also, avoid:<\/span><\/span><\/h4>\n<ul>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Do not allow Google to process your search pages. Users hate being redirected from Google to another page to display search results.<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Allow URLs to be searched in a proxy. (Content management software allows you to use different URLs to access different parts of the database. For example, you can create a new URL for each click on a link on a site. Google can process each of these URLs.)<\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Note: If the site has a subdomain, you must create a separate robots.txt file for the subdomain.<\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">2. What tools should we use to hide sensitive information?<\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Robots.txt is not a good way to hide sensitive information. The Robots.txt file only informs Google bots which parts of the content are not created for them. However, this does not prevent the server from providing information at the user&#8217;s request.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">It means that if the user enters the address of the desired section directly in the address bar, they will enter that section without any problem.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Search engines still have access to the addresses of these sections and are only barred from displaying content and titles. Suppose you do not want a page to appear in Google search results. But you do not care if the user is redirected to that page with a link. The Robots.txt file is great for this.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Example: The site&#8217;s internal search page: It is available through links within the site, but Google cannot see it. However, the information on this page lacks any sensitivity.<\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">3. Help Google and users understand the content.<\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">When a Google crawler processes a page, it should see the content users view on average. To make pages easier for Google to index, give Google access to JavaScript and CSS files and images. If the robots.txt file restricts access to these files, Google&#8217;s algorithm for processing the page content will have trouble. The results in lower search rankings or no indexing.<\/span><\/span><\/p>\n<h4><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Suggested methods for easier page processing by Google:<\/span><\/span><\/h4>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">1. Using Fetch as a Google tool on the Google Webmaster site, ensure that Google bots can process JavaScript, <a href=\"https:\/\/ded9.com\/tailwind-css-the-new-css-framework-every-front-end-developer\/\">CSS<\/a>, and site image files. This method easily identifies and solves many site problems.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">2. Check the contents of the robots.txt file in Google Webmaster<\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">4. Create a suitable and unique title<\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">The Title tag informs the user and Google of the page title. Choose a title where the user and Google notice a specific topic on the page. The Title tag must be inserted inside the Head tag. Each page should have only one Title tag, and each title should be unique.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">This means two pages on the same site cannot have the same title.<\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">5. Create great titles for your pages.<\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">The page title will link you to the relevant page in search results. So, choose your titles obsessively.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Tip 1: If you have multiple title tags on a page, no error message will be generated. Rather, the displayed title will be a combination of these several titles. However, Google considers this issue a negative score.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Tip 2: The title of the first page in search results may contain values \u200b\u200bother than the content of the Title tag. This content is created because this page is connected to all internal pages of the site.<\/span><\/span><\/p>\n<h4><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Suggested methods for choosing the right title:<\/span><\/span><\/h4>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">1. Try to describe the page&#8217;s content in the page title.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">2. Choose a title that represents the page&#8217;s content for the average user.<\/span><\/span><\/p>\n<h4><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Also, avoid:<\/span><\/span><\/h4>\n<ul>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Select a title that has no semantic relevance to the page content.<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Select general titles for Untitled 1, New Page, Page One, and Home Page.<\/span><\/span><\/li>\n<\/ul>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Create a unique title for each page.<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Having the same title for multiple pages makes it difficult for Google to rank site pages for a common title.<\/span><\/span><\/p>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Create concise but descriptive titles.<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">The title can be both short and descriptive. If the title is too long, Google will break it. Google may display the page&#8217;s title differently depending on the search term.<\/span><\/span><\/p>\n<h4><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Also, avoid:<\/span><\/span><\/h4>\n<ul>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Using very long titles is useless<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Unnecessary use of keywords in the page title<\/span><\/span><\/li>\n<\/ul>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">6. Use of description meta<\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">The meta description tells Google what the page content is. The page&#8217;s title contains only a few words, while the page&#8217;s description can be a whole sentence, two sentences, or even a short paragraph. In Google Webmaster, you can get complete information about the appropriateness of the page description or its duplication.<\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">7. What is the importance of meta descriptions?<\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Google may display meta descriptions as page descriptions in search results. Google is not obligated to use meta descriptions in search results and may select another section of site content for that section.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">If part of your text is more relevant to the user search phrase, that part will be used as a description, and also, if Google can not find some of your content that matches the search term. It most likely uses the same description meta.<\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">8. Suggested methods for inserting appropriate meta descriptions:<\/span><\/span><\/h2>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Create relevant descriptions with content.<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Write your description to make the audience interested in reading your content. Try to make the description text fit Google rules. Google accepts different description sizes for different searches. The safest 60-word description string is about 320 characters.<\/span><\/span><\/p>\n<h4><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Also, avoid the following:<\/span><\/span><\/h4>\n<ul>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Write descriptions that have nothing to do with your content.<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Use general descriptions such as This is a web page or about bicycles.<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Fill in the description tag with a set of keywords<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Copy all page content within the description section<\/span><\/span><\/li>\n<\/ul>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">9. Use unique descriptions for each page<\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Using unique descriptions appropriate to each page&#8217;s content helps users and search engines find the page they want more easily.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Tip: Avoid using a description for a large number of pages.<\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">10. Use title tags for important texts<\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Title tags have larger fonts by default than regular text. This larger font lets the reader notice that the text has subheadings related to the title. Using various title tags on the page creates a tree structure, which makes it easier for the user and search engines to read the site.<\/span><\/span><\/p>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">11. How can we easily choose the main and subtitles?<\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Imagine for a second you were transposed into Earl&#8217;s karmic-driven world. An outline is a plan in which you specify the main and sub-titles. Then, you create the content plan based on that.<\/span><\/span><\/p>\n<h4><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Also, avoid the following:<\/span><\/span><\/h4>\n<ul>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Inserting text in the title does not help to identify the page structure.<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Use title tags instead of Em or Strong tags.<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Randomly move from one title size to another: It is best to create titles from top to bottom, from H1 to H6, respectively.<\/span><\/span><\/li>\n<\/ul>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">12. Use headlines widely across the page.<\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Use it when the title sounds logical. Too many title tags on the page reduce the page&#8217;s readability. If there are too many titles, it is impossible to tell when one ends and when the other begins.<\/span><\/span><\/p>\n<h4><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Also, avoid the following:<\/span><\/span><\/h4>\n<ul>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Excessive use of title tags on the page<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Very long titles<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Use title tags to style the post, not to present the page&#8217;s structure.<\/span><\/span><\/li>\n<\/ul>\n<h2><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">13. Add Schema (product price description, working hours) to search results<\/span><\/span><\/h2>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Schema.org\" target=\"_blank\" rel=\"noopener\">Schema<\/a> is a markup language that helps analyze a site&#8217;s information for search engines. These codes allow search engines to display your site in search results in a practical and eye-catching way, helping you attract a real audience.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">For example, if you have an online store and one of the product pages uses this special method, the user can find out the price of the bike and the number of user comments from your description. The description of this section can be changed based on the search term, which is why this method is called rich results (rich results).<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">One use of structured data markup is to include descriptions of store hours. Examples of this application can be seen on Google Maps.<\/span><\/span><\/p>\n<h4><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">A lot of information can be provided about a business in this way. Example :<\/span><\/span><\/h4>\n<ul>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> The goods you sell<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Store location<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> A video about your product or business<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> working hour<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> List of events<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Product preparation method<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Company logo and<\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">You can make search results much more attractive with the help of HTML or Data Highlighter codes (inserting stars, photos, etc., in Google search results).<\/span><\/span><\/p>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Suggested ways to use this tool<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Suppose you have added a structured data markup feature to your page. You can use the Google Structured Data Testing Tool to test your code. This tool can receive the page URL as a source or copy the code to verify it.<\/span><\/span><\/p>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Use Data Highlighter<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">If you want to structure your site in Google search results without changing the code, you can use Data Highlighter (one of the webmaster tools to determine how the site is in search results, with the ability to display asterisks. This tool is available for free in the Google Search Console or Webmaster.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">When searching the Markup Helper tool, you can find ready-made codes to determine how the site is displayed in search results.<\/span><\/span><\/p>\n<h2>FAQ<\/h2>\n<div id=\"rank-math-rich-snippet-wrapper\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What kinds of optimizations have the greatest impact on Google visibility?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Optimizations that matter include high-quality, relevant content; strong technical foundations (mobile-friendly design, fast loading, secure HTTPS); proper keyword integration and user-intent matching; plus healthy backlinks and authoritative signals.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How often should I revisit and update my site for SEO?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>SEO is ongoing. Regularly audit your site\u2019s performance, check for speed and usability issues, review keyword and content relevance, remove or improve weak pages, and update older posts to maintain freshness.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Does focusing on just keywords still work for ranking on Google?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Keywords remain important, but modern SEO emphasizes context and intent over keyword stuffing. You need to align content with what users are actually seeking, use keywords naturally, and support them with good experience and value.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The first step in putting site optimization in Google results is to make sure Google can find our site. It is better to put the site pages in a sitemap. A sitemap is an XML file notifying Google of new pages or changes to existing ones. Google identifies pages by tracking page links to each [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":24732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1043],"tags":[1084,67,254,3440],"class_list":["post-24729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","tag-css","tag-google","tag-javascript","tag-schema"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts\/24729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/comments?post=24729"}],"version-history":[{"count":3,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts\/24729\/revisions"}],"predecessor-version":[{"id":265227,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts\/24729\/revisions\/265227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/media\/24732"}],"wp:attachment":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/media?parent=24729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/categories?post=24729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/tags?post=24729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}