In recent decades, business advertising methods for business owners have changed dramatically. The most widespread changes in marketing and advertising are related to digital advertising. A research report by Zenith predicts that the cost of Internet advertising in the United States will increase by 12.4% to more than $ 135 billion in 2020, accounting for 53% of total advertising costs. More than half of advertising costs have now been transferred to online media.
An important point in advertising is the use of the Internet platform with millions of users worldwide. Keeping up with this global change can put you on the path to global trade differently. This article looks at ten of the most popular advertising platforms and how to use them for marketing your business in 2020 and beyond.
Briefly
In short, my experience has proven that advertising is more effective on high-yield sites (which we introduced here) or on these free sites (not highly recommended), followed by Instagram and Telegram. You pay a small fee on the sites, advertise your banner on it, or advertise your Instagram and Telegram links on the sites to increase your customers and channel members.
In Telegram, request advertisements to different channels (it costs a little), and on Instagram, under the posts of celebrities or pages similar to your work, leave a comment first or follow them as much as you can so that you can attract followers, and Then sell your product.
Advertising in 2022
1- Pay per click (search ads)
You must have seen that sometimes you search for a keyword in Google. For example, buying Irancell Recharge is difficult and time-consuming for your site or page to be at the top of Google results, and many users will flock to your site with this search and buy Irancell Recharge. But you can easily book a place at the beginning of Google. When users search for Internet recharge, your site will be displayed as the first option.
The growing popularity of Google ads over the last ten years has been astounding. In 2019, on average, more than 160 billion searches were done on Google every month. Businesses earn an average of $ 2 for every $ 1 they spend on Google ads.
One of the great benefits of pay-per-click advertising is that you only pay for what consumers click on. Targeting and testing specific markets and running advertising campaigns means that the buyer is interested.
Perhaps the only downside is the competition from other companies in the same industry. Because of the ease of access to Google Ads, several advertisers compete for the top spot in the most popular markets.
Advantages and Disadvantages
1- It is very easy to set up, and your ad can be easily uploaded with one click.
2- Another advantage of this engine is turning a potential customer into a real customer.
3- One of the disadvantages of this advertising method is the high competition in some markets, leading to high costs.
2- Social media advertisements
Advertising is an economic driving force that drives all social media. LinkedIn started paid advertising in early 2005, and Facebook did so in 2007. In 2013, Instagram added ads to the platform just three years after launching the app.
The world is used to the idea of seeing ads on social media feeds. Even if people ignore your ad, your business will still be seen. With the development of tools such as Facebook leads forms, this platform has increased the way advertisers access their market.
Advantages and Disadvantages
1. This type of advertising costs less than Google.
2- Also, the volume of influence in this type of advertising is high.
3- One of the disadvantages of this type of advertisement is that the fewer clicks, the less user interaction.
3- Email marketing (email marketing)
Fifteen years ago, you would probably open an email after receiving it. But today, the possibility of opening them all is less. While the rate of reading emails has dropped significantly in the last ten years, in 2019, the rate remained at an average of 22 percent.
Sending emails to consumers can still be a good option in your business. Especially when e-advertising is considered as part of a broader strategy, it can help keep your products and services for consumers.
Advantages and Disadvantages
1- The advantages of this type of advertising are low cost and easy setup.
2- It also increases access over time.
3- One of the disadvantages of this type of advertising is the lower interaction compared to other programs.
4- Advertising in your podcast or educational videos
Just produce a video or podcast, upload it to your device, and show. And advertise your product or page on the video and below it in writing. Or, if you do not have time, pay a fee to these two sites to introduce you as an ad at the beginning of all videos. As podcasts have grown in popularity over the past ten years, advertisers have had many opportunities to reach an interested audience.
Podcast advertisers are often referred to as “sponsors” because they allow podcasters to continue to operate. As a swap for the sponsor, the ad that the podcast owner presents in each episode (like a radio) is usually called.
A significant advantage of podcast advertising is that the audience has a lot of trust in the person reading the ad. Most listeners know that podcasts do not advertise products or services that are not appropriate for their audience.
Advantages and Disadvantages
1- This type of advertising is limited to users; there are many trusts, and advertising will be very effective.
2- This type of advertising will have a very reasonable cost for you.
3. Ads on podcasts can be skipped and may require repeated campaigns to be effective.
5- Rent advertising banners on high-yield sites (our offer)
Every business that wants to be found online needs to create a Google Page for its business to help increase its audience visibility. These pages are free and allow local searchers to find nearby businesses.
According to a survey conducted by Think With Google, 75% of people who find useful and local information in their search results are more likely to go to the relevant stores physically.
In addition to providing information, Google allows suggestions to be added to your list. These suggestions serve as motivation and encouragement to persuade people to try your business.
If someone is looking for a business like yours in their local area, a small coupon with an offer may be enough to call or meet them.
Advantages and Disadvantages
1- Unlike Instagram and Telegram, which you advertise for one day, you rent here monthly, and nearly one million people see your ad.
2- You can get a link from the site where you put your banner and increase the credibility of your site or page
3- Its cost is very acceptable compared to the return
6- Advertising on free internet sites (our offer)
In Asia, there are great free sites with a lot of traffic where you can advertise your ad. Sites and programs, such as Walls and Trumpets. It is enough in the city you are in or if you work in the whole country, you have to register your advertisement in all cities.
7- Organic web traffic
Everyone wants their website to be at the top of Google. And with some effort and focus, there is an important opportunity to increase your visibility through organic access.
Organic traffic to your site is always related to the usefulness of your website. If you create a website that answers potential customers’ questions and provides solutions to their problems, you will start to get attention. The more people click on your website, the better it will rank on Google. If you can get backlinks from other websites, it will also help increase your site ranking.
While getting organic traffic is technically free, it takes a lot of effort to grow and improve. In addition, this process can be time-consuming, so patience is very important. Keep creating text and video content that you can share on social media as this interest grows over time.
Advantages and Disadvantages
1- The advantages of this type of advertising include free advertising and creating a trust for interested people.
2. He also mentioned its disadvantages in its difficult estimation and long growth process.
8- Live TV and radio
It may seem that due to the astronomical growth of digital marketing, older media such as television or radio have no value for advertising. With the rise of online streaming services such as Netflix, Hulu, and Amazon Prime, live TV networks are no longer as popular as they used to be.
Many consumers still use these media and may be influenced by their advertising. In fact, in the first quarter of 2019, 92% of adults listen to the radio at least once a week, and 92% of people aged 35 to 65 watch TV at least once a week.
Although advertising on TV or radio may seem expensive, getting it can be valuable. Depending on your job and business, you can attract a specific statistical population that will later search for you online or through social media.
Advantages and Disadvantages
1- The advantages of this type of advertising are high accessibility for the elderly population and its strong interaction.
2- High costs for entering TV and radio advertisements are the disadvantages of this type of advertisement.