Google has different services based on advertising, which Google Ads was created to advertise and Google Adsense was created to advertise and earn money from displaying ads; In this article, we will talk about what Google Adsense is.
Millions of users use the Google search engine throughout the day to find the results they want on websites; The high volume of users and their search in this company has made it the best place to spend digital advertising budget.
Google Ads service is a service through which websites can advertise in the form of clicks and banners; For example, they can be in the first row of users’ searches in special keywords or display a banner on different websites based on their needs; But the issue in this article is the same websites that display advertisements.
Imagine you have a website that hosts many users on your website on a daily basis; On the other hand, there are businesses that want to introduce themselves to your users. In this situation, through Google Adsense as a publisher, you can display the ads that businesses register through Google Ads on your website and earn money for viewing and clicking on those ads.
In the rest of this article, we will discuss topics and answers to questions such as what is Google Adsense, creating a Google Adsense account in Iran, and how to activate Google Adsense.
What is Google Adsense?
Google Adsense is Google’s advertising service for publishers; This service allows website owners to display banner, text and video ads on their website and thus earn money.
Publishers in Google AdSense can earn money in two ways: CTR and CPM; One of the points that doubles the appeal of Google Adsense is that website owners can choose the ads they display on their website through Google based on the relevance of the ads to their website content; For example, if you own a website in technology, you can display advertisements in the same field on your website to your users so that in addition to increasing the click rate of the advertiser, you do not bother your audience by displaying irrelevant advertisements.
Now the question that arises is, what are the two mentioned methods of CTR and CPM? Advertising in the form of CTR or Click-Through Rate is considered to earn money from displaying advertisements per click; It means that you earn money for the average number of clicks you had in a certain period of time from displaying the ads on the displayed ad, and with each click that the user makes on the Google AdSense ad on your website, your income increases.
The CPM or Cost Per Mile method is that you earn money for every 1000 views (Impression) from Google Adsense. In this method, the user of your website does not need to click on advertisements; Just by opening your website page and seeing Google AdSense ads, you will earn money.
Another question that may arise for users about Google is how much is the income from Google ? Unfortunately or fortunately, this question does not have a clear and correct answer, and the amount of publishers’ income can depend on the amount and type of traffic that the website has, the number of ads that the publisher places on the website, the type and number of website content, the position you consider for Adsense ads on your website. And the type of contacts who visit your website should be variable.
What are the types of advertising methods on the Internet ? Read about it in our other articles.
Creating a Google AdSense account
Creating a Google account is generally a simple process, but creating a Google account in Iran is legally not possible due to Iran’s embargo; But it is not impossible to bypass it!
The question that arises for Iranian users is how to activate Google ; The registration process and terms of use of Google Adsense are as follows:
1- Having a website in a language other than Farsi
Obviously, to earn money from Google requires having a website to display ads, which must be in a language other than Farsi due to sanctions. The most common language in Google is English, but you can also operate in Arabic, French, German, Chinese, Bulgarian, Chinese, Polish, Turkish, Russian, Hebrew, Hindi, Portuguese, Hindi, Greek.
Another point to keep in mind is that to use Google , at least 6 months must have passed since the creation of your website; Therefore, in this period of time, try to produce quality and SEO content.
2- Creating a user account in Adsense
You can easily create an account through the website https://google.com/adsense. It is also possible to create an AdSense account through the Gmail you have, but our recommendation is that if you live in Iran, create another Gmail to operate in Google and create an account in Adsense with that Gmail.
Note: Since it is not possible to enter Google through Iran’s IP, you must use IP change tools; But our advice is not to take the risk of using free tools and be sure to either use quality non-free IP change services without DNS Leak or use Google through a VPS.
3- Adding the Google code on your website
To be accepted in Google AdSense, Google needs to check your website and your content to comply with Google rules; This should be done through the code provided by Google AdSense so that Google robots can check your website and your content.
4- Set payment and identity information
The thing that makes it more difficult for Iranians to create a Google account is that Google requires you to have a real address and phone number, and you cannot use a fake address and phone number; Because Google sends a code in the form of a letter to the place introduced by you, which you have to authenticate yourself by entering that code in the Google system.
In addition, Google also asks for your bank information to deposit the earned income to you when you request a settlement, which is usually not acceptable for Iranian bank accounts.
Since it is not possible to create Google in Iran, for Iranian users, we recommend that you talk to one of your friends and acquaintances outside of Iran to enter the identity information of that person who is a resident of a non-Iranian non-sanctioned country for this step. .
Types of ads in Google AdSense
Google has provided different types of advertisements for publishers, and the income of each type of Google advertisement can be different; In addition, the place you choose to display ads can have a significant impact on earning money from Google .
1) Ads based on search
In this type of advertising, the publisher can display ads based on searches for a specific keyword on their website. For example, a publisher can advertise in this way for a mobile store, when a user searches on their website, they can display ads for “mobile shopping”, which has a very high click-through rate.
2) Advertising based on content
In this way, advertisers target users who are looking for a specific content or topic, and publishers can display ads related to their activity and the content they have produced.
In this type of advertisement, the publisher can place text or gif/video with different sizes of advertisements on his website and can advertise in two ways: CPC (pay per click) and CPM (pay per thousand views).
3) Advertisements based on video
If a publisher has a video hosting website or produces and displays video content on their website, they can use this method to display video ads before the actual video starts playing. (Similar to the advertisement display mechanism in the YouTube video streaming service)
The point that publishers should keep in mind for using this type of advertisement in Google is that it is only possible to advertise based on video if the publisher uses his own player on his website and if the video is uploaded on YouTube and in If the website is embedded, it will not be possible to use this type of advertisement.
4) Page Level advertising
In 2016, Google developed Page Level ads focusing on mobile phone users, and these types of ads are only displayed when the user experience is good. Page Level ads display ads to the user in two ways:
1- Advertisements in the form of a strip banner on the entire website (which can also be hidden)
2- Full page ads, before the user enters the next page
The amount of income from Google Adsense
The amount of income from Google depends on many factors related to your blog or website. Including :
- The amount of traffic or input to your website
- The location of the ad on the website
- The type of advertisement used on the website
- The quality of the content produced on the site
Conclusion
Earning money through Google is one of the most attractive and profitable methods common all over the world; But unfortunately, Iranians are legally deprived of this method. If you can use Google to earn money by bypassing the sanctions and using the identity information of one of your relatives who lives outside of Iran, you will definitely have a sweet and attractive income waiting for you