Artificial intelligence in SEO refers to the set of tools, technologies, and algorithms that are used by computers and intelligent systems to reach correct and better decisions by using big data and analyzing a large amount of information.
The most important applications of artificial intelligence in SEO
With the advancement of artificial intelligence (AI), it has the ability to more accurately examine and analyze the information contained in web content and user behavior. This can be very useful for improving SEO and getting a better position in search results. Among the most important applications of artificial intelligence in SEO, the following can be mentioned:
1- Data analysis
By using artificial intelligence AI, you can automatically and accurately check the data of the site and evaluate characteristics such as age, gender, geographical location, and desired products of users.
2- Content Optimization
According to data analysis, artificial intelligence can optimize content production in a way compatible with users’ needs and search engine algorithms.
3. Prediction of future searches
By analyzing the results of previous searches, artificial intelligence can predict future searches and translate site content in an optimal way that is compatible with future conditions.
One of the important things in using artificial intelligence in SEO is optimizing and empowering search algorithms. Search algorithms use big data and analyze a large amount of information, and with the improvement of data processing by artificial intelligence, the obtained results will also improve. Also, artificial intelligence can improve the user experience of site users by improving site blog data.
In general, the use of artificial intelligence in SEO can lead to improved SEO, increased site traffic, and improved user experience.
What is artificial intelligence?
Artificial intelligence refers to a set of techniques and algorithms that use information and input data to gain the ability to make decisions and perform difficult and complex tasks. The main purpose of artificial intelligence is to simulate human creativity, cognition, decision-making, and learning.
Artificial intelligence is widely used in industry, medicine, transportation, engineering, space, robotics, and many other industries. For example, by using artificial intelligence, it is possible to guide cars in transportation systems without any human intervention automatically.
Genetic algorithms that use evolutionary optimization techniques to improve performance under the current environment. Decision-making is a machine learning algorithm used to make sense of complex data. This algorithm examines conditions and details using input data and then chooses decisions.
As for the execution stage, artificial intelligence can be done manually (guided) without human intervention. In both cases, AI performance is improved by accuracy and value.
Also, artificial intelligence uses technology and data to analyze issues and challenges better. Considering that data is increasing rapidly, artificial intelligence will be very useful and practical for many industries in the near future.
In the end, in short, AI artificial intelligence includes machine learning, neural networks, information retrieval, data mining, speech production lines, robotics, differential calculus, etc. By using artificial intelligence, it is possible to respond to the needs of society with intelligent decisions.
AI goals
The basis of artificial intelligence is to define human intelligence and its way of working in such a way that a machine can easily implement it and perform the tasks assigned to it correctly. The purpose of artificial intelligence is actually based on three foundations:
- Learning
- Reasoning
- Understanding
Artificial intelligence (AI) is a broad branch of computer science concerned with building intelligent machines capable of performing tasks that normally require human intelligence. Artificial intelligence is an interdisciplinary science with multiple approaches but advances in machine learning and deep learning are creating a paradigm shift in almost every part of the technology industry.
The difference between artificial intelligence and programming
In programming, we make known and specific inputs, and by using conditional commands like if and else, we can solve the equations and reach the desired result, but the problems that are solved by artificial intelligence benefit from a large variety of inputs. That’s why we can’t use programming. Normal covered all aspects, such as a voice-to-text conversion system or face recognition, whose input data is very diverse; that’s why we have to use artificial intelligence models to do these things.
How is artificial intelligence trained?
Today, artificial intelligence systems become intelligent with the help of machine learning and deep learning and can learn and be trained. We will introduce each of them below.
Machine learning
Machine learning is one of the subsets of artificial intelligence that allows systems to learn and improve automatically without the need to do special programming for that specific learning. The main focus of machine learning is to develop programs that can access data and automatically use it to learn the system itself.
In machine learning, the learning process begins with observations or data. The system uses examples, direct experiences, recipes, etc., to reach a certain pattern, and based on that pattern, it starts making decisions and solving problems. The main goal of machine learning is to allow the computer to learn automatically without human intervention and help and to adjust its behavior based on observations and data.
There are many different algorithms for machine learning, and every day, hundreds of new algorithms are produced in this field. Usually, these algorithms are classified by learning style (supervised, unsupervised, and semi-supervised) or according to their similarity in form and function (such as classification, regression, decision tree, and clustering). , deep learning, and…) are grouped. Regardless of both groupings, all machine learning algorithms usually operate in the following areas:
- Representation: A set of classifiers or a language that the computer understands.
- Evaluation: Also known as objective performance/scoring.
- Optimization: search method; Often the classifier with the highest score.
The fundamental goal of machine learning algorithms is to interpret data and generalize learnings beyond the trained examples successfully.
Deep learning
Deep learning is a type of machine learning and artificial intelligence that actually imitates the way the human mind learns a certain subject. This learning type is an important element in data science, including statistics and predictive modeling. Deep learning is very useful for data scientists who are tasked with collecting, analyzing, and interpreting large amounts of data, making the process of data analysis and interpretation faster and easier.
In a way, it can be said that deep learning is actually the same as machine learning in such a way that at the level of complex tasks, representation, or abstraction, it performs learning for an artificial intelligence system. In this way, the machine gets a better understanding of existential realities, and It can identify different patterns. At its simplest level, deep learning can be seen as a way to automate the analysis of predictions.
You need to be familiar with neural networks to identify how deep learning works. This type of learning is actually the same as learning through neural networks, which have many hidden layers, and the further you go into these layers, the more complex and complete models you get.
Types of artificial intelligence systems
Weak AI
An AI system that is only able to answer simple questions in a defined manner is called weak AI.
Strong artificial intelligence
Artificial intelligence systems that are capable of performing a wide range of everyday human activities, including natural language processing, imaging, face recognition, taking images, and interpreting them, are called strong artificial intelligence.
Self-sustaining artificial intelligence
Self-sustaining artificial intelligence systems have the ability to learn automatically, evolve, and improve their efficiency. This artificial intelligence system is able to produce better and more optimal output by using its past experiences and trying to improve performance by considering errors.
Knowledge-based artificial intelligence
Knowledge-based artificial intelligence systems try to process and interpret concepts in specific subjects by displaying knowledge, using learning algorithms and natural language processing. For example, these systems perform Internet searches to answer questions.
Vision-based artificial intelligence
Using images and videos, vision-based artificial intelligence systems can process them to recognize and analyze specific elements. These systems can have better performance in identifying biological features, face recognition, medical image recognition, and security systems.
What is the impact of artificial intelligence on SEO?
Artificial intelligence or AI does not directly affect SEO or search engine optimization, but this technology has the ability to improve and increase the efficiency of SEO. Below, we explain how artificial intelligence affects SEO:
1- Natural language processing (NLP) and conceptual understanding
Artificial intelligence has improved. This technology can analyze the texts well and find the best keywords for web pages and other content. The presented content can be analyzed using NLP and AI as an answer to the user’s search.
2- Accurate analysis of website traffic
Artificial intelligence has the ability to analyze and check the real performance of users on the website. This feature helps website administrators to have access to things like page bounce rate, type of devices used, popular content, and other issues that help improve SEO and user experience.
3- deal with long keywords
By using AI and NLP, it is possible to identify additional keywords or long keywords that may have been used to increase the ranking of the website to avoid the problems of repeating the order of key content creation.
4- Target identification
By analyzing social networks, artificial intelligence can identify users who may be transferred to a business-related site. This is very helpful for preparing relevant and effective content and is an opportunity to analyze user behavior and communicate with customers in digital marketing.
Also, combining artificial intelligence with SEO can improve site ranking in major search engines such as Google.
How does artificial intelligence affect Google’s algorithms in SEO?
As one of the advanced technologies in the digital world, AI is effectively recognized as one of the key factors in improving Google’s algorithms in SEO. By using artificial intelligence algorithms, such as neural networks, Google is able to more accurately and quickly understand the information of sites and their contents and achieve higher quality content.
In addition, artificial intelligence can improve broader searches on sites and optimize SEO. As a result, sites that include quality content with an understanding of SEO principles and artificial intelligence principles can get the most benefit from SEO and Google searches.