The Strategy of Focusing on long-tail keywords in SEO
Before discussing the strategy on long tail keywords, let’s review the introduction to get closer to the topic.
You read in this article
- Focus on long-tail keywords
- Competitor analysis
The topic of this article is SEO for business owners and managers. How effective can focusing on longer keywords be? Before discussing the strategy on long tail keywords, let’s review the introduction to get closer to the topic.
In many cases, the owner of a business creates a website. For example, a crystal seller or crystal seller has a shop in the city, is an importer, has a large shop, or is in the market; when he sees that the digital space has become severe, he calls his website designer or his SEO work. He says to make a site for me. The company, group, or team that entrusts them with this work and naturally pays them a significant amount of money has a series of expectations. There are a series of concrete and obvious expectations; for example, he expects this site to have good graphics, and he has probably seen the site of some of his competitors and friends, and he tells the site designer to design his site like them.
Customer expectations from site designers
In such cases, even though we face many difficulties in website design, graphics, menus, photos, etc., each of which has its problems, the problems are severe, and usually, designing a website is a matter of content creation. It is an entirely separate discussion that we leave aside for now. This employer has certain expectations. For example, he says, I want to be the first person who searches for the crystal. Or search for the crystal; be me first. Or whatever word they have in their jargon.
We call these words ” head term keywords. They expect that after they hit the site a month later with these words, they will be the first option that Google shows them, and their location will remain there!
Here, we will not discuss the technical aspects, how difficult and expensive this work is, and how many millions of Tomans you have to spend on this work. Buying backlinks is one of the strategies, and these words may be very competitive and cannot come up so quickly. Sometimes we may have to enter Google advisory or Google ads if it is necessary to be seen in the first position. We will leave this issue aside and look at it from the point of view of business owners and managers and tell them that if someone is looking for a crystal or a teapot, should they come to your site? This is a strange question to face.
Can any word get to the 1st link on Google?
The business owner is a crystal salesman and says, “Can I be the first on Google?” In this section, we share with you a point of view. We have a series of expressions that are dual-purpose. We even tell you not to invest in these even if you have money. For example, we can mention glass and crystal. These words are also used in other areas. Both positive and negative. For example, glass and crystal are the names of drugs, and a person may search for the drug glass and look for the word glass.
Even if we assume that if you came up with money and advertisements, you pay for the click or the SEO costs to come up, the person who visited your site entered your site by mistake. It sees the place and closes it, increasing the bounce rate or sudden exit from your site and hitting other SEO of your words. You know that the Bounce rate is calculated on your site and affects all the terms you appear in Google results. In these cases, you can get acquainted with another approach.
The approach used for dual-purpose keywords.
At this time, because your audience is not a professional searcher, they probably do not intend to buy or are looking for some information. Of course, the issue of brand awareness is separate. In these cases, you have famous brands and want them to know that you are an importer and want to come at any price. This condition is acceptable. But when you have a shop and sell several brands, going up in crystal and glass may not be in your best interest. For example, a student may enter to get more information or a photo and not make a purchase.
Focus on long-tail keywords.
Long-tail keywords are plentiful; instead of putting your SEO strategy on the main keywords, first, arrange your site’s content structure and target the main keywords, but don’t zoom in on them. Leave the hard keyword landing pages alone and go for long tail keywords. The exciting thing is that you will gradually realize what you thought was right from the beginning, and you should have worked on critical, complex, and competitive keywords that will take shape and happen.
SEO work on long keywords is highly convenient and can bring you closer to your main goal in the long run; it is even better to gradually move towards longer keywords from shorter keywords which are often more complex. Do not leave too much for harsh words to reach accurate long-tail keywords so that you can quickly get to the page and get the correct positions, and after that, you will feel the sweetness of the first page of Google, and you can slowly and patiently move towards shorter words.
Competitor analysis
No place is without competition! So it’s not a bad idea to look at what your competitors are doing when targeting long-tail keywords. A simple way to analyze is to follow their social networks and any new content they publish. If you see an opportunity in any keyword used, check it out and see if there are similar keywords you can target.
Competitor analysis doesn’t mean copying your competitors’ ideas or stealing their work; it means watching what other sites are doing to see where the market is going.