What makes SEO of a site difficult is that Google is one roof and two breaths of air! But what does it mean? When you want to follow Google’s rules to get good rankings in Google, you have to wait for years, and you may never reach your desired position; Because many people get good grades by breaking the law!
With gray hat SEO, you become a wolf in sheep’s clothing! It means that you use black hat SEO methods and techniques that Google thinks you used white hat methods.
If you want to bypass Google and use unscrupulous methods, Google will remove your site from the results as if it never existed. But wait.
We also tell you the third solution to not get penalized nor grow old waiting for good results, and that is: using gray hat SEO!
But what is gray hat SEO and its techniques, and how to be successful with gray hat SEO is a topic that we will discuss in this article?
If you also like to use gray hat SEO and develop your online business, stay with us until the end of the article to provide you with gray hat SEO techniques and our own experiences.
What is gray hat SEO?
If you have read our article on what SEO is, you have become somewhat familiar with gray SEO. If you have not read it, it is okay; you will learn more in this article.
If we want to define gray SEO, we have to say that it means using methods that don’t burn skewers or grill! More precisely, it means using black hat methods that are still unknown to Google, and Google does not know the difference between them and white hat SEO!
If you remember, we talked in detail about the rules and techniques of white hat SEO and white link building in the article “With white hat SEO, your hair will be the color of your teeth.”
You can’t wait forever for a site to be found; maybe it will give you a link! Whether the link is useful or not; So you need to go underwater a little!
But don’t think you can go and pay sites to link to you; you can be successful! The Penguin algorithm will arrive immediately and seal your site.
It is better to go for gray link-building methods; From time to time, buy a quality link from reputable sites so that Google thinks that the sites themselves gave you these links; In this case, the probability that Google will find out about your link building is very low.
You are probably familiar with the concept of gray SEO up to this point; It is better to get acquainted with the techniques of this popular SEO.
Gray hat SEO techniques
We will mention the gray SEO methods below. The methods we express are the result of our knowledge and experience, but you should pay attention to expertise!
Without prior knowledge and background, we do not recommend using these methods:
Redesign your site and update pages
In White Hat SEO, we said that updating content is one of the ways to get noticed by Google; Now we want to make the story a little darker; Dark gray! You can redesign your website so that Google algorithms think you are updating your content.
Since major changes are made in site programming code, Google assumes you are updating your content.
Google likes to show users sites that value the audience and constantly update their content, so you can increase your credibility.
You can even update your old content by adding 100-300 words or an image to the text.
The point that you should pay attention to in the meantime is that your updates should not hurt the user experience, So do this with utmost care and obsession.
How do gray hat link building?
We talked to you about gray link building a little earlier. Still, since link building and off-page SEO are very sensitive and Google is very sensitive about this issue, we decided to tell you the necessary safety tips.
So read the following points carefully, so you don’t get into trouble.
Buy quality reports
Reportage means advertising; When a site links to your site using a text, video, photo, etc., it is called a report.
For reporting, you should pay a fee to reputable sites such as news agencies and ask them to advertise your site.
You are probably saying to yourself that this is not a problem. But from Google’s point of view, this is a problem; Because you didn’t get this link naturally, but you paid for it.
In general, Google has a problem paying others to grow the site (well, it has click ads; it likes you to pay itself!)
So that buying a report does not cause a problem for your site, try to buy a link from powerful media and then put the link in the report’s content.
Reportage has other benefits for you, which we will tell you below:
The first use of the report is that the credit of the site where we publish the report is transferred to our site (of course, if the link is a follower).
Apart from the transfer of credit, users of such popular sites see our report and enter our site, and if our site is good, they become new customers.
If your content has the necessary standards, it can be shown to other users in the first results of Google, and more entries will enter your site.
Other sites that try to copy your content from sites, such as news agencies, will cause your link to be published more, and your site’s credibility will increase.
Report writing requires special skills to be written in such a way that Google does not notice that it is advertising.
Do not reveal what we say here in the flesh to anyone!
The point we want to tell you in this section is that it is said in SEO courses that it is never free! So be careful and do it before your competitors.
We have a technique called multi-node or pyramid linking; In this gray hat link-building technique, when you buy a report from a reputable site, after publishing your report, you start buying backlinks for your report page! In this way, you will increase the credibility of your reporting page, and as a result, the credibility of the links inside the report will also increase.
You can repeat this on another level: buy backlinks for purchased backlinks for your report page!
Buy expired domains
If you have a house and have children, whatever domain you have that has expired, give it to me! You are probably thinking to yourself, what is the use of expired domains?
Many sites have been operating for a long time; after some time, their owner gave up and did not renew the domain.
You can buy such domains and link to yourself from them and increase your referring domain.
Be sure to pay attention to the credibility and domain authority of the domain you buy to create good links.
Another thing that needs to be said is that maybe in the future, Google will recognize this work as black hat SEO and penalize it. But for now, it can be concluded, at least for multi-node linking.
Don’t forget the marketing comment.
Google likes your content to attract users’ attention and interact with users; it doesn’t matter if the comments are positive or negative; the important thing is that it is a comment; Commenting is a white hat SEO method that you can gray out a bit!
You can ask your friends and acquaintances to leave comments for you, But this should be done naturally so that Google does not suspect the user’s activity.
Pull the link up!
In recent years, we have seen many jokes and humor on social networks with the phrase “upload link.”
Popular pages on social networks such as Instagram used to advertise various sites, and by placing the site link in the story, they asked their followers to enter the link (don’t get me wrong, this is still done).
When a site has input from social networks, Google likes that site more and pays attention to it; If you have a website, be sure to be active on social networks as well; Because Google considers your social network activity and your interaction with users.
You can advertise on social networks and ask friends and acquaintances to share your posts.
Conclusion
In this article, we introduced some gray hat SEO techniques and methods to you; We recommend that you do not use these techniques without knowledge and background and try to complete your information in this field and then start using gray hat SEO.
The list we put here is the most important and effective gray hat SEO techniques, but there are more tricks and techniques in this field; If you know more techniques, share them with us in the comments section and help complete our checklist.