Black hat SEO or black SEO is one of those specialized terms for search engine optimization. That’s when you hear it. The first thing that probably comes to your mind is the mafia or doing something illegal! If you are a webmaster or SEO who certainly knows the meaning of the term. But if you are new to SEO or learning site optimization techniques. You have probably only heard of it and have not been serious about it.
Black Hat SEO, like White Hat SEO and Gray Hat SEO. Is a family of SEO techniques for search engines. Except that it works just like a double-edged sword when you use it! This means that it can be in your favor and accelerate the growth and promotion of your site. Or it can bring your website to the brink of destruction, Just as dangerous. We suggest you read the article on different types of SEO methods for more information.
If you would like to learn more about this topic. We suggest that you read on with us to get fully acquainted. With black hat SEO from zero to one hundred.
Introducing Black Hat SEO
Black hat SEO is one of the methods of optimizing sites for search engines. Unlike white hat SEO, these techniques are completely contrary to Google’s rules. And regulations are designed only to get a higher ranking on the site and climb to the first page. Not for the audience! These techniques are done in complete secrecy without leaving a trace because if Google smells that you have used illegal and immoral ways to gain rankings, it will have bad consequences.
Black hat SEO seeks to trick Google’s algorithms into speeding up the ranking process. Given that the results of using white hat SEO are determined later than black hat SEO and are long-term, web admins turn to black SEO techniques to get results faster.
Instead of optimizing the site for the user, they only consider the search engine. Black hat SEO uses questionable tactics to increase your rankings, but continued use of these methods may permanently remove your site from the SERP results instead of improving it.
Unfortunately, most people who work in black hat SEO, even though they are fully acquainted with the latest white SEO techniques and the rules and regulations of Google algorithms, want to go through a hundred years overnight! They never follow Google’s legal guidelines and only focus on that; Get on the first page of Google in the shortest time and at any cost. To see the role of the way to learn SEO, we suggest you read the SEO training page.
Comparing the power of black hat SEO techniques with white hat SEO
Website optimization techniques are divided into three groups among SEO experts: white hat SEO, gray hat SEO, and black hat SEO. White hat SEO includes legal methods and is exactly in accordance with the SEO principles defined by Google. For more information, read What is White Hat SEO?
Gray hat SEO involves techniques similar to black hat SEO but, if used properly, can be useful for increasing a site’s ranking. But black SEO, as we said, is a completely illegal method and is against Google’s rules. These three groups differ in the strength of their execution techniques in several ways:
- Since it is completely legal and clean, White SEO can be corrected and updated if it is done by mistake. But the slightest mistake and unprofessional move in black and gray SEO can push your site to the brink of destruction and have bad consequences.
- The results applying white SEO techniques take a long time to reach the result, but this is not the case with black SEO, and they usually show their results quickly.
- Black hat SEO and gray hat SEO techniques should only be performed by experienced and professional people, properly and professionally, Without leaving a trace or trace. But white hat SEO techniques are simple, well-trained, and even practiced by novices.
- Black hat SEO is against Google’s rules and is extremely dangerous, but white SEO is completely legal and by the principles defined by Google.
- When it comes to updating Google’s core algorithms or other updates, websites that use black SEO methods are more likely to be downgraded or removed from Google results. For Example, sites that use bulk backlinks and pbn in an unprofessional and excessive way or sites that produce spam. But this is not the case with white SEO because it is completely safe and secure.
Introducing eight forbidden black hat SEO techniques
Black SEO has various techniques and methods that are not recommended for use because they are illegal and dangerous, but knowing them is very important for anyone who works in the field of SEO and site optimization. There are many such methods, but there are eight techniques that, if used and identified by Google, will have dangerous and irreparable consequences:
1- Over Optimization of the site
We find excessive site optimization, that is, one or more specific techniques useful for the SEO site, but we overdo it so much that the effect is reversed and causes us to lose our place in Google results. In this situation, our priority changes from user satisfaction to search engine satisfaction, which is not a good situation. These methods can include the following:
- Excessive optimization in text replacing images
- Extreme optimization using heading tags
- Excessive linking to the first pages of the site
- Internal linking on short keywords
- Too many repetitions of a keyword on a page
2- Keyword Stuffing
In white hat SEO, in addition to creating value for users, keywords must be used correctly, but keyword stuffing or keyword stuffing is a black hat SEO technique; what does keyword bombing mean? When we bombard a text with a keyword, it is keyword stuffing. It is interesting to know that the pervasiveness of this technique led Google to introduce the Panda algorithm to deal with it! It would help if you did not use keywords too many times on a page. Various plugins are designed for different content management systems to analyze the relevance of the number of keywords to the content before publishing an article or page.
Suppose you use synonyms, family members, or descriptive phrases in the text instead of repeating a word. In that case, your article will be appealing to the target user, and Google will welcome your move. Rest assured that your site will rank far better in search results by pleasing Google’s algorithms. Once you have decided to write your content for the target user and audience instead of search engines, you have started the process of proper and principled optimization.
3- Buy backlinks
Backlinks should be received naturally and organically, not purchased! Google easily identifies links generated through sponsored content or invalid guest posts. So even if you are going to buy a backlink, it is better to behave completely naturally; what does it mean? That means you have to produce high-quality and valuable content that is of added value to your audience, and they enjoy reading it. This way, reputable websites will naturally link to the page you want; Because you will be known as a credible reference.
4- Click bits or deceptive content
Be honest with your site users! If the article’s title persuades the audience to click, be sure to talk about the same topic. Audiences have repeatedly clicked on search titles but entered a page full of meaningless keywords and vague sentences; Content that does not match the article’s title! This means deceiving and misleading the audience and does not have good effects. The first negative effect is the quick departure of the user from your site and his dissatisfaction.
5- Private blog network or PBN
Using private blog networks or PBNs over some time was effective for those who wanted to get backlinks very quickly. Private blog networks are a collection of reputable websites whose sole purpose is to build backlinks and support created content. It is interesting to note that these websites are also known as link farms and are used for this very purpose. The benefits of using a PBN are completely worthless compared to the risks and disadvantages of being identified by Google and its penalties.
6- Duplicate content
Google rewards websites that regularly produce valuable and unique content, sending them to better pages and higher rankings. But republishing content that has already been produced and published by another site, or to some extent, does not include this comment at all! Because Google bots are designed to detect duplicate content easily. So rest assured, if you use other people’s content instead of your own, you will be penalized by Google. Publishing duplicate content violates Google’s rules, which is called black hat SEO.
7- Negative SEO or intentional reduction of the ranking of competing sites
Sometimes your competitors decide to target and defeat your site instead of optimizing it. In other words, these sites use black hat techniques instead of improving the user experience and generating valuable content for their site, not to increase their site ranking but to make your site visible to Google. To throw; Like using low quality and bulky backlinks! It is interesting to know that this thinking is not new in the competitive environment of the Internet and is known as negative SEO. Negative SEO can cause a lot of bad links to your site in a short period and, of course, targeted to a specific phrase, and you will lose your credibility and face a sharp drop in ranking.
8- Link exchange
Link exchange means that the two site owners agree that they will link to another site on their site. Link exchanges may seem simple and harmless, but they can be useless if not done properly. For example, suppose an educational site in interior decoration and another site in the field of counseling and psychological services exchange links. This exchange does not create value for the site users because it is not helpful, in addition to the fact that the content of the websites is not related. This case, like PBN, is no longer useful with the implementation of the Google spam update.
When there is a white hat SEO, why a black hat SEO ?!
What is the reason we use black hat SEO? Why are web admins being trained when Google so condemns black hat methods? When it comes to white hat SEO, what is the need to use black hat SEO? Various educational articles and videos are presented in the field of black SEO. These tutorials are usually accompanied by documentation, and the people who provide them make detailed analyses of the word search rate. Each article they provide aims to gain a place in specific keyword phrases.
Perhaps the most important reason for submitting these articles is the number of searches related to black hat SEO. With the misconception that black hat SEO is miraculous, many people seek to learn its techniques, so this will be a good opportunity to attract visitors. But on the other hand, when you know the methods of black SEO, you use more conscientious and professional methods. Even if your website is attacked negatively by competitors one day, you can more easily recognize it!
Concluding remarks
The power of effective black-and-white SEO techniques may tempt you to use them to shorten your path and get to the Google index faster, but keep in mind that Google’s algorithms are being updated and changed every day. These changes somehow complicate the path for violators and people who use black or negative SEO. So if you have not yet reached the professional level, it is better not to go to them. Or at least limit their use.
Try to focus on producing useful content for users, not search engines! Identify the audience’s needs precisely and meticulously, and work on the same; Believe that doing this will miraculously improve your situation. When your content is strong and useful, users and other sites will introduce you to others and link to you without any additional action. In this way, the same action done in black SEO by paying for the cost and stress of being illegal is 100% legal and free of charge.