If you have recently become interested in SEO or have heard the name SpamScore in any way, you may be wondering what SpamScore is or how it will help you optimize your website. In this article, we will examine step by step what SpamScore has helped our website and what its steps are. We will also discuss what points to pay attention to to lower your site’s spam score. So stay with us on the web.
What is Spam Score?
To better understand this concept, it is better to get acquainted with the concept of Google penalty first. When your website does not follow Google’s internet marketing rules and strategies, your site will be recognized as wrong, and Google will warn your site, and in case of repetition, your site will be penalized or fined. Spam-score measures the errors that Google gives to a website and helps you to check the relevant warnings and improve your site’s SEO by fixing these problems. In simple terms, SpamScore analyzes your website’s subdomains with the help of Google and warns you if it detects fake websites and invalid and suspicious backlinks. In Spam Score, a flag is considered for each problem (up to 17 flags, according to the figure below) and your website is given a score between 0 and 100. The more flags and the closer this score is to 100, the better your website. There will be more spam, which will have a negative impact on your site’s ranking, and it will be more likely that Google will fine and block your site.
- A score of 0%-30% and 0f-4 flags are considered low spam.
- A score of 31%-60% and 5-7 flags are considered moderate spam.
- A score of 61%-100% and 8-17 flags are considered high spam.
What is Moz and how does it help reduce spam score?
The Moz website, which is one of the most reliable websites for reviewing and analyzing SEO sites, provides spam score technology to SEO experts and site administrators to check the amount of spam on their website and try to reduce it. You can see some of the services provided on this website below:
Link Explorer
On the Moz site, you can search your website link through Link Explorer to find out how many of your website links are spam. With the help of the tools of this site, you can analyze the links of your website well and reach useful results that will increase the traffic and credibility of your site.
Keyword Analysis and Domain Analysis
Domain Analysis and Keyword Analysis are two other tools that help us measure the performance and quality of the site’s domain and keywords. It is enough to give the desired link to the site so that the domain of the said page will be checked and analyzed in a fraction of a second.
MozRank and MozTrust
Mozrank measures the number of quality links, and Moztrust only checks their trustworthiness. To view MozRank and MozTrust scores, go to Moz Site Explorer and give the explorer the link to the page or pages you want to analyze. Then you will find some menu options on the left sidebar of the site.
Comparison of MozRank and MozTrust
Simply put, the more other sites backlink to your web page, the higher your MozRank. MozRank is presented on a scale of 0 to 10; 0 is the lowest and 10 is the highest score. Basically, this number shows how much link value our web page has. Both MozRank and MozTrust work based on algorithms developed by search engines. These two tools help us to understand what content is likely to have a better rank and ultimately help us to have better SEO and get a lower spam score by editing and rewriting the content of our website.
Of course, these are just some of the free services that this website provides. To see more services, you can become a member of Moz and use the exclusive services of the site.
How is spam score calculated?
To calculate the spam score of each page, the API (software programming interface) considers various signals. These signals are generally sent by your website to Google and other search engines. Some of the most important causes of these signals and their impact on spam scores can be seen below:
1. The length of the domain name (including TLD) should be less than 3, equal to 3, or more than 20 characters, which has more than 10% impact.
2. The main domain contains more than 2 or equal to 2 numeric characters.
3. The subdomain contains more than 2 or equal to 2 numerical characters with more than 20% impact.
4. The domain contains one of the TLDs associated with spam websites, which has more than 20% impact.
5. The page title should not include link tags or scripts from reliable sources (such as Google) that have more than 20% impact.
6. The page title should include link tags or scripts from reliable sources, which has a 5% negative impact.
7. The page contains a meta tag that has a 15% negative effect.
8. The page contains contact information with a 20% negative effect.
9. The page should use the canonical tag (Rel=Canonical tag), which has a 20% positive impact.
10. The website should use the insecure HTTP protocol instead of HTTPS, which has a 30% positive impact.
11. The page does not have a title tag or its title tag is less than 30 or more than 65 characters, which has a 5% positive impact.
12. The page has a title tag and the title tag is more than 30 or less than 65 characters, which has a 5% positive impact.
13. The page does not have a description tag or its description tag is less than 40 or more than 200 characters, which has a 5% positive impact.
14. The page has a description tag and its description tag is more than 40 or less than 200 characters, which has a 5% positive impact.
15. The page has more than 10 keywords in the meta tag, which has a 15% positive impact.
16. The page has more than 100 external links, which has a 20% positive impact.
17. The page has more than 500 internal links, which has a 15% positive impact.
18. The ratio of external links to internal links should be more than 3, which has a positive impact of 15%.
The Effect of Spam score on SEO
SEO is the process of optimizing your website. The higher the spam score, the more faulty the website page is; So a high spam score reduces the SEO quality of your site. In addition to SEO, it should be known that uploading unauthorized content, such as adult content or using copyrighted products without permission, will also increase the spam score and your site will receive a lower rank. As a result, Google will give your website a negative rating, and if it is repeated, your website will be banned. If the spam score is high, web crawlers or Google bots will not display your page and you will have very low traffic. Therefore, if you want your website to appear in the search results and be easily accessible to the public, you should pay attention that the spam score of your website is not more than 5%.
Solutions to Reduce spam score
If your site’s spam score shows a percentage between 31 and 60, you should reconsider the quality of your website and try to reduce this number. But if the percentage shown is between 1% and 30%, the quality of your site is acceptable; Because as we mentioned above, this number is considered as a low spam score. But some of the things that can help you understand why your website was detected as spam and try to eliminate it, you can see below:
- First title of the page: The title of the page specifies the content of that page. This title should neither have too many words nor too few words. You should also use the main words of your article, or focal words, in the title of the page.
- Number of pages: To improve the ranking of the site, you must pay attention to the number of pages and of course their contents; Because the number of pages is directly related to the rank of your site and getting positive and negative points in spam score.
- Meta description: If the length of your meta description seems too long or too short, it will be a negative point for your site. So write the meta properly and make sure to use keywords in it.
- Font: Use standard fonts for your site that can be recognized by Google. Also, use different sizes for your main, second and third headings.
- Domain Name: Domain name is very important. You can use different domains for your website such as com, ir, net, org, etc. Also, use words that represent your profession in your website name and try not to use numbers in your domain name.
- Buying a domain: When buying a domain, you should pay attention to various points. Before buying a domain, be sure to analyze it and find out about the possibilities and general rules of the domain. If you buy a bigger domain, it will be very difficult for you to do SEO and optimization in that domain. Also pay attention to the penalties. Punishments can be in different forms. For example, if Google gives your website a negative rating, or bans you, you will be penalized. So whenever you want to choose a domain, only buy domains with a spam score of less than 5%.
- Age of the site: If your site is old and has many contents in different fields, the number of backlinks should be high and of course sufficient.
- Internal link: Use internal link to promote your site. By linking from the current page where the user is to another related article published on the same site, the user’s attention is drawn to other content on your site and he spends more time on your site, which increases your site traffic. also helps
- External links: Another cause of spam is too few or too many external links. Improve your site’s ranking in search engine results pages by using reliable and prominent external links.
- Attracting users: If a site cannot meet the SEO factors, it will become a low-visited website, which is one of the important reasons for being known as spam. In fact, if you have a website with low traffic, Google may consider it as an invalid website.
- Website Content: The website content must be flawless and contain complete information about everything uploaded on the site that comprehensively expresses your topic. You should increase the appropriate and valuable links of the site; Because no matter how perfect the content is, if you don’t pay attention to the rules of link building, it will not have value and eventually the spam score of the site will increase. You should also use simple words that can be understood by every user of your website.
- Interaction with users: Be sure to enter the contact number, email address, social network address and location address on your site so that the user can contact the site support if needed. This way, you will get good feedback from Google.
Any website that wants to be easily accessible to the public and ranked in search engines must have a low spam score. In this article, we tried to comprehensively and usefully examine all topics related to spam score. Now it’s up to you how to keep this score low on your website and try to SEO your site so you don’t get a warning from Google. By following the tips mentioned above, you can effectively reduce your spam score and make your website stand out and credible. Thank you for being with us.