Before answering the question of what is web3, it is better to start with a background.
Concentration on the Internet environment has made many people around the world use it easily.
But the big problem is that the information of billions of people in the Internet environment is concentrated in the hands of a few companies and institutions. These institutions can decide for us what content to see and what content not to see. At the same time, the biggest disaster is that they have full access to all the information of Internet users.
The only invention that can save mankind from this problem is Web3. The third-generation internet destroys monopolies in the web world and the big tech giants have no access to your information.
Emphasizing decentralization of ownership, Web3 gives everything to its users and takes power away from large corporations.
In this article, we will fully explain to you what web3 is and how it affects businesses and customers; So stay with us until the end of the article.
A brief history of the first and second generation internet
Before answering the question of what is web3, it is better to briefly familiarize ourselves with the first and second generation of the Internet.
Most people think that the Internet was invented overnight and has been available to the public ever since. If this idea is completely wrong.
The Internet is divided into the first and second generations, which we will explain to you for a better understanding.
First generation Internet:
In 1989 at CERN in Geneva, Tim Berners-Lee began building the protocols that would create the World Wide Web. He wanted to work with the idea that people from anywhere on the planet could share information in a decentralized manner.
Getting to know Web1
This Berners-Lee invention, which existed from 1990 to 2004, was named Web1.
The first-generation web was mainly owned by specific websites and companies, and users could only read its content without any interaction, and only a few people could produce content within it. The first-generation web was also known as the reading web.
Second-generation internet:
What is the Web2?
The second generation internet was born in 2004 with the formation of social media. People in this generation of the web were not just readers and could experience reading and writing together!
Different companies no longer produced content for users, but platforms were created so that users could interact and share their content.
In this model of the Internet, companies can fully control the traffic and content of users.
Also, the second-generation web created a revenue model based on advertising (such as Facebook, Instagram, Google, etc.). In this revenue model, users do not get any profit and they only produce content. The main income belongs to the companies.
What is web3?
Gavin Wood, the founder of Ethereum, proposed the idea of the third-generation Internet or web3 in 2014 due to the problems that digital currency users had.
Getting to know Web3
The third-generation web increases the security of users and their content, and other users own their content instead of companies. This generation of web, based on artificial intelligence technology, is revolutionizing the internet world.
web3 transforms users’ information and data using artificial intelligence in a form that cannot be hacked and tracked under any circumstances.
What are the advantages of web3?
Ownership:
Web3 uses blockchain technology and decentralization, making content free and eliminating intermediaries.
Unlike the second-generation web, which relied on social networks to store and distribute content, the third-generation web allows users to own their own content. Even users on Web3 can sell their content!
In this generation of the internet, there is no censorship, and information is not recorded in any institution.
Privacy:
With its decentralized identity technology, web3 allows you to fully control your online identity and personal information.
In the third-generation Internet, you have more precise control over your information. You can determine what information about you is available online and who has access to that information.
In web3 everything is encrypted and untraceable.
high security:
Unlike current systems where information is easily copied or stolen without the user’s knowledge, web3 or blockchain technology is safe and without any manipulation.
Users’ information cannot be changed or hacked easily in the third-generation web. Of course, there is a possibility of hacking in insecure web3 programs and users should use well-known programs.
the opportunity:
Web3 projects are open source and anyone can build on other projects. The 2nd generation web worked with limited API access, but the 3rd web works like Lego blocks. You can connect and reuse each part.
This process is called composability, which means that programmers can create something new based on existing projects. Web3 makes innovation very easy.
Better Marketing:
Web3 is based on artificial intelligence and marketers can better understand users’ needs. They show customers exactly the products they are interested in buying. With Web3 users get rid of irrelevant ads because all your information is encrypted and companies can’t see it for advertising use.
What is the impact of Web3 on customer and business communication?
E-commerce is developing day by day. The first examples of e-commerce platforms on the first generation web were a combination of physical and digital stores.
In the second generation web, the model of online stores based on basic solutions and customer opinions was established. In fact, in the second generation Internet, customers suggest products to each other through interaction.
The impact of Web3 on customer and business communication
E-commerce on Web3 aims to create an open, disintermediated and completely customer-oriented economy. Therefore, it has a positive effect on the customer and business relationship. In the following section, you will get to know some of these features and their effects:
Customization:
Online stores in Web3 can offer their products exactly according to the customer’s needs. This shortens the marketing process and reduces its costs.
Custom subscription model:
The subscription model has high flexibility in selling products. This process is done automatically in the blockchain environment, that is, the store offers different products to its target customers automatically and monthly. This process increases customer loyalty and keeps former customers.
Secure payment:
In Web3 internet, all banking transactions are done at the highest level and no third party can see your information.
Actual shopping experience:
Customers in Web3 experience an immersive shopping experience, for example, online stores put their products in a virtual environment for review. This issue causes a big change in the business world.
Conclusion
In this article, we have fully explained to you what the web3 internet is and what effect it has on the relationship with customers and businesses.
Be sure that the arrival of the Internet in web3 will cause a revolution in businesses. The third generation web makes everything transparent and customers can clearly see all the information in banks, stores, etc. All these features increase the trust of the audience.
Certainly, web3 is a window to enter a decentralized future and humanity is still at the beginning of this technology