The importance of SEO and its impact on improving the site’s position among Google results is not hidden from anyone. Because SEO is a trick to synchronize the content of the site with the algorithms that search engines consider for ranking sites. This issue has caused site managers and internet businesses to attach special importance to SEO and seek to hire experts to do this. So the importance of SEO and its role in the success of the site cannot be denied.
Of course, learning such a specialty is not so easy and it is necessary to participate in one of the best SEO training courses. But the question is how to identify the best SEO course among dozens of training courses available on the internet. To get the answer to this important question, stay with us until the end of this article. We are going to introduce you to one of the best of this course in addition to listing the features of the SEO course.
Why is Participation in SEO Courses Necessary?
Search engine algorithms are constantly changing and updating. For example, maybe Google’s criteria for ranking sites will change after some time. So, in order to learn about the new Google criteria and to always synchronize the content of the site with them, we need to learn SEO and participate in these courses. Of course, SEO can be seen as a lucrative job. Because website managers usually hire experts to control SEO.
To be professional, it is necessary to choose the best SEO course and participate in its training classes. Because if you are going to trial and error and self-learning such a specialty, you will lose a lot of time. So, the best option to earn money from such a specialty and to reach a suitable income is to participate in SEO training sessions of professional professors and save time.
Of course, among the participants of the SEO course, some people own the site themselves and prefer to learn such a specialty themselves and do SEO-related work instead of hiring an SEO person. Of course, if you don’t have a problem with time, this work is much more economical than hiring an SEO person. For example, once and for all, you will participate in the SEO magic course and you will not need to pay additional fees.
What are the Characteristics of the Best SEO Course?
There are different types of SEO training courses on the Internet, each of which has its conditions and features. Each of these instructors claims to hold the best SEO course. But our task as a person who intends to learn SEO is to compare the conditions of the courses and the work resume of the instructor of this course. In addition to these, considering the following points can also be your guide in such a choice.
1- Research about the course instructor and the results of his performance
The important thing in choosing the best SEO course is to check the teacher’s background. Many people decide to record a video and sell it just by having some basic information about SEO. But SEO is a skill with its own complexities. So, until the teacher does not enter the work and faces the challenges of this work, he cannot be considered a professional teacher.
Because a professional instructor is well familiar with the details of SEO work and its direct impact on the development of the site. Most of the professional instructors have experience in setting up a website and optimizing it. So in short, once an SEO teacher can be considered a professional who has tasted and experienced this work hot and cold. So if you are looking for the best SEO training course, be sure to check the instructor’s background and achievements.
2- The completeness and comprehensiveness of the course headings
The first and most important factor in choosing the best SEO course is to pay attention to its educational topics. Because there are several different models of SEO courses, you should choose one according to your needs. In some of these courses, only SEO concepts are taught.
In another way, the main goal is SEO content training, which deals with optimizing the content of the site.
But the best SEO course is a course that is comprehensive and covers the optimization of all parts of the site. That is, at the end of the course, the participant will have the ability to set up an SEO strategy, implement it, work with SEO tools, and measure the final performance. In a comprehensive course of SEO training, usually all the following topics are taught:
● Keyword research training
● Technical site optimization and technical SEO
● External site SEO techniques and link-building
● Teaching basic SEO principles and its main concepts
● Internal site SEO and content optimization
The Difference between specialized and comprehensive courses
You might think to yourself that there is no need to learn so many specialties and the comprehensive course is not useful for you. But this will increase the cost of the course and prolong your training period. Because the cost of participating in a comprehensive course is much lower than the sum of separate specialized courses. On the other hand, maybe at first, you are just looking to learn internal SEO and site optimization.
But after a little work in the field of SEO, you will realize that site SEO is not only limited to internal content optimization. So you must look for other foreign SEO courses and so on. So spending once and becoming an expert is much better than separate specialized SEO courses. “SEO Magic Course” is an example of a comprehensive and accessible courses for participants.
3- Providing concrete examples of the project
The effect of teaching with examples is much more than theoretical teaching. For this reason, some professors use concrete examples to convey the concept while teaching. This trick is also present in some SEO training courses. That is, after explaining each topic and a new topic, the teacher gives an objective example for it. Or he starts a new project at the same time as he starts the training classes and advances each step of it with his students. Or the instructor implements all SEO principles on his site and improves the site’s ranking.
Undoubtedly, the effectiveness of this method of education is better than theory and professor-oriented classes. So before you spend money on a training course, make sure that the teaching is accompanied by concrete examples.
4- Paying attention to whether the course is in person or online
Usually, SEO training classes are held in two ways, face-to-face and online. The online course is held in two ways: webinar or presentation of educational videos. Each of these educational methods has its own advantages and disadvantages. For example, everyone can’t attend face-to-face classes.
For example, the courses that are in the form of educational videos, no longer have time and place limitations. Or if the professor holds the sessions as a webinar, there will be no need for physical presence. As a learner, you should pay attention to its educational method before choosing the best SEO course and paying any fees.
5 – Opinions of previous SEO course participants
It may be safe to say that the most important way to find a good SEO course is to ask people who have already attended these training sessions. This issue is the same as the comments of users when buying products from a reputable site such as DigiKala. Because an experienced buyer should pay attention to user opinions before finalizing his purchase. For example, to what extent are you satisfied with the purchased product and do you guarantee its quality?
The story is the same for SEO courses. Because someone who has already participated in the training classes of a certain teacher knows the quality of the course well. That is, he knows to what extent the teacher has mastered the subject and how powerful is his transmission. Either the teacher’s teaching method is based on theory or doing practical work. This information can be obtained by inquiring about the previous courses and reading the reviews of the previous courses of the respective lecturer.
6- Comparing the cost of courses
SEO is a valuable and key skill, the basic implementation of which can multiply the site’s income. Therefore, to learn such a valuable skill and participate in the courses of a professional master, it is necessary to pay. Because it is not so easy to access the years of knowledge and experience of a professional SEO expert. Even one of the principles of professional activity is to pay for the specialization that you intend to learn.
Of course, a large part of the value of an SEO course is determined by the teacher himself. That is, we can expect our students to value the course when we value our profession. It does not seem very interesting to try to attract customers by selling our courses cheaply. Of course, there is an opposite way for this. That is, the high cost of participating in the SEO course cannot be a guarantee for the quality of its educational content. So before buying and participating in the best SEO course, compare its cost with other courses. In general, pay attention to what services you are going to receive.
7- Considering the length of the course
Maybe it is not very logical to compare the quality of training with the number of hours of an SEO course. Because the way of expression and their power in conveying concepts are not the same. But considering the number of topics in a comprehensive SEO course, it is easy to understand that teaching all these concepts in 15-20 hours is not reasonable.
8- Will an official certificate be given at the end of the course?
The conditions of some SEO courses are such that after completing the training hours, they issue an official certificate to their learners. Of course, having a degree in such a specialty is not very important. Because having a degree and being a professional are two separate concepts. There are many people who, despite having an official degree, do not have the necessary expertise to do the job. On the other hand, what matters to webmasters is your expertise, not having an official degree.
9- The amount of course support and communication with the instructor
After completing the course and starting SEO, you will face a series of challenges. So, to overcome such challenges, you must have an experienced guide. This has made SEO professors to provide support services to their learners even after completing the course. This support is done in different ways, such as online response, holding periodic webinars, considering consultation hours, etc.
Conclusion
In this article, we introduced you the tips that are necessary to choose the best SEO course. Of course, this list is only a suggestion and can be completed with your constructive comments. Maybe even a course that has all these valuable features will not be found at all. So you should choose the best option for you by browsing the internet and comparing the conditions of SEO training courses. An option that is the best choice among similar courses in terms of price and educational method.