{"id":24650,"date":"2022-02-05T11:15:38","date_gmt":"2022-02-05T11:15:38","guid":{"rendered":"https:\/\/ded9.com\/?p=24650"},"modified":"2025-11-11T07:36:07","modified_gmt":"2025-11-11T07:36:07","slug":"what-is-the-validity-of-the-domain-or-domain-authority","status":"publish","type":"post","link":"https:\/\/ded9.com\/tr\/what-is-the-validity-of-the-domain-or-domain-authority\/","title":{"rendered":"What Is the Validity of Domain or Domain Authority?"},"content":{"rendered":"<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Domain Authority, or DA for short, is a search engine ranking created by the <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">MOZ<\/a> website. This rating determines the search engine&#8217;s interest in displaying a website on search results pages. The search results pages that a search engine displays in response to its users&#8217; questions are called search engine result pages, or SERPs for short.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">The DA score is from 1 to 100. The higher the score and the closer to 100, the higher the value of that site for the search engine. This means the search engine is more inclined to display that site on search results pages or SERPs to its contacts.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Of course, it should be that Google&#8217;s search engine does not use domain authority. Google does not use this tool from the MOZ company to display sites on search results pages. However, since DA scores websites based on Google-based factors, website owners can use this tool to assess the status of their website.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Many questions need to be answered right now. For example, what factors influence the determination of this score? Or how can the website increase its DA and be introduced to the search engine as a valuable resource for displaying to its audience?<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Therefore, we will answer some of these critical questions in the following.<\/span><\/span><\/p>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">How to check the DA of a website?<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">To evaluate the DA of your site or other websites, you must download the toolbar or the same SEO measurement tool called MOZbar from MOZ.com. This tool is automatically installed on your browser after downloading. It can be <a href=\"https:\/\/ded9.com\/16-best-google-chrome-extensions-for-developers\/\">Google Chrome<\/a> or Firefox. After that, when you enter your site or any other site, you will see the DA information in your browser&#8217;s top or bottom bar.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Alternatively, you can enter the address of your desired website here and see the results and statistics related to that domain.<\/span><\/span><\/p>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">How do you rate the DA of a website?<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">The DA is calculated based on a logarithmic scale of 100. Therefore, increasing it from 20 to 30 is more straightforward than upgrading it from 70 to 80.<\/span><\/span><\/p>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">A good DA, how is a DA?<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">In general, sites like Wikipedia or Google have as many external links as possible. They are in the highest DA. Similarly, other sites with fewer valid external links than these sites have a lower DA.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> The DA of newly established sites that have not been publicly found for a long time is number one.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Having a high DA for a site is indeed a valuable asset. However, achieving a high DA should not be a goal or aspiration for websites. To reach the proper DA, you should look at competitors&#8217; websites and learn about their DA. Then, you have to improve the website&#8217;s DA than its competitors.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">To analyze the DA, one must proceed comparatively. We do not see a website&#8217;s DA and then say it has a good or bad domain. We need to compare that website&#8217;s DA with the DA of its competitors.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">So we can see that in a particular area, one has good and strong external links from a certain number of websites with a competitive DA.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Since the DA is one meter and the benchmark, it is impossible to conclude without comparing a website with its competitors whether it has a good or bad DA.<\/span><\/span><\/p>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Difference between DA and Page Authority<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">In addition to displaying the DA score, the MOZ tool also displays another page Authority criterion. Page validation shows the power and credibility of the site&#8217;s page (URL) if the DA offers you the validity of the entire domain of your website.<\/span><\/span><\/p>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">The technical definition of\u00a0 domain authority<br \/>\n<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">As mentioned, DA is a privilege derived from quality and strong external links available on a website. However, many computational factors are used to evaluate the quality and strength of these external links and calculate the final score in a website&#8217;s DA.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Understanding this is not easy. It directly relates to Google&#8217;s search engine&#8217;s desire to display a website in its SERPs. Because it was easy to figure out the factors influencing the DA, all the websites would know how to get a good DA and be displayed on Google search pages. That way, Google would no longer be as useful as it is today. Because any website that was weak or unrelated to our search term was in front of our eyes, access to valuable and appropriate resources would become unlikely.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Therefore, a website owner must follow only a few do&#8217;s and don&#8217;ts to get the proper DA. After achieving a good DA, the website can be displayed in Google search results to the desired contacts.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">For example, we assumed that achieving a good DA depended only on having strong external links. With this volume of links, a website like Facebook could be an inaccessible source. Transform DA failure. Because the value of all the sites that have links to the profile pages of millions of Facebook users was flowing to the Facebook site, the DA of this site was incredibly low or competitive.<\/span><\/span><\/p>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">How can a domain authority be affected and enhanced?<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">It is impossible and difficult to directly affect the DA and perform an operation to upgrade it. Therefore, to increase or influence the DA, one must pay attention to a category called SEO. What can help us achieve a good DA and compete with other websites in our field is to make our site SEO more powerful in various ways.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">By dealing with SEO and trying to make it more powerful, good can be found on Google search results pages (SERPs) despite being proper.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Of course, another thing you can do to increase the DA of your website is link building. You can increase your authority over time by posting and reporting on websites. It has a high DA and gets backlinks from these reports. However, you should note that link-building should be done naturally. So, if you publish several reports in a month, it will not have any effect on strengthening your SEO and domain authority.<\/span><\/span><\/p>\n<h3><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">What is the reason for the changes in a website&#8217;s domain authority?<\/span><\/span><\/h3>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">Because the rise or fall of a website&#8217;s DA is complex and inexplicably quite transparent, examining the reasons for its fluctuations is also a bit complicated.<\/span><\/span><\/p>\n<h4><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">But in general, the rise or fall of a DA, or even its stability, can be due to one or more of the following:<\/span><\/span><\/h4>\n<ul>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> The growth of links on a website and the calculation of their value have not yet been included in the MOZ system.<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> Stronger sites than the website in question build strong links and attract value. Therefore, the site&#8217;s DA does not change because its competitors are much stronger.<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> The website in question contains links of no particular value to Google. It builds external links through worthless and low-quality sites and links. Therefore, this effort has no effect on its DA.<\/span><\/span><\/li>\n<li><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\"> The website&#8217;s DA does not meet the minimum standards required to participate in the computing system and still needs more effort to be seen by the MOZ system.<\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"fa\" data-phrase-index=\"0\" data-number-of-phrases=\"1\">To become more familiar with the topic of domain authority. You need to be aware of what affects the SEO of a website. See what kind of actions can turn your website into a powerful or hard-working website in the eyes of Google. This way, in addition to creating a strong SEO platform for your website. You will achieve a significant domain authority compared to your competitors&#8217; websites.<\/span><\/span><\/p>\n<h2>FAQ<\/h2>\n<div id=\"rank-math-rich-snippet-wrapper\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What exactly is Domain Authority and where does the metric come from?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Domain Authority (DA) is a score on a scale of 1 to 100 created by Moz to predict how likely a website is to rank in search-engine results relative to other sites.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Does Domain Authority directly impact how your site ranks on Google?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No. Google has confirmed it does not use Moz\u2019s Domain Authority metric as a direct ranking factor. It\u2019s a third-party proxy rather than a signal that Google itself relies on.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How should I use Domain Authority in my SEO analysis strategy?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Use it as a comparative benchmark: assess your site\u2019s strength relative to your niche competitors, evaluate backlink profile health, and identify improvement areas\u2014but don\u2019t chase the number in isolation at the expense of content quality, user experience and relevance.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Domain Authority, or DA for short, is a search engine ranking created by the MOZ website. This rating determines the search engine&#8217;s interest in displaying a website on search results pages. The search results pages that a search engine displays in response to its users&#8217; questions are called search engine result pages, or SERPs for [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":24654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1043],"tags":[3462,3461,3349],"class_list":["post-24650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","tag-da","tag-moz","tag-serp"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts\/24650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/comments?post=24650"}],"version-history":[{"count":3,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts\/24650\/revisions"}],"predecessor-version":[{"id":265232,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/posts\/24650\/revisions\/265232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/media\/24654"}],"wp:attachment":[{"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/media?parent=24650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/categories?post=24650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ded9.com\/tr\/wp-json\/wp\/v2\/tags?post=24650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}