What is Local SEO link?
Local link is a capacity that we want to introduce our business in a city or a neighborhood or a part of geography to people in that area.
And the purpose of local link creation is the same. In this post, we will review the ways and methods of checking and creating local links.
The traditional thought process when we think about link building is that we want highly authoritative domains to link to our websites.
And we want them as much as possible. However, getting backlinks for smaller websites can be very challenging, especially if no one has heard of you. If you are tasked with building links for a local store such as a brick and mortar or service area business, it is important to understand the relevance of links. Local links are intended to show that others related to the local area trust or endorse your business.
Local SEO experts typically focus on the following:
- Correction of NAP information (name, address, phone number)
- Create a list of citations
- Creating hyperlocal content
- Creating links from local area websites
All these tasks in order to build presence in the SERP for local terms in the Local link package with Google Business Profiles. And organic search results for local keywords.
When acquiring local links, try to focus on the following:
- Return to your location page or the most relevant backlink page.
- Make sure there is some kind of CTA on the linked page.
- Websites in your particular local area may not have a very reputable site. They may be small themselves.
Don’t focus on link metrics like DA for localized sites.
Even if a website has a low DA, getting a link from them may be more valuable than Forbes, Huffington Post or New York Times, simply because they have influence and are relevant to your niche market.
While it’s always great to get big links from highly-reputed sites, it’s important to understand the limitations that local businesses face—and often lack the budget to produce the kind of content these big publishers are looking for. are. To.
It’s great to set big goals, but we need to understand the parameters we’re working with.
A local business only does business within the confines of the local space in which it is located, so doing business in San Francisco and getting traffic from New York may end up being worthless.
Start by making quotes
Creating citations, finding public directories, specific directories, and correcting the information you’re currently in will help you get started.
Citations are great because they allow you to link to some fairly decent websites where your key business information might be seen by some searchers if the search is low enough in competition.
Services that help you deal with citations include:
- Yext
- Moz Loca
- Local light
- White Spark
These are all great platforms I’ve used for citations and audits.
When getting started with one of these tools, pay attention to the directories in their database
Where are the opportunities? Wherever you can find them!
“Who links to a sandwich shop?” – Anonymous SEO expert
There is a common idea around that local link building may not be useful, may not be natural, or (in some cases) may seem impossible.
But that’s why those doing local SEO may need to be more creative than those doing SEO for a giant brand.
Local linking opportunities may not have the same variety as national or global linking options. You’re fighting to rank for hyperlocal keywords that typically don’t have a lot of search volume, and you’ll be working with low-power websites to begin with.
To answer the anonymous quote above, here are the types of local links you can create for a sandwich shop:
- Local newspapers or media outlets that do features on local food.
- Local bloggers who have a small following but a total following in your target area.
- Local events pages that write about things to do in an area – tourism sites, downtown directories, chambers of commerce, etc.
- Other local businesses that have a website and are open to having a “Local Partners” page or “Our Favorite Businesses” page.
- Local charities that the business owner can sponsor or volunteer for offer a featured volunteer page.
- Tourism websites.
- Local organizations and group sites.
If you are doing SEO for a locale, it is important to know where the limitations of that locale are and target that area.
Everything you do to promote this business is within your reach.
Understanding your limitations allows you to think more creatively and effectively find opportunities in that space, which ultimately leads to the most value for your business website.
Conduct local competitor research using online tools
Ahrefs and Majestic have been the standard for link research for as long as I can remember.
However, it is worth noting that Semrush has come a long way in upgrading its database and now claims to have the largest database of backlinks. Sometimes using multiple tools is a good idea!
To begin building a list of potential customers, you first need to know where the business is in its space and how competitive it will be to rank moving forward.
Start with the terms you believe have the most value for your business. Then see which businesses are currently ranking on the first page of the SERPs.
Collect a list of websites and see what links they have earned in the past.
Compare the cross-links between them and the different links they have earned.
These are direct competitors, so most of the links are related to the specific business you are working on.
Compare the lists you’ve collected with the link profile of the site you’re currently working on and see where you’re lacking.
If you can get all the links that your competitors have, then you can compete with them and get ahead of them.
How to find more link opportunities
Explore other local businesses and where they’ve gotten press coverage.
Doing this will help you understand how other companies that are not in our industry are doing. have created links in the same local space.
By looking at the generally popular businesses in our local space, we can begin to find some undervalued fruits of opportunity to create.
Links and find local writers, local blogs, and sites in general that want (or have supported) local businesses in
the past. Another method that I have used is to find businesses with high traffic and capacity. By checking that website, I found out the links created for it, from where links and backlinks were created to this website.
One way you can find an attractive business is through review sites like Yelp
Go to Yelp and search your city and filter by the most reviewed business.
These businesses may not be relevant to your value proposition at all.
But they provide a lot of information about advertising opportunities for your site in the local space.
Check out local businesses.
For example, one of the best businesses reviewed by us belongs to the state of San Francisco, which was related to a bakery called Tartine.
If you put this site in the Ahrefs backlink analysis tool, you might be surprised at the results you see.
According to Ahrefs, this website has more than 3000 links. I’m more than willing to bet you that it’s not all about the food.
If you work with a small restaurant, you now have a gold mine of potential links
that are local with your atmosphere, even if you don’t serve the same type of food.
