Content creators often ask how to produce content and what kind of content to produce. Content can be produced in different types and published in different formats. Each content pursues a specific goal.
In other words, the author and producer of content seek to achieve its goals by creating it. These goals include educational, commercial, marketing, branding, or information. However, most of the content produced has little effect and is forgotten among the millions of content produced daily.
Produce content in a targeted and effective way
This content may not be indexed by search engines even once, and no reader or user will be able to find it. It is a problem that many bloggers, business owners, webmasters, social media admins, and website owners face.
Developing a content production strategy effectively and purposefully helps to solve this problem. Ded9, through its experienced experts, is your guide and consultant on the path to getting acquainted with how to produce content in a targeted and effective way.
What are the stages of content production?
To examine how content is produced, we need to refer to the steps and processes of content production. Generally, the source of the formation of any content originates from a problem, idea, or problem and then is produced in different formats (such as text, infographics, photos, etc.). Finally, the content must be published in a suitable space or platform to be available to users, customers, and readers. So until the content is published, it is useless to expect it to be effective.
Content creators
Each of these steps is very important in its place. There is no point in producing content without ideas; if targeted content is produced, it will have no advantage if it is not published. Content developers or producers generally follow these steps to create effective and useful content:
- Develop a content production strategy;
- Content writing;
- Optimized (SEO) generated content;
- Dissemination of content on appropriate and popular platforms;
- Advertising and marketing;
- Evaluate the effectiveness of the content and, if necessary, update and rewrite the content.
What does content production strategy mean?
The content production strategy is part of a larger marketing strategy that pursues specific business goals, marketing, and sales. In other words, content is at the service of marketing, branding, advertising, and selling the product. A good content strategy can lead to increased traffic and, consequently, increased revenue. The strategy has a flexible structure and is formulated or rewritten according to the short-term or long-term organizational needs and goals.
Sometimes, even the best strategies fail or lose their effectiveness. Therefore, in such cases, the content production strategy must change. Content strategy is based on the business goals of your business.
Content generation strategy helps to
- Know the type and structure of our content;
- Identify content publishing platforms;
- Target your content audience;
- Evaluate the effectiveness of the content and rewrite the content if necessary;
- Produce or update content according to our goals and expectations.
General steps to develop a content production strategy
- We must first define our goals for content production;
- In the next step, we must gain an accurate knowledge of the personality and persona of customers;
- To produce content through brainstorming;
- Choose the best platforms for sharing and publishing content;
- Consider an appropriate content management system to create and publish your content;
- Creating a content production schedule and calendar is another step that helps you plan how to produce content.
What are the benefits of a content production strategy?
Targets content
A content production strategy helps you define your goals for producing and publishing your content; In other words, without a strategy, it is possible that the content you produce does not align with your business goals or reflect your brand values. Creating great content and publishing it on the web is not enough. You need to know the audience of your content well.
Once you know this, you can start your content marketing strategies. The reason you need to focus on the audience is that they are the people who read your content and have the potential to buy your products or services; Therefore, make sure you are fully aware of all the details about your target audience, such as location, income, gender, and other related information.
It makes content production easier.
Having a content production strategy makes the content production process easier; Because it provides the necessary framework and policy for content production.
Increases the actual traffic to your website
Content generation strategy helps to increase the actual traffic of the website. As a result, it will increase the site’s ranking and score on Google.
Builds trust with your audience
Having a strategy leads to producing quality content, and this issue gains the audience’s trust. Build content that meets the needs of your audience to build their trust in the site.
Content writing
Content writing and production begin after formulating and determining your strategy and policy. This stage relies heavily on extensive and in-depth study and accurate data collection. The more accurate information we find, the more accurate, comprehensive, and effective content will be produced. For example, if we are going to produce content for a company or brand, we need to gather information like the following:
Knowing the customers or the target community of the company and the brand;
Full review of company products and services;
Accurate review and identification of key competitors;
Develop a framework of activities and services and content that is placed on the company’s website;
The intended purposes of site design.
SEO Content optimization
One of the principles of how to produce content is to optimize the content produced in terms of SEO and search engine compatibility; Content production alone is not an advantage and will not have much effect. Rather, content produced must be exposed to users’ views, judgment, and exploitation. Search engines, especially Google, help users discover content that is relevant to their needs.
Content retrieval
The degree to which the content is compatible with the principles of search engines increases the visibility and retrieval of content. Researching and selecting the main keyword, distributing the main keyword throughout the content and, observing the appropriate density, using the main keyword at the beginning of each paragraph, paying attention to short and understandable wording are among the principles that should be considered to optimize the content.
Content publishing
Another step in producing content is choosing the right format for publishing it. The Internet and social networks have provided various capacities and potentials for publishing various types of content. Using each of these platforms has its advantages. Of course, it should be noted that content should be published on popular platforms.
Sharing content on a popular social network such as Instagram will increase the likelihood of viewing it. At the same time, some of the content published on Instagram may not be indexed by Google. For this reason, it is recommended that all common tools and platforms be used to publish content. Common content publishing formats are as follows:
- Publish on social networks such as Instagram and Twitter;
- Publish in blog format;
- Production of videos, video clips, and publishing on YouTube;
- Production of content in the form of podcasts;
- Prepare infographics
- Take a photo